Friday, April 24, 2009


Each month Söfft will chose one lucky winner to receive a FREE pair of Söfft Shoes from our latest collection. You can include friends in on the fun as well by entering their emails in the Send to a Friend section; the more friends you celebrate with, the better your chance of winning!

Wednesday, April 22, 2009

Editor’s Picks for Spring 2009: Bold Colors and Exotic Leathers

Spring has finally arrived! The days are longer, the temperature is rising and you can start (finally) packing away your bulky sweaters and suede boots. Of course, this also means it’s time to think about refreshing your shoe wardrobe with some of this Springs Must-Haves. Don’t fret – updating your shoe wardrobe doesn’t have to cost a lot and can easily be done by adding one or two new key trends.

To help you select shoes that are not only this Springs must-haves, but will also serve as a shoe for many occasions, we have narrowed down a few styles that editors have been loving from Söffts Spring 2009 line. Editors from from major publications know what’s hot and what’s going to be hot and they are the voice of the season when it comes to trend setting. Here is what these editors have loved most for the magazine - and their personal collection:

1. PETRA in Madreperla & Pewter:
Leave them wanting more as you show off just enough with this sexy, contemporary sling.

2. Cally in Pink or Beige Croco:
This distinctive croco ankle strap criss-crosses with modern style.

3. Riona in turquise watersnake:
Capture the essence of modern elegance with this striking gladiator thong.

4. Gallis in Latte:
Patent leather accents enhance the modern appeal of this sexy retro T-strap.

5. Fane in Purple: Bold straps and an oversized chrome buckle make this ravishing patent leather T-strap a must have.

What editors love most about Söfft is the same thing that you love – all the fashion without sacrificing comfort. One of our favorite articles was from the April issue of Ladies Home Journal where they featured both the Fane and the Riona in a Sexy But Sensible Shoe story. Check out the article here.

Want to see more from the Spring 2009 Collection? Click here to view the entire line.

Friday, April 17, 2009

Söfft Wins Consumer Awards

Everyone wants to get the best bang for their buck, especially these days. So a good consumer will research a product, looking for pros and cons before making a final decision. That is where comes in! is dedicated to putting an end to buyer's remorse through product reviews. With over 5 million reviews and counting, you can find reviews on practically anything, including Söfft Shoes!

Out of hundreds of Söfft product reviews, I am happy to say that our lowest ranking shoe has an average of 3.9 stars out of 5! I am also proud to announce that Söfft won or placed as a finalist in the Reviewers' Choice Awards for 2008. The awards are split into different categories, with regards to the personality of the consumer. *Note that these awards are NOT influenced by any sponsorship or payments. They are based solely on the product reviews of real consumers.

Category: Dress Shoes, Comfort-oriented Women
Söfft Calypso, WINNER

Category: Dress Shoes, Comfort-oriented Women

Söfft Callan, Finalist

Category: Dress Shoes, Overall for Women
Maren, Finalist

Category: Dress Shoes, Stylish Women
Söfft Calypso, WINNER

Category: Sandals, Overall for Women
Söfft Adara, Finalist

Söfft would like to thank all of our loyal customers who help spread the word about how comfortable and stylish Söfft shoes are!

Wednesday, April 15, 2009

Söfft & Hello Stiletto Share a Great Time in Chicago

Söfft & Hello Stiletto partner up yet again for a fun-filled evening in the Chicago suburb of Rosemont. The Capital Grill served as a perfect setting for April 9th festivites. The night was full of food, wine, a Söfft Runway Show featuring the hottest styles from the Spring 2009 line and, of course, the Best in Shoe Walk-Off. A handful of members from Hello Stiletto happily volunteered to model for the Söfft Runway Show and looked fabulous. Thank you ladies for your participation!

As is with every Hello Stiletto Party, a Best in Shoe Walk-off capped the night. Attending members are encouraged to strut their stuff on the Pink Carpet and show off their dazzling – and sometimes totally essentric (but fun) footwear. The winner, or Best in Shoe, received a free pair of Söfft Shoes. Söffts very own Field Marketing Representative, Raine, MC'd the evening and was onhand to answer questions about Söfft.

A special thank you to Melissa O'Shea and Sandra Aussem from Hello Stiletto who made the night possible and certainly know how to throw a fantastic party. To learn more about Hello Stiletto or to join the free social club, visit We highly recommend joining!

Check out pictures of the evening courtesy of Epic Image Studios.

Wednesday, April 8, 2009

Get Lucky With Cally

In the May Issue of Lucky Magazine you can find Söffts very own Cally in beige croco in the Street Style feature. For one month only while the issue lives on newsstands, we are offering the Cally at a speical price of $99 on (regular price is $104). In fact, all colors of Cally are discounted during this time so check out all of Cally's summer loving colors - magenta, ocean green, beige croco and, of course, black.

...and pick up the May issue of Lucky today!