Holiday Trend: Fleur

The best part about gift-giving (and receiving) isn't what's in the box - it's the anticipation of what's under all that wrapping. And what fun is a wrapped present without a festive bow on top? This season, Söfft introduces the Fleur, a stunning patent pump that comes all wrapped up in a feminine, oversize suede bow. And since it's one of our Editor's Picks for the fall, you know you'll be the most chic at any party! Let the Fleur bring you the gift of style this season for all your holiday events!

Friends and Family

Bring a little glamour to the party with a sequined dress and the season's best lip color - red!
Dress, Stella McCartney; Tights, Hue; Bag, Tory Burch; Necklace, Old Navy; Earrings, Top Shop; Ring, Alex and Ani; Lipstick, YSL

Office Holiday Party

Stay classic in a streamlined shape and layer on sparkling accessories, including a shimmering gold eye shadow.
Dress, BB Dakota; Blazer, Forever 21; Earrings, Swarovski; Watch, Bebe; Bag, Eric Javits; Eye shadow, Clarins

Holiday in the City

Pull out the seasonal red for a night on the town, paired with winter white and silver sparkles!
Dress, Forever 21; Coat, French Connection; Bag, Banana Republic; Headband, White House Black Market; Earrings, R. J. Graziano; Ring, Juicy Couture

Holiday Trend: Olina

The holidays seem to sneak up on us every year, don't they? The time between that last beach day of the summer and when the first department store holiday tree goes up seems to grow shorter and shorter every year. But now that the leaves have fallen, there's no denying it: the most wonderful time of the year is upon us - the time for good fun, good cheer and great parties!

No matter if you're hosting the family dinner or you've been invited to an elegant soirée, Söfft has all the fabulous holiday looks you'll need to keep you comfortable and effortlessly stylish. This season, instead of opting for the traditional holiday red, why not make a splash in something a little more unexpected? Show off sleek winter style in shimmering patent navy blue! The Olina is a classic slingback, making it easily transition from casual to dressy, and the sparkling sapphire hue gives some glamour to icy winter nights. Paired with silvery whites and pops of color, you'll look sleek, chic and perfectly dressed for a winter evening!

Friends and Family
Stay cozy and stylish in a sweater dress for a holiday with friends and family.
Dress, Galliano; Coat, Marc Jacobs; Metallic tights, Forever 21; Bag, Hype; Earrings, Top Shop; Ring, Forever 21


Office Holiday Party
Stay classic for a work party with a pencil skirt and go glam with festive gold accents.
Top, Donna Karan; Skirt, Marciano; Earrings, Vivre; Bracelet, J. Crew; Bag, Santi; Ring, Kate Spade



Holiday in the CityIf you've got evening plans, go for a luxe look with white (faux!) fur, sparkle and bold accessories!
Top, Alice & Olivia; Pants, Armani Collezioni; Wrap, Mossimo; Earrings, Dillard's Collection; Bracelet, Forever21; Bag, Lulu Townsend

EDITORS PICKS: Fall 2009

Each season, I head to the Big Apple to meet with accessory and fashion editors from major fashion publications and popular style blog sites. It's always an exciting trip – from pounding the pavement up and down midtown Manhattan to visiting the big publishing companies that house such fabulous magazines as People, Oprah Magazine, Lucky and Glamour (to name a few). And, I'm always intrigued by what the editors are wearing for they are truly in the know and always a season or two ahead of the rest of us (all those goodie bags from designers - so unfair!). That's why it's especially exciting to hear what they think of the Söfft line. And let me tell you - they light-up when they see what Söfft has come up with next. New York fashion editors perhaps know all too well that fashion does not always equate comfort but Söfft continues to prove otherwise. Fashion editors celebrated these Söfft Fall 2009 Shoes most:


1. ORLENA: A Victorian-inspired cuffed ankle boot accented with vintage corset buttons.

















2. FLEUR: An oversized suede bow gives this classic pump a festive appeal.
















3. GAZELLE: Luscious suedes and bold patents adorn this fearless oversized t-strap.
















4. BERGAMO: An equestrian-inspired boot designed with hand-burnished underlain buttons.



















5. SALERNO: An artistically color-blocked pump hand-crafted with precision and expertise.

Trend Report: Verina

While in New York over the weekend, I saw a pair of girls walking down the street wearing outfits that, if had to summed up in one phrase, could only be described as 1985: Ode to the Legwarmer. There were all sorts of neon colors clashing, side ponytails bouncing and yes, the aforementioned legwarmers on proud display.

Fashion is a funny business - just when you think major style eras of the past have been locked in the industry vault forever, poof! they're back. But what can sometimes be a bit frightening to re-visit (um, the 80's? Already?!?), some styles are definitely worth a second try. This fall, the Victorian era was touched upon with elegant lace, ruffles, corset buttons and vintage silhouettes making strong statements on the runways. What was once probably considered stuffy and conservative now looks ultra feminine and charming. Luckily, Söfft was one step ahead of the style game and introduced the Verina, a patent-cap toed lace-up number that will have you asking why we ever stopped wearing these styles in the first place! The metallic pewter color looks especially pretty when paired with flirty blush tones. So step a little further back in time, try on some vintage looks with the Verina, and let's leave the 80's back in the 80's for now. Trust me, they'll be back full force before we know it anway!

At the Office

Play with layered ruffles paired with vintage earrings for some charm at the office.
Sweater, J. Crew; Silk top, Tibi; Pencil skirt, Elizabeth & James; Tights, hue; Belt, Michael Michael Kors; Earrings, Betsey Johnson; Bag, Coach


On the TownFall's hot metallic sheen pairs effortlessly with the pewter Verina and glamorous accessories.
Dress, Treuse; Sweater, J. Crew; Tights, Hue; Necklace, Adia Kibur; Earrings, Top Shop; Bag, Designed by Denise

Weekend Wear

Toughen up the vintage look with edgy leather accesories, perfect for stylish weekend fun!
Dress, Paul & Joe; Jacket, Costume National; Tights, Hue; Scarf, Old Navy; All jewelrey, Ann Taylor Loft; Bag, Arden B.

Trend Report: Bergamo

If you're lucky to live in the Boston area, like us here at Söfft, then you probably woke up to snow this morning, too. That's right, snow. On October 16th. Call me crazy, but instead of lamenting over the upcoming cold and dark months, I found myself getting a little excited because when the weather gets colder, things get cozier! There's nothing more comforting during winter than a cozy pair of boots and this year, the Bergamo is warming my heart...and my toes. It's such a versatile boot - I've worn it everywhere from dinners out on the town to apple picking to work, of course. Whether it still feels like fall where you are, or if you're starting to see the signs of winter, don't get left out in the cold and grab the Bergamo while it's still here - such a comfortable and stylish flat boot is one winter accessory you don't want to be without!

At the Office
A chic and comfortable ensemble for the workday.
Skirt, Adam; Vest, Top Shop; Shirt, James Perse L.A.; Watch, Urban Outfitters; Necklace, Banana Republic; Tights, Forever 21; Bag, Treesje


On the Town
Who says warm & cozy can't be evening-wear? This monochromatic look is undeniably sexy, especially with sparkling accessories.
Dress, Luella; Tights, Hue; Crystal necklace, Chico's; Black rope neclace, Burberry; Earrings, Juicy Couture; Cocktail ring, Banana Republic; Bag, Prada

Weekend Wear
A comfy sweater, plaid hat and chic suede boots are perfect for chilly weekend fun!
Sweater, Paul Smith; Leggings, Juicy Couture; Hat, Rugby Ralph Lauren; Necklace, A|X Armani Exchange; Bag, Rebecca Minkoff

Trend Report: Fortuna

Ladies, I'd like to turn your attention now to the shining star of fall fashion this season: the shootie. What is a shootie? Well, it's a mix between a shoe and an ankle boot, and right now it's one of the hottest styles for your feet. It's edgier than a pump, but lighter than a knee-high boot and can be worn with everything from cocktail dresses to comfy denim. This season, Söfft created the Fortuna, the quintessential shootie, and I'm loving it in the patent black leather. It looks especially great with black tights or pants for an ultra-lengthening effect. So pick up a pair of these shimmering stunners, and get used to saying the word "shootie" because I have a feeling it's going to be hot for seasons to come, much like these very shooties!

At the OfficeA red hot skirt gives you glamour while the ruffled gray cardigan keeps it classic.
Cardigan, Juicy Couture; Tank, Sanctuary; Skirt, Top Shop; Tights, Hue; Bag, Hype; Necklace, Burberry; Watch, La Mer

On the Town
Embrace both the season's neon pink and asymmetrical trends in a satin dress with edgy accessories!
Dress, Forever 21; Tights, Hue; Bag, Christian Louboutin; Earrings, Swarovski; Ring, YSL

Weekend Wear
The perfect outfit to grab a cup of coffee with friends or catch a late-night movie.
Sweater, Old Navy; Black pants, Juicy Couture; Bag, Rebecca Minkoff; Earrings, Marciano

Trend Report: Simola

There are a million things to love about fall, especially here in New England: beautiful foliage, perfect weather, pumpkin pie and, of course, boots. I never fear the weather turning a bit chillier because it means I can bring all my favorite boots out of their summer hibernation. This fall, the ankle boot reigns supreme, and mixed in with your pumps and knee-high boots, it adds another level of versatility to your wardrobe. The Simola gives you some of this season's hottest trends, like a rugged tread, high heel and burnished, distressed leather. Take a look at how this ankle bootie can give you multiple wardrobe options, and I'm sure you'll agree: there's a lot to love about fall!

At the Office
Pair the Simola with fun patterend tights for a updated look with a clean skirt and classic top.
Top, Charlotte Russe; Skirt, Top Shop; Tights, Gap; Belt, Another Line; Necklace, Banana Republic; Clutch, Nine West

On the Town
Pair the booties with a sweet dress and feminine accessories for a gallery opening, book reading or a romantic autumn stroll!
Dress, Paul Smith; Sweater, Top Shop; Tights, Charlotte Russe; Belt, Steve Madden; Earrings, ABS; Clutch, Express

Weekend Wear
Channel the season's country trend with an Isle sweater and equestrain belt.
Sweater, Eddie Bauer; Jeans, Seven for All Mankind; Belt, Lauren Ralph Lauren; Earrings, Alex & Ani; Bag, Bulga