Friday, October 30, 2009

Trend Report: Verina

While in New York over the weekend, I saw a pair of girls walking down the street wearing outfits that, if had to summed up in one phrase, could only be described as 1985: Ode to the Legwarmer. There were all sorts of neon colors clashing, side ponytails bouncing and yes, the aforementioned legwarmers on proud display.

Fashion is a funny business - just when you think major style eras of the past have been locked in the industry vault forever, poof! they're back. But what can sometimes be a bit frightening to re-visit (um, the 80's? Already?!?), some styles are definitely worth a second try. This fall, the Victorian era was touched upon with elegant lace, ruffles, corset buttons and vintage silhouettes making strong statements on the runways. What was once probably considered stuffy and conservative now looks ultra feminine and charming. Luckily, Söfft was one step ahead of the style game and introduced the Verina, a patent-cap toed lace-up number that will have you asking why we ever stopped wearing these styles in the first place! The metallic pewter color looks especially pretty when paired with flirty blush tones. So step a little further back in time, try on some vintage looks with the Verina, and let's leave the 80's back in the 80's for now. Trust me, they'll be back full force before we know it anway!

At the Office

Play with layered ruffles paired with vintage earrings for some charm at the office.
Sweater, J. Crew; Silk top, Tibi; Pencil skirt, Elizabeth & James; Tights, hue; Belt, Michael Michael Kors; Earrings, Betsey Johnson; Bag, Coach

On the TownFall's hot metallic sheen pairs effortlessly with the pewter Verina and glamorous accessories.
Dress, Treuse; Sweater, J. Crew; Tights, Hue; Necklace, Adia Kibur; Earrings, Top Shop; Bag, Designed by Denise

Weekend Wear

Toughen up the vintage look with edgy leather accesories, perfect for stylish weekend fun!

Dress, Paul & Joe; Jacket, Costume National; Tights, Hue; Scarf, Old Navy; All jewelrey, Ann Taylor Loft; Bag, Arden B.

Friday, October 16, 2009

Trend Report: Bergamo

If you're lucky to live in the Boston area, like us here at Söfft, then you probably woke up to snow this morning, too. That's right, snow. On October 16th. Call me crazy, but instead of lamenting over the upcoming cold and dark months, I found myself getting a little excited because when the weather gets colder, things get cozier! There's nothing more comforting during winter than a cozy pair of boots and this year, the Bergamo is warming my heart...and my toes. It's such a versatile boot - I've worn it everywhere from dinners out on the town to apple picking to work, of course. Whether it still feels like fall where you are, or if you're starting to see the signs of winter, don't get left out in the cold and grab the Bergamo while it's still here - such a comfortable and stylish flat boot is one winter accessory you don't want to be without!

At the Office
A chic and comfortable ensemble for the workday.
Skirt, Adam; Vest, Top Shop; Shirt, James Perse L.A.; Watch, Urban Outfitters; Necklace, Banana Republic; Tights, Forever 21; Bag, Treesje

On the Town

Who says warm & cozy can't be evening-wear? This monochromatic look is undeniably sexy, especially with sparkling accessories.
Dress, Luella; Tights, Hue; Crystal necklace, Chico's; Black rope neclace, Burberry; Earrings, Juicy Couture; Cocktail ring, Banana Republic; Bag, Prada

Weekend Wear
A comfy sweater, plaid hat and chic suede boots are perfect for chilly weekend fun!
Sweater, Paul Smith; Leggings, Juicy Couture; Hat, Rugby Ralph Lauren; Necklace, A|X Armani Exchange; Bag, Rebecca Minkoff

Friday, October 2, 2009

Trend Report: Fortuna

Ladies, I'd like to turn your attention now to the shining star of fall fashion this season: the shootie. What is a shootie? Well, it's a mix between a shoe and an ankle boot, and right now it's one of the hottest styles for your feet. It's edgier than a pump, but lighter than a knee-high boot and can be worn with everything from cocktail dresses to comfy denim. This season, Söfft created the Fortuna, the quintessential shootie, and I'm loving it in the patent black leather. It looks especially great with black tights or pants for an ultra-lengthening effect. So pick up a pair of these shimmering stunners, and get used to saying the word "shootie" because I have a feeling it's going to be hot for seasons to come, much like these very shooties!

At the OfficeA red hot skirt gives you glamour while the ruffled gray cardigan keeps it classic.
Cardigan, Juicy Couture; Tank, Sanctuary; Skirt, Top Shop; Tights, Hue; Bag, Hype; Necklace, Burberry; Watch, La Mer

On the Town
Embrace both the season's neon pink and asymmetrical trends in a satin dress with edgy accessories!
Dress, Forever 21; Tights, Hue; Bag, Christian Louboutin; Earrings, Swarovski; Ring, YSL

Weekend Wear
The perfect outfit to grab a cup of coffee with friends or catch a late-night movie.
Sweater, Old Navy; Black pants, Juicy Couture; Bag, Rebecca Minkoff; Earrings, Marciano