Tuesday, December 22, 2009

Friday, December 11, 2009

Holiday Trend: Steffi

Every girl needs a pair of black boots; they're the easiest way to keep you looking your most stylish even in the coldest days of winter.  From pants to skirts to dresses, a black knee-high boot will make any outfit sleek and chic.  This Holiday season, the Steffi takes the basic black boot to new style heights in super sexy suede and wrapped in a hot over-sized buckle.  While it may be cold outside, the Steffi is anything but!

Friends and Family
Take a holiday stroll and maybe even sing a few carols in gold-flecked plaid and cozy white and red outerwear.
Sweater, 3.1 Phillip Lim; Jeans, True Religion; Coat, Via Spiga; Scarf, Eddie Bauer; Earrings, Juicy Couture; Gloves, Anthropologie

Office Holiday Party
Jewel-toned violet accessories (and eyes!) bring a fresh new look to gold holiday glamour.
Top and skirt, Milly; Tights, Juicy Couture; Earrings, Charlotte Russe; Bag, Lulu Townsend; Eyeshadow, NARS

Holiday in the City
Catch a holiday show in style!
Dress, Ann Taylor Loft; Coat, Greybar; Bag, Prada; Necklace, Oscar de la Renta; Ring, Banana Republic; Nail Polish, NARS

Tuesday, November 24, 2009

Holiday Trend: Fleur

The best part about gift-giving (and receiving) isn't what's in the box - it's the anticipation of what's under all that wrapping. And what fun is a wrapped present without a festive bow on top? This season, Söfft introduces the Fleur, a stunning patent pump that comes all wrapped up in a feminine, oversize suede bow. And since it's one of our Editor's Picks for the fall, you know you'll be the most chic at any party! Let the Fleur bring you the gift of style this season for all your holiday events!

Friends and Family

Bring a little glamour to the party with a sequined dress and the season's best lip color - red!
Dress, Stella McCartney; Tights, Hue; Bag, Tory Burch; Necklace, Old Navy; Earrings, Top Shop; Ring, Alex and Ani; Lipstick, YSL

Office Holiday Party

Stay classic in a streamlined shape and layer on sparkling accessories, including a shimmering gold eye shadow.
Dress, BB Dakota; Blazer, Forever 21; Earrings, Swarovski; Watch, Bebe; Bag, Eric Javits; Eye shadow, Clarins

Holiday in the City
Pull out the seasonal red for a night on the town, paired with winter white and silver sparkles!
Dress, Forever 21; Coat, French Connection; Bag, Banana Republic; Headband, White House Black Market; Earrings, R. J. Graziano; Ring, Juicy Couture

Monday, November 16, 2009

Holiday Trend: Olina

The holidays seem to sneak up on us every year, don't they? The time between that last beach day of the summer and when the first department store holiday tree goes up seems to grow shorter and shorter every year. But now that the leaves have fallen, there's no denying it: the most wonderful time of the year is upon us - the time for good fun, good cheer and great parties!

No matter if you're hosting the family dinner or you've been invited to an elegant soirée, Söfft has all the fabulous holiday looks you'll need to keep you comfortable and effortlessly stylish. This season, instead of opting for the traditional holiday red, why not make a splash in something a little more unexpected? Show off sleek winter style in shimmering patent navy blue! The Olina is a classic slingback, making it easily transition from casual to dressy, and the sparkling sapphire hue gives some glamour to icy winter nights. Paired with silvery whites and pops of color, you'll look sleek, chic and perfectly dressed for a winter evening!

Friends and Family
Stay cozy and stylish in a sweater dress for a holiday with friends and family.
Dress, Galliano; Coat, Marc Jacobs; Metallic tights, Forever 21; Bag, Hype; Earrings, Top Shop; Ring, Forever 21

Office Holiday Party

Stay classic for a work party with a pencil skirt and go glam with festive gold accents.
Top, Donna Karan; Skirt, Marciano; Earrings, Vivre; Bracelet, J. Crew; Bag, Santi; Ring, Kate Spade

Holiday in the City
If you've got evening plans, go for a luxe look with white (faux!) fur, sparkle and bold accessories!
Top, Alice & Olivia; Pants, Armani Collezioni; Wrap, Mossimo; Earrings, Dillard's Collection; Bracelet, Forever21; Bag, Lulu Townsend

Tuesday, November 10, 2009


Each season, I head to the Big Apple to meet with accessory and fashion editors from major fashion publications and popular style blog sites. It's always an exciting trip – from pounding the pavement up and down midtown Manhattan to visiting the big publishing companies that house such fabulous magazines as People, Oprah Magazine, Lucky and Glamour (to name a few). And, I'm always intrigued by what the editors are wearing for they are truly in the know and always a season or two ahead of the rest of us (all those goodie bags from designers - so unfair!). That's why it's especially exciting to hear what they think of the Söfft line. And let me tell you - they light-up when they see what Söfft has come up with next. New York fashion editors perhaps know all too well that fashion does not always equate comfort but Söfft continues to prove otherwise. Fashion editors celebrated these Söfft Fall 2009 Shoes most:

1. ORLENA: A Victorian-inspired cuffed ankle boot accented with vintage corset buttons.

2. FLEUR: An oversized suede bow gives this classic pump a festive appeal.

3. GAZELLE: Luscious suedes and bold patents adorn this fearless oversized t-strap.

4. BERGAMO: An equestrian-inspired boot designed with hand-burnished underlain buttons.

5. SALERNO: An artistically color-blocked pump hand-crafted with precision and expertise.

Friday, October 30, 2009

Trend Report: Verina

While in New York over the weekend, I saw a pair of girls walking down the street wearing outfits that, if had to summed up in one phrase, could only be described as 1985: Ode to the Legwarmer. There were all sorts of neon colors clashing, side ponytails bouncing and yes, the aforementioned legwarmers on proud display.

Fashion is a funny business - just when you think major style eras of the past have been locked in the industry vault forever, poof! they're back. But what can sometimes be a bit frightening to re-visit (um, the 80's? Already?!?), some styles are definitely worth a second try. This fall, the Victorian era was touched upon with elegant lace, ruffles, corset buttons and vintage silhouettes making strong statements on the runways. What was once probably considered stuffy and conservative now looks ultra feminine and charming. Luckily, Söfft was one step ahead of the style game and introduced the Verina, a patent-cap toed lace-up number that will have you asking why we ever stopped wearing these styles in the first place! The metallic pewter color looks especially pretty when paired with flirty blush tones. So step a little further back in time, try on some vintage looks with the Verina, and let's leave the 80's back in the 80's for now. Trust me, they'll be back full force before we know it anway!

At the Office

Play with layered ruffles paired with vintage earrings for some charm at the office.
Sweater, J. Crew; Silk top, Tibi; Pencil skirt, Elizabeth & James; Tights, hue; Belt, Michael Michael Kors; Earrings, Betsey Johnson; Bag, Coach

On the TownFall's hot metallic sheen pairs effortlessly with the pewter Verina and glamorous accessories.
Dress, Treuse; Sweater, J. Crew; Tights, Hue; Necklace, Adia Kibur; Earrings, Top Shop; Bag, Designed by Denise

Weekend Wear

Toughen up the vintage look with edgy leather accesories, perfect for stylish weekend fun!

Dress, Paul & Joe; Jacket, Costume National; Tights, Hue; Scarf, Old Navy; All jewelrey, Ann Taylor Loft; Bag, Arden B.

Friday, October 16, 2009

Trend Report: Bergamo

If you're lucky to live in the Boston area, like us here at Söfft, then you probably woke up to snow this morning, too. That's right, snow. On October 16th. Call me crazy, but instead of lamenting over the upcoming cold and dark months, I found myself getting a little excited because when the weather gets colder, things get cozier! There's nothing more comforting during winter than a cozy pair of boots and this year, the Bergamo is warming my heart...and my toes. It's such a versatile boot - I've worn it everywhere from dinners out on the town to apple picking to work, of course. Whether it still feels like fall where you are, or if you're starting to see the signs of winter, don't get left out in the cold and grab the Bergamo while it's still here - such a comfortable and stylish flat boot is one winter accessory you don't want to be without!

At the Office
A chic and comfortable ensemble for the workday.
Skirt, Adam; Vest, Top Shop; Shirt, James Perse L.A.; Watch, Urban Outfitters; Necklace, Banana Republic; Tights, Forever 21; Bag, Treesje

On the Town

Who says warm & cozy can't be evening-wear? This monochromatic look is undeniably sexy, especially with sparkling accessories.
Dress, Luella; Tights, Hue; Crystal necklace, Chico's; Black rope neclace, Burberry; Earrings, Juicy Couture; Cocktail ring, Banana Republic; Bag, Prada

Weekend Wear
A comfy sweater, plaid hat and chic suede boots are perfect for chilly weekend fun!
Sweater, Paul Smith; Leggings, Juicy Couture; Hat, Rugby Ralph Lauren; Necklace, A|X Armani Exchange; Bag, Rebecca Minkoff

Friday, October 2, 2009

Trend Report: Fortuna

Ladies, I'd like to turn your attention now to the shining star of fall fashion this season: the shootie. What is a shootie? Well, it's a mix between a shoe and an ankle boot, and right now it's one of the hottest styles for your feet. It's edgier than a pump, but lighter than a knee-high boot and can be worn with everything from cocktail dresses to comfy denim. This season, Söfft created the Fortuna, the quintessential shootie, and I'm loving it in the patent black leather. It looks especially great with black tights or pants for an ultra-lengthening effect. So pick up a pair of these shimmering stunners, and get used to saying the word "shootie" because I have a feeling it's going to be hot for seasons to come, much like these very shooties!

At the OfficeA red hot skirt gives you glamour while the ruffled gray cardigan keeps it classic.
Cardigan, Juicy Couture; Tank, Sanctuary; Skirt, Top Shop; Tights, Hue; Bag, Hype; Necklace, Burberry; Watch, La Mer

On the Town
Embrace both the season's neon pink and asymmetrical trends in a satin dress with edgy accessories!
Dress, Forever 21; Tights, Hue; Bag, Christian Louboutin; Earrings, Swarovski; Ring, YSL

Weekend Wear
The perfect outfit to grab a cup of coffee with friends or catch a late-night movie.
Sweater, Old Navy; Black pants, Juicy Couture; Bag, Rebecca Minkoff; Earrings, Marciano

Tuesday, September 22, 2009

Trend Report: Simola

There are a million things to love about fall, especially here in New England: beautiful foliage, perfect weather, pumpkin pie and, of course, boots. I never fear the weather turning a bit chillier because it means I can bring all my favorite boots out of their summer hibernation. This fall, the ankle boot reigns supreme, and mixed in with your pumps and knee-high boots, it adds another level of versatility to your wardrobe. The Simola gives you some of this season's hottest trends, like a rugged tread, high heel and burnished, distressed leather. Take a look at how this ankle bootie can give you multiple wardrobe options, and I'm sure you'll agree: there's a lot to love about fall!

At the Office
Pair the Simola with fun patterend tights for a updated look with a clean skirt and classic top.
Top, Charlotte Russe; Skirt, Top Shop; Tights, Gap; Belt, Another Line; Necklace, Banana Republic; Clutch, Nine West

On the Town
Pair the booties with a sweet dress and feminine accessories for a gallery opening, book reading or a romantic autumn stroll!
Dress, Paul Smith; Sweater, Top Shop; Tights, Charlotte Russe; Belt, Steve Madden; Earrings, ABS; Clutch, Express

Weekend Wear
Channel the season's country trend with an Isle sweater and equestrain belt.
Sweater, Eddie Bauer; Jeans, Seven for All Mankind; Belt, Lauren Ralph Lauren; Earrings, Alex & Ani; Bag, Bulga

Friday, September 4, 2009

Trend Report: Gallery

Last night I packed my suitcase for my End-of-Summer getaway to beautiful Martha's Vineyard, and as I was going through all my shoes, I realized something was very, very wrong: I don't own a pair of mary janes. How did this happen? I've got knee boots, ankle boots, thongs, ankle straps, platforms, slip-ons, slides, wedges, stilettos and flats. Not a single mary jane in sight. It's a shame, too, because it really is a perfect versatile shoe. It adds flirty and femine charm to any outfit and can easily be dressed up or dressed down. Well, luckily I work in the right place and will shortly be welcoming the Gallery into my shoe closet as my first pair of mary janes! But first, about that vacation...

Add Gallery to your shoe collection, too, and see just how many ways you'll find yourself wearing it!

At the Office
A structured dress and fashionable black tights are a stylish pair with the layered Gallery.
Dress, Hanii Y; Tights, Spanx; Watch, D&G; Bag, Cole Haan; Earrings, Nicole Romano

On the Town
The Gallery easily goes glamorous with a complementary layered dress and Fall's hot one-shoulder look.
Dress, Herve Leger; Bag, Lulu Guiness; Earrings & bracelet, Bijoux Heart

Weekend WearDistressed denim and a ruffled blazer are right on trend and pair well with charming accessories.
Blazer, Rebecca Taylor; Tank, Splendid; Jeans, Paige Denim; Earrings, Fabrizio Riva; Necklace, Giles & Brother; Bag, Rafe

Monday, August 24, 2009

Fall Events In Your Area

Söfft may be visiting a store near you! Visit the Events page on Sofftshoe.com regularly to see the latest Fall Event line-up. From Trunk Shows to Celeb Stylists Events, Söfft is trotting around the country to show-off the latest Fall Collection. Events are a wonderful opportunity to view a wide range of styles, talk with Söfft Representatives and find your perfect fitting shoe.

visit http://www.sofftshoe.com/news/index.php?cat=6 today to see if Söfft is coming to your hometown. Check back often, new events are always being added!

Happy Shopping!

Friday, August 21, 2009

Trend Report: Seville

Is there anything more classic than a black flat? Along with a trench coat, a little black dress and tube of red lipstick, it should be a building block of a woman’s wardrobe. Its image alone conjures up thoughts of Audrey Hepburn, Coco Chanel and more recently, Carla Bruni, three women who could make a space suit look like couture. You really can’t ask for more in a shoe – it’s comfortable, it’s wearable and it looks so effortlessly stylish. The Seville in black even gives you a little extra, with its slight kitten heel, polished chrome buckle and that shimmer of black patent leather across the toe. And unlike those other shoe basics of your closet (ahem, strappy evening sandals or pointed pumps that pinch!) you can rest assured that the black flat can take you from day to night while keeping you comfortable. And you can also rest assured that they will never go out of style. Come again? Super comfortable and forever stylish? You can bet that I’ll be finding a million ways to wear these when the weather turns cooler, and that shouldn’t be too hard at all: check out the different outfits below!

At the Office
The Seville works wonders with preppy office basics like pencil skirts and button down shirts.
Skirt, Versace; Shirt, Thomas Pink; Sweater, Top Shop; Belt, Alexander McQueen; Earrings, Juicy Couture; Bracelet, White House|Black Market; Bag, Kooda

On the Town
Seville gets the glamour treatment for night time with a sparkly top and shining accessories.
Top, DKNY; Jacket, Luella; Pin, Tasha; Pants, Rich & Skinny; Earrings and Bracelet, Forever 21; Bag, Aldo

Weekend Wear
Liven up a pair of jeans with a bold red jacket, fun scarf and the Seville!
Jacket, J. Jill; Jeans, Calvin Klein; Scarf, Alexander McQueen; Sunglasses, Kate Spade; Earrings, Kenneth Jay Lane; Bag, Coach

Monday, August 10, 2009

Gearing up for Fall

It’s August already, which means we’re in the dog days of summer and it can be hard to beat the heat. It’s when most people take off on a summer vacation, which would explain traffic easing up a bit, but it also means the city streets become a ghost town. It’s also a little bittersweet since it’s the last stretch of summer, before school begins again, normal schedules resume and before the chill comes back into the air. But here at Söfft, we’re already one step ahead of the game. While everyone else is enjoying the remainder of these summer days, we’re bypassing August in favor of daydreaming about fall (I think the frigid air conditioning really helps). Fall fashion is my favorite – I love the heavier textures, the darker colors and all the layering. I feel the same way about breaking out the knee-high boots that a lot of people feel about putting on flip flops for the first time in warmer weather. Last week, we launched our Fall 2009 Collection, and now I’ve got some fresh ideas for how to wear our hottest shoes. This season, we’ll take a look at how a shoe can carry you through your week, from the office to a night out to more casual looks for any occasion. These Söfft styles can be so versatile, you’ll be amazed at the many different ways you can wear them!

Up first, the Gazelle in a sultry crimson suede. This shoe is a real eye-catcher, with it’s oversized straps that hug the foot and shiny patent piping along every edge. It begs to be shown off with skirts and dresses, but even pairs well with elongating pants thanks to its subtly sexy peep toe. This is the quintessential transition shoe to get you ready for the cooler weather on the way!

At the Office

The Gazelle is a great transition shoe to start getting back into your fall work wear. Show off these sultry shoes with a skirt and bold complementary jewelry.
Blouse, Lord & Taylor; Skirt, Vince; Bag, Tods; Earrings, Swarovski; Necklace, White House|Black Market

On the Town

Pair the chunky Gazelle with a flirty cocktail dress for instant night-time style.
Dress, Oscar de la Renta; Blazer, Theory; Earrings, Ice.com; Ring, Kara Ross; Clutch, G by Guess

Weekend Wear

A sexy, casual ensemble for the perfect dinner and a movie date.
Jeans, Arden B; Top, Helmut Lang; Blazer, Theory; Bag, Coach; Earrings, Andrea Barna; Ring, Kenneth Jay Lane

Friday, July 10, 2009

Trend Report: Petra

When you think of the word "neutral", what comes to mind? Maybe things like blue jeans, Switzerland, and the way I feel about the Twilight phenomenon. But I bet most of you think black, brown and navy - the three dark hues that your mother told you go with absolutely everything. Well what about gold? If your favorite gold necklace works with whatever color top you wear, then so will a pair of gold shoes or a gold handbag. It's light, it's fun, it's sexy and best of all, it really does go with everything - just like our Petra shoe. The soft, shimmering gold leather is the star here, sitting pretty atop a unique wedge. So before you reach for another black sandal, or shy away from a metallic shoe for fear you'll never find a chance to wear it, take a look at how one bold, gold shoe can make any outfit shine.

Trend: Blue HueThis flirty blue dress with sultry gold accents is the perfect look for that cocktail party.
Dress, Tracy Reese; Bag, Genevieve Jones; Earrings, Blu Bijoux; Ring, JLRicci

Trend: Spring Floral
A feminine look for the office.
Top, Charlotte Russe; Skirt, Elizabeth & James; Bag, Coach; Earrings, Kenneth Cole; Ring, Forever 21

Trend: Safari Chic
The gold shoe blends effotlessly with muted Safari tones.
Top, Tanjay; Skirt, Milly; Bracelet, Nine West; Earrings, Just Cavalli by Roberto Cavalli; Bag, Dooney & Bourke

Trend: Soft Shorts
Soft gold lets you pump some color into a casual summer day!
Sweater, J. Crew; Shorts, Lily Pulitzer; Belt, Beltworks; Scarf, Ken Scott; Wallet, Tory Burch; Sunglasses, Gucci

Trend: Shimmering Metallic
Gold takes center stage with black and white accents.
Tunic, Michael Kors; Shorts, Nina Ricci; Bag, Versace; Sunglasses, Kate Space; Earrings, Forever 21; Bracelet, CC Skye

Friday, June 26, 2009

Trend Report: Nolla

We've had a lot of rain here in the Northeast over the past few weeks. I mean, a lot. When you wake up in the morning to a steady drizzle on the 7th consecutive day, your spirits inevitably dive into a free fall and you find yourself contemplating how much you would be willing to give up to move to Bali. It gets bad when you start to forget what a blue sky looks like. But just yesterday, we were all reminded of the season we're supposed to be experiencing right now, when the clouds broke for the first time and I couldn't believe it, a ray of sunshine actually shot down from the sky. I was so shocked that I was temporarily blinded in my car and when I reached for my sunglasses realized I'd left them at home because I getting used to driving at noon with my headlights on. Well, not anymore! And just in time, too, because I've put together some outfits that absolutely epitomize summer. The Nolla wedge is truly a closet staple, something that's simple and comfortable but with a certain flair that allows you to dress it up or keep it casual. And I picked the hottest color, a patent leather red, to show you that even a bold shoe can look great with many different looks! Now that we've bid farewell to the stormy weather, you can be sure I'll be wearing my summer wedges in celebration all weekend long.

Trend: Blue HueRed pops against cool blue for a fresh, nautical look.
Dress, Mink Pink; Hat, Puma; Bracelet, Aldo; Bag, L.L.Bean; Earrings, Juicy Couture

Trend: Spring Floral
A romantic daytime summer look.
Dress, Teeze Me; Sunglasses, Jessica Simpson; Clutch, Kate Spade; Earrings, Forever 21

Trend: Safari Chic
Sophistication for the office in the summer heat.
Dress, Burberry; Bag, Elaine Turner;Sunglasses & Earrings, Banana Republic; Bracelet, Kate Spade

Trend: Soft Shorts
Stay stylish in city shorts for summertime day trips.
Shorts, Narciso Rodriguez; Top, French Connection; Bag, Juicy Couture; Sunglasses, Burberry; Watch, Michele; Earrings, Charles Garnier

Trend: Shimmering Metallics

A metallic bag plays off the glossy patent sandal so you can paint the town...well, you know!
Top, T Bags; Cropped pants, D&G; Bag, A|X Armani Exchange; Earrings, Martin + Osa