Monday, December 13, 2010

Holiday Style: Avant

Nothing is more classic than the pump, and no color is more suited to the holiday season than deep red.  Add a splash of glossy patent leather and you've got a beautiful and festive shoe that will not only make you shine during the season but will blend seamlessly into your wardrobe for the rest of the winter!  The Söfft Avant has it all, with a modern pointed toe, deep chianti color and sexy wrapped heel!

Party Look #1

Sleek but casual look for a friendly get together
Sweater, Bamford; Pants, Helmut Lang; Coat, See by Chloé; Necklace, M. Flynn; Ring, Clara Kasavina; Bag, Brahmin

Party Look #2

A smart outfit for holiday drinks
Top, Malene Birger; Skirt, Tibi; Blazer, Stella McCartney; Earrings, Kenneth Jay Lane; Bag, J. Furmani; Watch, Avon

Party Look #3
Trendy lace and classic pearls for a night on the town
Dress, Red Valentino; Coat, Giambattista Valli; Necklace, Ben-Amun; Earrings, Dannijo; Bag, Santi

Tuesday, December 7, 2010

Holiday Style: Bastia

With so many parties this time of year, it can be overwhelming to put together so many different outfits.  That's why it helps to have a go-to holiday shoe, one that can transition you from a small gathering with friends to a night time soirée.  Take, for example, the Bastia, a luxurious wintertime boot in soft suede and beautifully textured leather.  This boot pulls double duty, too: keeping you both warm and stylish! Throw on your favorite coat, mix up your accessories a bit and before you know it, you've got three knock-out looks that will carry you from party to fabulous party!

Party Look #1
A cozy sweater dress gets the holiday treatment with a little sparkle.
Dress, Aubin & Wills; Tights, Ann Tayor; Necklace, Roarke; Earrings, Kendra Scott; Bag, Topshop; Coat, Jam

Party Look #2

A casual look still shines in gold.
Sweater, Michael Kors; Pants, Eliott; Earrings, Kendra Scott; Bag, Nada Sawaya; Coat, Jam

Party Look #3

Perfect style for an evening out!
Dress, By Malene Birger; Tights, Ann Taylor; Bag, Kate Spade; Earrings, Lulu Frost; Bracelet, Erik Beamon; Coat, Jam

Tuesday, November 16, 2010

Trend Report: Sion

For those of us who have been wearing (and loving) clogs for years, it's time to come out of the shadows and rejoice, because clogs are finally getting their moment in the fashion spotlight.  I'm sure we all have that pair of shoes that we keep hidden under our bed, the pair you reach for when you're running out to get the mail or pick up milk at the store, praying you won't run into anyone you know for fear of (gasp!) being seen in an un-trendy pair of shoes!  Well your clogs no longer have to be banished to the back of the closet, nor do you have to fear a fashion faux pas when leaving the house again.  Clogs are functional, comfortable, and finally, fashionable.  Find your clog style in the Sion, a studded modern slip-on with a sexy high heel to take you from the office all the way to a night out!

At the Office

Another benefit to the clog? You can slip 'em off under your desk...
Dress, Proenza Schouler; Jacket, Stella McCartney; Tights, Arden B; Earrings, Bottega Veneta; Bag, CC Skye

On the Town

Perfect look for a gallery show, a trip to the local theater or a drink with friends.
Dress, Missoni; Coat, Rebecca Taylor; Bag, Chloé; Earrings, Andrea Fohrman; Tights, Arden B

Weekend Wear

Casually sophisticated for shopping with friends or a stroll around the city.
Sweater, Alexander Wang; Vest, Delia*s; Pants, Vince; Bag, Sara Berman; Bracelet, Lizzie Fortunato

Tuesday, November 9, 2010

QVC | FFANY Shoes on Sale

A few weeks ago, we had the pleasure of attending QVC's annual event FFANY Shoes on Sale, a special shopping experience that raises money for breast cancer research and education.  Since its beginnings in 1994, this event has raised over $34 million to combat the disease, and we here at Söfft are proud to be a part of it!  Click here for a photo gallery of the event and see the stars who attended, Angie Harmon, Ivanka Trump and Doris Roberts to name a few, and check out a few of our party pics below - too bad about that view of Central Park, huh?!?

Friday, October 29, 2010

Trend Report: Polina

Ok ladies, let's admit it: walking around in heels all the time (even Söfft ones) can make for some sore soles.  We all need a break, so let's take it down a few levels and slip on a pair of flats.  These sweet little shoes are perfect to dress up, dress down, and everything in between, all while keeping you comfortable and safely grounded!  Try the Polina, as recently seen on, for a fun and bright take on a classic flat!

 At the Office
A casusal look for the workday.
Top, Vince; Blazer, Alexander Wang; Pants, ACNE; Bag, DKNY; Necklace, Dannijo; Earrings, Jamie Wolf

On the Town
Heading to a movie or a dinner party in comfortable style!
Sweater, Moschino; Pants, Splendid; Jacket, DKNY; Earrings, Monica Vinader; Bag, Cashhimi

 Weekend Wear
Perfect look for all the weekend's activities.
Sweater, Donna Karan; Top, Splendid; Jeans, Citizens of Humanity; Earrings, Miguel Asesr; Watch, Anne Klein; Bag, Reed Krakoff

Friday, October 15, 2010

Trend Report: Stockholm

Fall Getaway Fashion

When the leaves are changing and the temperature is dropping, there's no better time to put on a cozy jacket, a warm scarf and zip up some majorly fashionable boots.  This season we're loving the Stockholm boot, the perfect mix of rugged charm (with that lug sole and oiled leather!) and hip-chic (buckles buckles buckles!) and we're finding that this stunner seems to fit perfectly with our fall weekend-getaway wardrobe!  It's a good thing too, because with the way we pack, there might not be room left in our weekend bags for any other shoes...

Autumn Stroll

See the town (and the leaves) in cozy fashion!
Sweater, Marc Jacobs; Pants, Jill Sander; Coat, Etoille Isabel Marant; Scarf, Forever 21; Gloves, Ugg; Earrings, Monica Vinader

Wine Tasting
Discover full-bodies cabernets and robust zinfandels in sleek style
Shirt, J. Crew; Pants, Jill Sander; Coat, Juicy Couture; Belt, Forever 21; Bag, Hobo International; Earrings, Chico's; Winetasting notebook, DeLong's

Candelit Dinner

Stay casual and cozy for a romantic evening
Shirt & pants, Vince; Jacket, Acne; Necklace, Dannijo; Ring, Anuja Tolia; Earrings, Hive & Honey; Bag, Kate Spade; Lipstick, Chanel in Obscure Dark

Monday, October 4, 2010

100th post!

Happy 100th Post, Söfft Blog!  

The Valencia Trend Report officially put us into the triple digits, hooray!  We've come a long way, baby, from those humble first posts to offering you cutting edge style and giving you a glimpse into the World of Söfft.  Stay with us, faithful followers, as we start in on the next 100 posts - we guarantee they'll be even better than the last!


img from here