Monday, August 24, 2009

Fall Events In Your Area

Söfft may be visiting a store near you! Visit the Events page on regularly to see the latest Fall Event line-up. From Trunk Shows to Celeb Stylists Events, Söfft is trotting around the country to show-off the latest Fall Collection. Events are a wonderful opportunity to view a wide range of styles, talk with Söfft Representatives and find your perfect fitting shoe.

visit today to see if Söfft is coming to your hometown. Check back often, new events are always being added!

Happy Shopping!

Friday, August 21, 2009

Trend Report: Seville

Is there anything more classic than a black flat? Along with a trench coat, a little black dress and tube of red lipstick, it should be a building block of a woman’s wardrobe. Its image alone conjures up thoughts of Audrey Hepburn, Coco Chanel and more recently, Carla Bruni, three women who could make a space suit look like couture. You really can’t ask for more in a shoe – it’s comfortable, it’s wearable and it looks so effortlessly stylish. The Seville in black even gives you a little extra, with its slight kitten heel, polished chrome buckle and that shimmer of black patent leather across the toe. And unlike those other shoe basics of your closet (ahem, strappy evening sandals or pointed pumps that pinch!) you can rest assured that the black flat can take you from day to night while keeping you comfortable. And you can also rest assured that they will never go out of style. Come again? Super comfortable and forever stylish? You can bet that I’ll be finding a million ways to wear these when the weather turns cooler, and that shouldn’t be too hard at all: check out the different outfits below!

At the Office
The Seville works wonders with preppy office basics like pencil skirts and button down shirts.
Skirt, Versace; Shirt, Thomas Pink; Sweater, Top Shop; Belt, Alexander McQueen; Earrings, Juicy Couture; Bracelet, White House|Black Market; Bag, Kooda

On the Town
Seville gets the glamour treatment for night time with a sparkly top and shining accessories.
Top, DKNY; Jacket, Luella; Pin, Tasha; Pants, Rich & Skinny; Earrings and Bracelet, Forever 21; Bag, Aldo

Weekend Wear
Liven up a pair of jeans with a bold red jacket, fun scarf and the Seville!
Jacket, J. Jill; Jeans, Calvin Klein; Scarf, Alexander McQueen; Sunglasses, Kate Spade; Earrings, Kenneth Jay Lane; Bag, Coach

Monday, August 10, 2009

Gearing up for Fall

It’s August already, which means we’re in the dog days of summer and it can be hard to beat the heat. It’s when most people take off on a summer vacation, which would explain traffic easing up a bit, but it also means the city streets become a ghost town. It’s also a little bittersweet since it’s the last stretch of summer, before school begins again, normal schedules resume and before the chill comes back into the air. But here at Söfft, we’re already one step ahead of the game. While everyone else is enjoying the remainder of these summer days, we’re bypassing August in favor of daydreaming about fall (I think the frigid air conditioning really helps). Fall fashion is my favorite – I love the heavier textures, the darker colors and all the layering. I feel the same way about breaking out the knee-high boots that a lot of people feel about putting on flip flops for the first time in warmer weather. Last week, we launched our Fall 2009 Collection, and now I’ve got some fresh ideas for how to wear our hottest shoes. This season, we’ll take a look at how a shoe can carry you through your week, from the office to a night out to more casual looks for any occasion. These Söfft styles can be so versatile, you’ll be amazed at the many different ways you can wear them!

Up first, the Gazelle in a sultry crimson suede. This shoe is a real eye-catcher, with it’s oversized straps that hug the foot and shiny patent piping along every edge. It begs to be shown off with skirts and dresses, but even pairs well with elongating pants thanks to its subtly sexy peep toe. This is the quintessential transition shoe to get you ready for the cooler weather on the way!

At the Office

The Gazelle is a great transition shoe to start getting back into your fall work wear. Show off these sultry shoes with a skirt and bold complementary jewelry.
Blouse, Lord & Taylor; Skirt, Vince; Bag, Tods; Earrings, Swarovski; Necklace, White House|Black Market

On the Town

Pair the chunky Gazelle with a flirty cocktail dress for instant night-time style.
Dress, Oscar de la Renta; Blazer, Theory; Earrings,; Ring, Kara Ross; Clutch, G by Guess

Weekend Wear

A sexy, casual ensemble for the perfect dinner and a movie date.
Jeans, Arden B; Top, Helmut Lang; Blazer, Theory; Bag, Coach; Earrings, Andrea Barna; Ring, Kenneth Jay Lane