Friday, October 29, 2010

Trend Report: Polina

Ok ladies, let's admit it: walking around in heels all the time (even Söfft ones) can make for some sore soles.  We all need a break, so let's take it down a few levels and slip on a pair of flats.  These sweet little shoes are perfect to dress up, dress down, and everything in between, all while keeping you comfortable and safely grounded!  Try the Polina, as recently seen on, for a fun and bright take on a classic flat!

 At the Office
A casusal look for the workday.
Top, Vince; Blazer, Alexander Wang; Pants, ACNE; Bag, DKNY; Necklace, Dannijo; Earrings, Jamie Wolf

On the Town
Heading to a movie or a dinner party in comfortable style!
Sweater, Moschino; Pants, Splendid; Jacket, DKNY; Earrings, Monica Vinader; Bag, Cashhimi

 Weekend Wear
Perfect look for all the weekend's activities.
Sweater, Donna Karan; Top, Splendid; Jeans, Citizens of Humanity; Earrings, Miguel Asesr; Watch, Anne Klein; Bag, Reed Krakoff

Friday, October 15, 2010

Trend Report: Stockholm

Fall Getaway Fashion

When the leaves are changing and the temperature is dropping, there's no better time to put on a cozy jacket, a warm scarf and zip up some majorly fashionable boots.  This season we're loving the Stockholm boot, the perfect mix of rugged charm (with that lug sole and oiled leather!) and hip-chic (buckles buckles buckles!) and we're finding that this stunner seems to fit perfectly with our fall weekend-getaway wardrobe!  It's a good thing too, because with the way we pack, there might not be room left in our weekend bags for any other shoes...

Autumn Stroll

See the town (and the leaves) in cozy fashion!
Sweater, Marc Jacobs; Pants, Jill Sander; Coat, Etoille Isabel Marant; Scarf, Forever 21; Gloves, Ugg; Earrings, Monica Vinader

Wine Tasting
Discover full-bodies cabernets and robust zinfandels in sleek style
Shirt, J. Crew; Pants, Jill Sander; Coat, Juicy Couture; Belt, Forever 21; Bag, Hobo International; Earrings, Chico's; Winetasting notebook, DeLong's

Candelit Dinner

Stay casual and cozy for a romantic evening
Shirt & pants, Vince; Jacket, Acne; Necklace, Dannijo; Ring, Anuja Tolia; Earrings, Hive & Honey; Bag, Kate Spade; Lipstick, Chanel in Obscure Dark

Monday, October 4, 2010

100th post!

Happy 100th Post, Söfft Blog!  

The Valencia Trend Report officially put us into the triple digits, hooray!  We've come a long way, baby, from those humble first posts to offering you cutting edge style and giving you a glimpse into the World of Söfft.  Stay with us, faithful followers, as we start in on the next 100 posts - we guarantee they'll be even better than the last!


img from here

Friday, October 1, 2010

Trend Report: Valencia

Slouch boots are all the rage, and why wouldn't they be?  They're soft, comfortable and they make any outfit look fresh and inspired.   The Valencia strikes a nice balance between edgy and casual with it's studs and buckles and buttery soft leather.  Slip them on with leg-lengthening black pants or tights and relax knowing you look good and feel great!

At the Office
Office wear gets a casual spin
Top, Jill Sander; Sweater, T by Alexander Wang; Pants, J Brand; Necklace, Lee Angel; Watch, Urban Outfitters; Bag, Olivia Harris
On the Town
Tuxedo shorts and slouch boots are perfect for a fashionable night with the girls!
Top, ACNE; Shorts, Valentino; Tights, Hue; Jacket, Isabel Marant; Necklace, Erickson Breamon; Ring, Fragos; Bag, Olivia Harris
Weekend Wear
A perfect weekend look with cozy sweater and durable parka
Sweater, Theory; Parka, Mac by Marc Jacobs; Jeans, J Brand; Watch, Wet Seal; Bag, Deux Lux