Happy Holidays From Söfft!

We here at Söfft would like to wish our friends, customers and vendors a very Happy Holiday and a Healthy and Prosperous New Year! May 2009 be kind to you and yours.

Cheers!
Your Friends at Söfft

Team Celebration at Stout NYC

Last week, Söfft was in New York City for the FFANY Trade Show (FFANY stands for Fashion Footwear Association of NY). The show was successful and everyone seemed impressed with the collection Söfft presented for Fall 2009 (yes, we work that far ahead!).

At the end of the week, the Söfft Team celebrated the holiday season at one of our favorite local restaurants/bars – Stout. Stout was the perfect location with it's large selection of beers, awesome burgers, pizzas...and a fantastic staff. Thank you to Stout for a wonderful evening!

The highlight of the evening was the mini-burger eating contest. Yes, an eating contest took place...and it was hysterical. It was a tight contest and in the end, there were only seconds between the two contestants. Nice job Raine and Alex (Alex won)!

Söfft Holiday Party SeriesPart 3: The Office Party

For the final part of our 3-part Holiday Party Fashion Series, we discuss the all familiar Office Party. Söfft is perhaps best known as the perfect shoe for a seamless transition from work to play – which is what makes finding shoes for the annual office party,...simple!

Söffts own fashionista, Chrissy, once again walks us through her favorite styles for the Office Party with the flower-adorned Kensington and the classic Milano pump.


Thanks for watching and stay tuned for our next series about Spring Styles, due out in February!

FFANY- Fall 2009 Preview!

This past week Söfft was in the Big Apple for the Fashion Footwear Association of New York, or FFANY show. This is my favorite trade show because for the first time we are showing the Fall 2009 line! That's right, we work almost a full year ahead!

Fall 2009 is the most exciting line Söfft Shoe has seen yet! Our product team has brought the hottest trends in footwear and fashion to our new styles. Get ready for sophisticated colors, oversized details and hardware, sleek silhouettes, and luxurious, unique leathers. (I have personally already picked out which styles will be taking over my closet next year!)

As a member of the marketing team, I must say, our product team makes my job easy! The shoes are so beautiful and so comfortable, who wouldn’t want a pair of Söfft shoes on their feet, with a few extra pairs in their closet?

Now for the sad reality... We each have to wait until next Fall to get our feet into these gorgeous shoes! But wait, don’t lose hope yet! There are still some great Fall styles from Söfft in stores, and coming in with the warm weather, Spring 2009!

Söfft Holiday Party Series Part 2: Casual Chic

In our last Holiday Party Series, we discussed what to wear for the Formal Holiday Affair. In this segment, we cover the Casual Chic Party. Whether a gathering at a friends house or a get-together at a restaurant...Söfft has styles feel good and look ultra chic.

Once again, Söfft Shoes' own fashionista, Chrissy, walks you through two fabulous styles from Söfft; the Freeda shoe-bootie from the Fall 2008 line and the brand-new Corine mary jane.


Check back soon to see our final segment, the Office Party Look.

Söfft Holiday Party Series Part 1: Formal Party

It's that time of year again! Your calendar is filling up with parties and gatherings...and you're wondering what to wear?! Don't fret! The same brand of shoes that you turn to everyday for work and play are here for you. Söfft has something for everyone and every occasion from a formal gala to the annual office party.

Check out our 3-part Holiday Party Video series for tips on what shoes to wear and even how to wear it. Söfft Shoes' own fashionista, Chrissy, walks you through each video. First up, the Formal Holiday Party.



Stay tuned for the Casual Holiday Party and the Office Party segments coming up over the next couple of weeks.

Söfft Gets Some Seriously Fun Property

When Zappos told us about a limited edition Monopoly Game that they were creating, we were intrigued. Monopoly is of course one of the classic board games of our time and Zappos was doing this in the name of Charity. Proceeds from the game would be donated to the Nevada Childhood Cancer Foundation. Söfft is proud and excited to have our own piece of property on the board!

The following has been taken from the Zappos Company Blog. I thought it would be fun to read about how it all happened:

Oh, what an exciting and proud day it is here at the Zappos Headquarters! The game we've been talking about for quite a while is finally here – Zappos Monopoly!

The Zappos Monopoly game board, designed by our amazingly talented Creative Services Team, is a limited edition piece and all the proceeds go towards the Nevada Childhood Cancer Foundation. Some of the fun Zappos touches that were added to this ever-so-popular family game are:

* Custom Zappos.com collectors edition money
* Custom Title Deeds Cards that feature the biggest and best footwear companies
* Culture and WOW cards to replace the classic Community Chest and Chance Cards
* Traditional houses and hotels are renamed to Wish Lists and Shopping Carts (aren't we clever)
* And 6 collectible pewter tokens – Clarks Wallabee, Babydoll Pliner, Lacoste Crocodile, Converse All Star, DC Shoe Snowboard, and a Reebok Freestyle Hi


Now how many companies get to say that they have a collectors edition Monopoly game board? The answer is VERY FEW! So be proud Zapponians! And a big hooray to our Creative Service Team and Hasbro for making this come to life.

See Söfft on ‘Tim Gunn’s Guide to Style’

Söfft was honored to be a part of BRAVO TV’s hit show, Tim Gunn’s Guide to Style. Not only is Tim Gunn a TV icon thanks to Project Runway — he is a seasoned fashion expert. So naturally, when Söfft was asked to be a part of the show – we were thrilled and flattered.

On the October 9th episode of season 2, Tim and his stylist co-host Gretta Monahan, worked with Angela to help her go from Concert Pianist to Entrepreneur Business Woman. Angela struggled with how to dress for her new part. Babydoll dresses and ill-fitting shoes were consuming in her closet!

When Tim and Gretta got a look at Angela’s shoe collection, they were shocked! Angela had simply come to the conclusion that she would never find cute, stylish shoes for her hard-to-fit wide feet. Tim and Gretta made it a special mission to prove to her that it’s just not so! There is hope. It is possible! That’s when Angela was presented with Söfft Shoes. What a delight to watch Angela’s reaction to the shoes. Her shoe collection would be forever changed.

The Söfft Shoes featured in this episode are from the Fall 2007, Fall 2008 and Spring 2008 Collection, due to the production timing of this series. Many of these styles may no longer be available. If you are interested in finding one of these styles, we recommend doing a little online shopping. There is a good chance one of our many trusted online vendors will still have some availability.

Fall 2007, Gayle in Aubergine

Fall 2007, Gayle in Black

Fall 2008, Magnolia, black/ivory

Fall 2007, Gemma in Caramel

Spring 2008, Vivian in Black Patent

Sofft Gets Rave Reviews on Running With Heels

Söfft recently joined forces with shoe blog Running With Heels to give away 4 Söfft Fall Shoes. RWH wrote a great feature on some of our hottest styles for Fall. Readers were given the chance to win one of 4 pairs of Söfft Shoes by posting a comment to the Söfft Feature Story and I must admit I was completely wowed by not only the amount of comments that were left, but the very kind words and even a few poems written about Söfft!

Without a doubt, Söfft wearers are dedicated to the brand and we couldn't be prouder to see with our own eyes how Söfft has truly helped women. Comfort is key when purchasing shoes – but so is fashion. It seems that the Söfft brand really has bridged a long ignored gap in the footwear industry and for that, women are so thankful. We as a brand and company are thankful we have the type of customers we have. We love our customers and love hearing their stories. Thank you to all 651 participants for your comments!

Thank you to Running With Heels for partnering with us for this fun promotion. And congratulations to the 4 lucky winners! The winners have been posted online at Running With Heels.

The contest is over, but you can still read the Söfft Feature Story and the amazing comments here.

The Perfect Bridesmaid Shoe

Wedding shoes are always a challenge. It's your wedding day and that makes every decision a big one. What will my colors be? What will my dress look like? What will my bridal party wear? And what shoes will they wear??!! Ugh, wedding shoes! What is it with wedding shoes? There is something about wedding shoes that are so old fashioned and so out-dated. Dyeables, satin, embellishments. Why can't wedding shoes simply be great shoes. Something you and your bridesmaids really CAN wear again? And not because you feel like you should since you just dropped a pretty penny on them but because you want to!

That's why I am so proud to tell you about one of the smartest brides
ever - Carrie! She did the ultimate UN-bridezilla thing and outfitted her bridal party with Söfft Shoes! What a considerate bride! Her bridesmaids looked absolutely adorable in their pink tea-length dresses and yellow Galen sandals from Söffts Spring 2008 Collection. They looked fabulous and felt fantastic all through the night....even after hours of ripping up the dance floor.

Thanks Carrie!

Söfft Fara Boot on New York's CW11 Morning Show

This morning, the Söfft Fara Boot was featured on New York City's CW11. Style Expert Nicole Young took us through Fall Fashion Must Haves and how to get a steal on the latest trends. Nicole says tall boots with a little bit of edge and attitude are all the rage. And the Fara boot is just that with its patent leathers, contrast french piping detail and a sassy exterior zipper. Thanks Nicole! Check out the video here!

FFANY AND QVC “Shoes on Sale”

On October 15 members of the footwear industry gathered for the 15th annual “Shoes on Sale” event presented by FFANY and QVC to benefit Breast Cancer Research.

The event took place at Manhattan’s Waldorf Astoria Hotel with a three hour telecast on QVC. Over 90,000 pairs of shoes were donated with $1.2 million sold at the event and even more sold on QVC*.


I was thrilled to be able to attend the event for Söfft! I mean, who wouldn’t want to go? First off, it is for a great cause! Secondly, I got to meet some amazing designers and celebrities like Reba McEntire, “Dancing with the Stars” judge Carrie Ann Inaba, “Tim Gunn’s Guide to Style” co-host Gretta Monahan, “Project Runway” winner Christian Siriano and “What Not To Wear’s” co-host Stacey London. Also, it isn’t every day that the hottest shoes of the season are ON SALE!


I must admit, meeting Gretta Monahan was the highlight of my evening. As soon as we introduced ourselves and Söfft, Gretta had nothing but positive things to say about the brand, especially that we offer great fashion in hard to find sizes and widths! It is thanks to her that we were recently featured on the October 9 episode of Tim Gunn’s Guide to Style. Gretta was so sweet and we really can’t thank her enough for recognizing Söfft as a fashionable, comfortable brand of footwear!

All in all the evening was amazing and it is wonderful to contribute to such a wonderful cause. To learn more or donate, go to: http://www.qvc.com/cgen/render.aspx?qp=promoffany_2008_main&rewrite=no

Alison's First Post

Hello!
I just wanted to introduce myself as a new contributor to the Söfft blog. My name is Alison and I have been with Söfft for 2 and half years. I love working for Söfft and can be seen on a regular basis with Söfft on my feet! It is great to work for a brand that brings so much comfort and style to my everyday life.

My must-have style this Fall is the Selan, especially in the Caramel Multi. In my opinion it is the quintessential brown shoe that every girl needs. Seriously! Half the time when I get a brown shoe, I can only wear it with specific coordinating outfits. The color blocking on the Selan however makes it so versatile you can wear it with anything! I have already worn mine on multiple occasions!

Most Blogged About Söfft Shoes

Do you read blogs? Do you write a blog? It seems like there is a blog for everyone out there. There are blogs about fashion, blogs for women, blogs about shoes, blogs about other blogs....the list goes on! Despite what a blog might actually be "about", we find that many bloggers blog about things they love - whether its completely related to contents of their blog or not - because people love to share great news and unique discoveries. Fortunately for Söfft, women like us and there for they blog about us too! Perhaps it's because Söfft does in fact deliver great news and offers a unique product....we offer a special kind of footwear that women absolutely rejoice over when they discover us.

So, thank you to you bloggies out there who have helped spread the good word about Söfft. Blogs such as www.barkingdogshoes.com, www.thefashionablehousewife.com, theshoedish.com and www.runningwithheels.com (and many more) have lent their opinions and recommendations. In case you don't frequent blogs, here's what they had to say about some of the Söfft Fall 2008 Line:

1. Mela - City style unites with Western tradition in this fresh and fashionable slouch boot. The Elephant Gray seems to get the most buzz.


2. Gabby - Indulge in the decadent styling of this luxurious peep toe pump. The fact that Bristol Palin (Sarah's daughter) wore these in PEOPLE Magazine helped gain the Gabby some major buzz.


3. Frederica - The style and sophistication of this fresh ankle bootie reflect confidence and a classy look. Try it in crinkle patent leather and you'll definitely be a standout.



Honorable Mention: Calypso - although this particular shoe is about 2 years old and no longer in production, it is our most blogged about shoe and for that it deserves a little round of applause. And don't fret - we may have stopped making the Calypso but we haven't stopped making adorable maryjanes adorned with flowers. Check out the Veronica and keep an eye out for the Corine due out in the Spring of 2009


(Find remaining Calypso on Shoeline.com. Colors and sizes are limited but maybe you'll get lucky!)

Söfft at the 2nd Annual Project Smile Date Auction

Söfft Shoe was proud to be a part of Project Smiles 2nd Annual Date Auction held in Boston, MA on September 19th, 2008. The Date Auction is a fun way for local singles to mingle and meet people - and to bid on eligible Police Officers and Firemen! And of course, it's all for a good cause so we couldn't resist being a part of it.

Söfft played a rather unique role in the nights festivities. As each bachelor was introduced, not only would the bachelor appear and strut his stuff on the catwalk - he was also holding a pair of pumps from the Söfft Fall Collection! What a way to entice a lady to bid on a date! Whether or not a love match was made....at least the winning bidder got a pair of shoes out of it!

Söfft really enjoyed being a part of such a fun night, for such a wonderful cause - children. Project Smile is a non-profit organization which donates stuffed animals, coloring books/crayons, small toys and children's reading books to police and fire departments for police officers, fire fighters and paramedics to give to children involved in traumatic situations.The Date Auction raised thousands of dollars for Project Smile. Thank you to the people of Project Smile for including Söfft.

Bristol Palin Wearing the Gabby in People Magazine

Okay, so I wasn't sure if this was something I should blog about or not. Afterall, politics are one of the biggest conversational "no-no's", right?

Then I decided, I'll post it but I'm not making any comments about it. I'm just sticking to the facts. Sarah Palin is the Republican V.P. Candidate. People Magazine ran a story about the Palin family -- and her 17 year old daughter (yes, the pregnant one) was wearing one of Söffts hottest fall styles - the Gabby.

My only point here is that (a) women of all ages love Söfft, (b) Söfft is comfortable - even 6 months pregnant comfortable (c) Bristol has a great sense of style ;)

I will say one thing. If Michele Obama were to wear Söfft, I would blog about that too.

UPDATE: Tim Gunn's Guide to Style Premier Date

As we mentioned in an earlier Blog entry...Söfft will be making a special appearance on the second season of Tim Gunn's Guide to Style on BravoTV. We are thrilled to be a part of this show and hope you will tune-in.

Söfft will appear on the 2nd episode of the season, scheduled for October 9th, 2008 @ 11/10C. Don't miss it!

The Premier of Tim Gunn's Guide to Style is scheduled for
THURSDAY, OCTOBER 2nd, 2008 @ 11/10C.

Samantha Harris Loves The Söfft Skyla!

We adore Samantha Harris on TV wherever she may pop-up. From co-hosting Dancing With The Stars or as a correspondent on E! News, Samantha Harris always looks polished, poised and glamorous. That is why we are thrilled to see Samantha wearing our shoes! She recently wore the Skyla, a t-strap pump from the Fall 2008 Collection, both on the red carpet and for work. On March 7th, Samantha looked red-hot in a strapless red dress paired with the Skyla. The very next day, Samantha sported the same pair of shoes with a casual gray colored frock during a taping of E! News. Thanks Samantha! We look forward to watching her try even more styles from Söfft.

Third Eye Blind And Pat Monahan of Train Rock it Out in Vegas

Last week in Las Vegas, HHBrown celebrated 125 years with a bang! HHBrown is known in the footwear industry for hosting some of the biggest and most exciting parties during the WSA Shoe Show....but this time the party was a little bigger and a little more exciting if I say so myself.

Pat Monahan of Train opened up the night with his band and wow'd the crowd from the first song to the very last. Everyone was on their feet dancing and singing along to all the songs that we know and love from Train. Pat proved to be charismatic, fun and of course - ultra talented. Sometimes you never know what to expect from a live performance but Pat was absolutely awesome!

Third Eye Blind followed playing an assortment of our 90's favorites and some new stuff from their upcoming album. I forgot how many of Third Eye Blinds songs I know and love. It was a blast from the past and was so much fun. The end of the party came too fast.

Thanks to Third Eye Blind and Pat Monahan for what I would call the best HHBrown celebration to date! Can't wait for the next one...

HHBrown Celebrates 125 YEARS with Third Eye Blind and Train!

Söffts parent company, HHBrown Shoe Company is proud to celebrate 125 years. To celebrate being a major part of the footwear industry since 1883, HHBrown is throwing a party during the WSA Shoe Show in Las Vegas, NV. The musical sensation THIRD EYE BLIND and the talented Pat Monahan of TRAIN will be performing. As always with any HHBrown party...there will be plenty of food and drink...photo opportunities and great company.

Where: The Bellini Ballroom at the Venetian

When: July 29th at 7:00 p.m.

Who: Third Eye Blind and Pat Monahan of Train

Why: 125 years is nothing to sneeze at!

Retailers, editors and partners of HHBrown are invited! Contact your representative to get your ticket! Space is limited!

Editors Pick: Söfft 3" Heel Boots & Retro-Inspired Pumps

It's hard to believe but it's time to start thinking about your Fall wardrobe. Since June, retailers all over have been bringing in Fall product and we've slowly been saying goodbye to racks of Spring and Summer clothing that have adorned our favorite stores since March. Being the fashionista you are, I'm sure your already thinking about what's going to be hot for Fall. Editors from top fashion magazines have been gushing over an assortment of Söfft styles and I thought I'd share their insight with you. From 3" boots to retro-inspired pumps, editors have been loving these.





#1 FARA BOOT:
A posh fashion boot energized by shimmering patent leathers and contrast French piping. Available in Pewter/Black combo or chocolate/black combo.










#2 VENESSA PUMP:
A unique T-strap characterized by retro styling with a contemporary flair.








#3 FLORA BOOT:
With accommodating ruffled goring, this classic tall boot will satisfy your every step.






Check out the Veronica, Fara and Flora and the entire Fall 2008 Collection at Sofftshoe.com and get a head start on your Fall shopping!

Malibu's Hottest (and Greenest) Fourth of July Beach Party Featuring Söfft!

LOS ANGELES, June 27, 2008 /PRNewswire via COMTEX/ - Söfft Shoe is participating in the hottest event in LA this weekend! Borden Entertainment and Distinctive Assets will team up with the Environmental Media Association (EMA) and LA.Direct Magazine to throw the coolest party in Malibu on the 4th of July! Entertainment industry elite will enjoy functional water from ACTIVATE Drinks, cocktails from Right Gin, exquisite wine from Bottlenotes, delectable catering from Stone Fire Pizza and sustainable furnishings from Naturescast(R: 68.39, -0.49, -0.71%). The event will be styled by J. Gatsby Events, whose clients include the GRAMMYs, Disney and the Hard Rock Hotel.

This eco-fabulous event will be "greened" with the help of Conscious Planet Media, including an eco-friendly red carpet from flor, odor eliminators from Pure Ayre, biodegradable bags from Biobag, soy candles from Soy Basics, hand sanitizer from Handefend, air sanitizers from Germ Guardian, biodegradable umbrellas from Brelli, energy-saving light bulbs from Aero-Tech Light Bulb Company, and recyclable plates/cups/utensils from Preserve. The carbon footprint of the party will be offset thanks to the generous support of Carbonfund.org. The N9NE Group at the Palms Hotel is providing a bevy of fun summer accessories including Playboy Club Frisbees, Ditch Friday hats and Perfecto Las Vegas beach towels. Plus, all of the talent in attendance will receive gifts from Söfft Shoe Company, SHIBUE couture and The Face Shop, among others!

"Our Malibu Beach Parties are all about the chic, fun and socially-conscious Southern California lifestyle," said Glenda Borden, celebrity party planner and president of Borden Entertainment.

The allure of this particular Malibu Beach House and its blend of social consciousness with traditional beach fun has already drawn the attention of Pink, Matthew McConaughey, Minnie Driver, Elisabeth Rohm, Plain White T's, Paris Hilton, Jeremy Piven and Adrian Grenier.

Official event photographs will be available at http://www.elevationphotos.com

Tim Gunn Season Premier Featuring Söfft Shoes!

"Make it work" is not only Tim Gunn's mantra from BRAVO's Project Runway but it's also the words he lives by when helping people realize there own potential on his hit show, Tim Gunns' Guide to Style. This August, the Guide to Style comes back for a second season and Söfft is proud to be a part of the premier episode.

In the premier episode, Tim's female subject has always experienced problems finding shoes that not only fit her 7.5 wide foot but that also look fashionable. As Tim always does at the start of each show, Tim gives a wonderful gift to get the excitement going for the journey ahead. In this episode, Tim gives the gift of shoes...shoes that fit and look beautiful and are on-trend....Tim gives her Söfft shoes! Tim proves once again that he knows how to "make it work"!

Check back for the air date and video! The show will air in October of 2008.

Söfft Goes to Mexico

Since it is July of 2008 it's hard to imagine planning for Spring 2009 but that's exactly what we're doing in the offices of Söfft Shoe Co. Our product team is busily designing and perfecting samples in our factories for the upcoming WSA Shoe Show in Vegas and our Marketing Department is creating the image that you will soon see in magazines and on our website this time next year.

So what does that mean? Road trip! Well......sort of. Next week, we will be heading to beautiful Cabo, Mexico for our Spring 2009 photo shoot where - with the collaboration of our very talented crew of stylist, make-up artists and photographer and models - the Söfft vision will come to life!

Cabo was the destination of a previous Spring photo shoot and it was certainly one of our favorite places we've been. With it's historic towns, colonial architecture, and culturally rich ambiance, Cabo embodies an understated beauty and allure....just like Söfft.

Here's a couple of pictures from Spring 2006 - the last time we were there. Check back in a couple of weeks for new pictures and let us know what you think!

Söfft On The Set of Bridal Wars

Check out the shoes on the lovely Anne Hathaway while ON SET of her upcoming movie Bridal Wars currently being filmed in Boston.....call me crazy but aren’t those the Gemma!? She sure does look happy wearing them! Thanks Anne!

This photo was published in October 2007 and we have recently heard that Anne purchased another pair of Söfft at one of our Boston accounts – so she must be a loyal customer :)

Check out the Gemma HERE

photo courtesy of people.com

Söfft Shoe Company Donates Shoes to Teachers of the Dancing Classrooms Project

Andover, MA – April 24, 2008 – Söfft Shoe Company, makers of women’s footwear brands Söfft and Softspots, today announced they are donating shoes to the teachers of Dancing Classrooms, a project of the American Ballroom Theater Company, a not-for-profit organization based in New York City.

Dancing Classrooms was created by American Ballroom Theater Company founder, Pierre Dulane. Dulane introduced the program to New York City Public Schools when he noticed the arts programs at these schools were being eliminated, leaving young students without any form of creative education. Dulane developed the program with the mission to build social awareness, confidence and self-esteem in children. When students learn to dance with a partner, they are also learning about respect, teamwork and care for others – benefiting the students both in the immediate and throughout adulthood.

Dancing Classrooms began in 1994 with one 5th grade class of 30 students. fourteen years later Dancing Classrooms now reaches over 200 schools in all 5 Burroughs on New York City, teaching almost 30,000 students in grades ranging from 4th – 12th. The program has also reached into other regions and continues to grow in areas including Omaha, NE, Dallas, TX, Fort Myers, FL, Canada and more.

This program has recently gained national recognition for their work through the 2005 documentary, Mad Hot Ballroom and more recently, the Hollywood production, “Take The Lead” starring Antonio Banderas.

Söfft is pleased to donate shoes to the hardworking, dedicated teachers of Dancing Classrooms. All of the New York City teachers will be receiving a pair of the Söfft brand style called the Calypso – a mid-heel style Mary Jane appropriate for dancing and casual wear. A generous discount is also being provided to teachers of the program Nationally.

“We are thrilled and honored to do something special for these teachers, who have already done so much for so many underprivileged children” says Söfft Shoe Representative Katie Kangas. “We have truly enjoyed working with the people of Dancing Classrooms and hope to find other ways to help this heartwarming project” Kangas said.

To learn more about Dancing Classrooms, visit americanballroomtheatre.com or email info@americanballromtheater.com.

Spring Fling! The Söfft Raya Makes the Pages of Woman's World

Check out the March 24th issue of Woman's World to see what they are calling the hottest Spring trends. The Söfft Raya was featured as part of the bold and bright color trend. Raya comes in Miami inspired colors such as orange, atollo blue and red. With a silver ring detail to add a touch of elegance and class...the Raya is the perfect go-to shoe for the summer time. Wear them with capris, shorts or a skirt. The Raya is as versatile as it is colorful.

Söfft Shoes In Pregnancy & Newborn

Want to know what shoes are raising the brows of fashion editors? Söfft Spring 2008 Collection will be seen in a number of upcoming publications in the next few months including Good Housekeeping, Woman's World and Pregnancy and Newborn. The current March issue of Pregnancy and Newborn is on newsstands now but we've got a sneak peak for you right here on GOING SOFFT. The Söfft Phoebe was featured as a great pair of shoes to wear with denim. We couldn't agree more! What a great ensemble!

Spring Has Arrived At Your Local Shoe Store!

After a long winter and record snow fall, March is here to remind is Spring is just around the corner...finally. For some of us, digging out the our Spring wardrobe is still a little hard to fathom but it's never too early to shop for a few new spring styles. Retailers are fully stocked with the first spring deliveries and what a treat it is to see all the fantastic colors of the season. Gorgeous reds, optimistic yellows and ocean blues are abundant this season. It seems no color is "out" and there is this anything goes aura about this season. Be it flats, wedges, heels or flip flops, there is something out there for everyone. So get out there! Get those feet in pedi condition and welcome spring with open toes!

Check out the Spring Collection from Söfft here.
http://www.sofftshoe.com/view-all.asp?collection=Spring%202008

Glow & Behold Winter Ball Recap

The Glow and Behold Winter Ball to benefit the Accelerated Cure Project for MS was a huge success and a lot of fun! Held at the Hampshire House in Boston, MA on February 1st, attendees showed up looking their very best despite a rainy night.

In typical Hello Stiletto Shoe Club style, women and men wore their sexiest and flashiest shoes to coordinate with their gowns and tuxes. Many happily joined in to walk down the red carpet and strut their stuff to win an assortment of prizes including a free pair of Söfft shoes or Rühne shoes.

The benefit was a huge hit and a lot of money was raised for the Accelerated Cure Project for MS. A big thanks from Söfft to the ladies of the Hello Stiletto Shoe Club for thinking of Söfft and letting us be a part of something so important...and fun! To learn more about the Accelerated Cure Project for MS visit http://www.acceleratedcure.org/.

Feb. 5-7, 2008: FFANY and Fashion Week in NYC

The Fashion Footwear Association of New York, aka FFANY, has added dates in February due to the rather late timing of the WSA Shoe Show this year. This will be a great opportunity for buyers to view and purchase shoes for the Fall 2008 season in a timely manner. It will also be an opportunity for editors to view the Fall Collections while they are out and about for Fashion Week.

HHBrown will be attending FFANY in it's regular fashion – off sight at LOFT ELEVEN. There, retailers and editors can view all the companies fashion lines including Söfft, Softspots, Born and Bolo.

Fashion week is also being held the same week as FFANY, so fashion will be on the brains of many visiting and working in the city. Schedules may be tight but it will be a exciting week for sure.

If you're an editor and would like to schedule a time to view the line, please contact Katie Cohen at 978-933-4768 or cohenk@hhbrown.com.

FFANY SHOW DATES: February 5-7, 2008
HHBROWN SHOWROOM: Loft Eleven, 336 West 37th (between 8th & 9th)

Glow & Behold: An Enchanted Winter Ball to Benefit The Accelerated Cure Project for Multiple Sclerosis

OFFICIAL PRESS RELEASE
Söfft Shoe is proud to sponsor the Glow and Behold Winter Ball on February 1, 2008. An evening of dancing, footwear, and fashion with special guest Susan Wornick of WCVB-TV/DT Channel 5. Proceeds benefit the Accelerated Cure Project for Multiple Sclerosis.

A "Black Tie Optional, Fabulous Shoes Essential" with live music all evening by the 12:01 Blues Band, passed hors d'oeuvres, a cash bar, drawings for many fashionable prizes, and a free cocktail and gift bag for each attendee. A "Best Shoe Walk-Off" will take place at 10pm in which all attendees can model their footwear to compete for stylish prizes. Sponsors currently include Barneys, DSW, Iridesse, Insolia, Neiman Marcus, and Söfft Shoe Company.

What: An evening of dancing, fashion, and fun to benefit the Accelerated Cure Project for Multiple Sclerosis hosted by Hello Stiletto Shoe Club, Genevieve Boston, Kristina Kozak, and The Hampshire House.

Who: This event is open to anyone who wishes to attend

When: Friday, February 1, 2008 from 8pm-12am

Where: The Hampshire House, 84 Beacon Street, Boston, MA 02108

Why: To get dressed up and enjoy a special night out while raising funds for Accelerated Cure Project

Dress: Black Tie Optional (Tuxedo or a dark suit for men; Gown, Suit, or Cocktail dress for women) and outrageously fabulous shoes are encouraged

Cost: Entry fee is $65 per person and is non-refundable unless the event is canceled

RSVP: For more details contact Melissa O'Shea at 781-632-2067 or melissa-shoeball@shoeclub.us.

My Favorite Boots!

Of course I love to wear Söfft shoes in general but there is one pair in particular that I could not get through the colder months without. My black Söfft Tyla Boots.

These boots are truly the most comfortable and versatile boots I have ever owned. Ever. Where else can you find a pair of almost knee high boots where the entire shaft is cushioned? I've never owned a pair before. I can wear them with a skirt, under pants and over jeans. I can wear them all day and all night and my feet and legs will still feel good.

Sure, I am biased about Söfft. After all, this is the Söfft Shoe blog. But I'm certain that if you took a walk in my shoes - you'd keep on walking.

That's one large step for women

Söfft was delighted to see one of our own accounts featured in a story published by the St. Petersburg Times. Big Foot store owner Jodi Grace was photographed holding one of Söffts hottest Fall 2008 styles, the Gabriela! Thanks Jodi!

Here's a clip of the article. To read the entire article at length, follow the link at the bottom or click on the title above.
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A new specialty shop offers large shoes for large feet.

By PAUL SWIDER, Times Staff Writer
Published December 26, 2007

ST. PETERSBURG - Jodi Grace is not a big woman, only 5 feet 2 with a proportionate size 7 shoe. But like the market she is addressing, she knows people with big feet.

"When a woman has big feet, all her friends and family know it,"
said Grace, who in October opened Big Foot, a store that caters
to women needing large shoes.

"I've had a lot of people come in and say, 'My father saw this store and told me about it.' How many fathers know their daughter's shoe size? Fathers of big-footed women do."

Grace's best friend is a size 12 so she has heard the stories for years about how impossible it is to find stylish shoes for big female feet.

One day, while Grace was telling her friend about career woes, her friend was again complaining about shoe shortages. And the idea was born. While a simple concept, big- shoe sales have their complexities.

"I thought, they're shoes, it's not rocket science," said Grace, 45, who has spent most of her career as a sales rep for others. "But I've learned a lot."

Those who don't know women with big feet think the store is a failure waiting to happen, Grace said; those with big-footed friends think it's a gold mine. Solving this latter group's pain is something like a public service, she said.

To the read the rest of the story, follow the link below...
http://www.sptimes.com/2007/12/26/Neighborhoodtimes/That_s_one_large_step.shtml