Tuesday, July 22, 2008

HHBrown Celebrates 125 YEARS with
Third Eye Blind and Train!

Söffts parent company, HHBrown Shoe Company is proud to celebrate 125 years. To celebrate being a major part of the footwear industry since 1883, HHBrown is throwing a party during the WSA Shoe Show in Las Vegas, NV. The musical sensation THIRD EYE BLIND and the talented Pat Monahan of TRAIN will be performing. As always with any HHBrown party...there will be plenty of food and drink...photo opportunities and great company.

Where: The Bellini Ballroom at the Venetian

When: July 29th at 7:00 p.m.

Who: Third Eye Blind and Pat Monahan of Train

Why: 125 years is nothing to sneeze at!

Retailers, editors and partners of HHBrown are invited! Contact your representative to get your ticket! Space is limited!

Friday, July 18, 2008

Editors Pick:
Söfft 3" Heel Boots & Retro-Inspired Pumps

It's hard to believe but it's time to start thinking about your Fall wardrobe. Since June, retailers all over have been bringing in Fall product and we've slowly been saying goodbye to racks of Spring and Summer clothing that have adorned our favorite stores since March. Being the fashionista you are, I'm sure your already thinking about what's going to be hot for Fall. Editors from top fashion magazines have been gushing over an assortment of Söfft styles and I thought I'd share their insight with you. From 3" boots to retro-inspired pumps, editors have been loving these.

A posh fashion boot energized by shimmering patent leathers and contrast French piping. Available in Pewter/Black combo or chocolate/black combo.

A unique T-strap characterized by retro styling with a contemporary flair.

With accommodating ruffled goring, this classic tall boot will satisfy your every step.

Check out the Veronica, Fara and Flora and the entire Fall 2008 Collection at Sofftshoe.com and get a head start on your Fall shopping!

Tuesday, July 1, 2008

Malibu's Hottest (and Greenest) Fourth of July Beach Party Featuring Söfft!

LOS ANGELES, June 27, 2008 /PRNewswire via COMTEX/ - Söfft Shoe is participating in the hottest event in LA this weekend! Borden Entertainment and Distinctive Assets will team up with the Environmental Media Association (EMA) and LA.Direct Magazine to throw the coolest party in Malibu on the 4th of July! Entertainment industry elite will enjoy functional water from ACTIVATE Drinks, cocktails from Right Gin, exquisite wine from Bottlenotes, delectable catering from Stone Fire Pizza and sustainable furnishings from Naturescast(R: 68.39, -0.49, -0.71%). The event will be styled by J. Gatsby Events, whose clients include the GRAMMYs, Disney and the Hard Rock Hotel.

This eco-fabulous event will be "greened" with the help of Conscious Planet Media, including an eco-friendly red carpet from flor, odor eliminators from Pure Ayre, biodegradable bags from Biobag, soy candles from Soy Basics, hand sanitizer from Handefend, air sanitizers from Germ Guardian, biodegradable umbrellas from Brelli, energy-saving light bulbs from Aero-Tech Light Bulb Company, and recyclable plates/cups/utensils from Preserve. The carbon footprint of the party will be offset thanks to the generous support of Carbonfund.org. The N9NE Group at the Palms Hotel is providing a bevy of fun summer accessories including Playboy Club Frisbees, Ditch Friday hats and Perfecto Las Vegas beach towels. Plus, all of the talent in attendance will receive gifts from Söfft Shoe Company, SHIBUE couture and The Face Shop, among others!

"Our Malibu Beach Parties are all about the chic, fun and socially-conscious Southern California lifestyle," said Glenda Borden, celebrity party planner and president of Borden Entertainment.

The allure of this particular Malibu Beach House and its blend of social consciousness with traditional beach fun has already drawn the attention of Pink, Matthew McConaughey, Minnie Driver, Elisabeth Rohm, Plain White T's, Paris Hilton, Jeremy Piven and Adrian Grenier.

Official event photographs will be available at http://www.elevationphotos.com

Tim Gunn Season Premier Featuring Söfft Shoes!

"Make it work" is not only Tim Gunn's mantra from BRAVO's Project Runway but it's also the words he lives by when helping people realize there own potential on his hit show, Tim Gunns' Guide to Style. This August, the Guide to Style comes back for a second season and Söfft is proud to be a part of the premier episode.

In the premier episode, Tim's female subject has always experienced problems finding shoes that not only fit her 7.5 wide foot but that also look fashionable. As Tim always does at the start of each show, Tim gives a wonderful gift to get the excitement going for the journey ahead. In this episode, Tim gives the gift of shoes...shoes that fit and look beautiful and are on-trend....Tim gives her Söfft shoes! Tim proves once again that he knows how to "make it work"!

Check back for the air date and video! The show will air in October of 2008.

Söfft Goes to Mexico

Since it is July of 2008 it's hard to imagine planning for Spring 2009 but that's exactly what we're doing in the offices of Söfft Shoe Co. Our product team is busily designing and perfecting samples in our factories for the upcoming WSA Shoe Show in Vegas and our Marketing Department is creating the image that you will soon see in magazines and on our website this time next year.

So what does that mean? Road trip! Well......sort of. Next week, we will be heading to beautiful Cabo, Mexico for our Spring 2009 photo shoot where - with the collaboration of our very talented crew of stylist, make-up artists and photographer and models - the Söfft vision will come to life!

Cabo was the destination of a previous Spring photo shoot and it was certainly one of our favorite places we've been. With it's historic towns, colonial architecture, and culturally rich ambiance, Cabo embodies an understated beauty and allure....just like Söfft.

Here's a couple of pictures from Spring 2006 - the last time we were there. Check back in a couple of weeks for new pictures and let us know what you think!