Monday, December 10, 2007

Survey Says...Peep Toe Pumps Are The Must Have Winter Trend!

A poll was recently taken right here on GOING SÖFFT about favorite winter trends. 54% of you said peep toe pumps were your favorite, in second place with 27% of votes was patent leathers.

It seems that no one is wearing thigh high boots and very few of you are into the nude pump look or the ankle bootie craze. I'm willing to bet that by next winter, ankle booties will be much more accepted by us all....and keep an eye out for Söfft ankle booties. There will be a few in the Fall 2008 line that just might get you to change your tune.

As for the overwhelming current favorite, peep toe pumps. Check out the Gayle from Söfft.

Celebrating The Holidays In Style
With Santa's Sushi & Shots Party

HHBrown Shoe Company isn't just known for its many brands of footwear...HHBrown is also known for their ultra fun and laid back parties held about 4 times a year during both FFANY week and the WSA Shoe Shows.

This past FFANY Party was no exception. With a theme like "Santa's Shots & Sushi" you know that "fun" is a given.
Shots were abundant as a continuous flow of servers passed by to encourage you take one...or two. And how can you say no to the colorful (and glowing) shot glasses adorned with HHB logos? For those who are best to veer from shots, there is always a full bar of almost anything too. Of course, there was more to offer than just booze. Freshly made sushi, filet mignon, crab cakes and other yummy apps of all kinds were circling the party too - which is a good thing because after one or two shots - I almost forgot I was hungry!

Thanks to all who attended the party! I'll be sure to let you know when and where the next one is.

Be safe and have fun this holiday season.

Wednesday, November 21, 2007

Söfft to Co-Sponsor the First
L.A. Hello Stiletto Shoe Club Event!

Singelringen, the Swedish ring for singles, is ringing in the holidays in L.A. by introducing the Hello Stiletto Shoe Club, a free social networking club for shoe lovers, to west coast footwear enthusiasts. The two will host the event of the season for shoe lovers – a ‘Shoe Party’ featuring fashion bloggers, single life authors Bella DePaulo, Jane Ganahl, T. Murray and Valerie Cabrera Krause, stylists, and other personalities; as well as a ‘Stiletto Walk-off’ presided over by a panel of fashion experts including Lauren Messiah aka “Fashion Kitty,” in which all attendees are invited to compete for prizes and the title of ‘best in shoe.’

The party takes place Wednesday evening, December 5th from 7-10pm at Zu Robata, THE hot new Japanese fusion tapas bar and shochu lounge located at 12217 Wilshire Boulevard (Bundy), 310-571-1920.

By wearing your most fabulous footwear to the event, you’ll be amongst well-heeled men and women helping those in transition. The admission charge is a minimum of one pair of new or gently worn women's or men's career (dress) shoes to support Working Wardrobes, a local nonprofit organization that assists men and women in crises re-enter the workforce through wardrobing and career development.

A cash bar will be available and anyone wearing a Singelringen will get a free ZR Stiletto cocktail. A limited number of fabulous door prizes will be available on a first-come, first-served basis. Sponsors include Elixir Tonics and Teas, Extend Fertility, Melis Organic Skin Care, nubar NailLacquers, Shoebby Acrylic Shoeboxes, Singelringen, Söfft Shoe Company, and Sony/BMGM.

To attend RSVP by December 1st to

Thursday, November 15, 2007

Calling All Editors, Stylists & Fashion Mavens!

Söfft will be presenting its’ Fall 2008 footwear collection during FFANY week:

December 4th - 6th
Loft Eleven, 6th Floor
336 West 37th Street
New York City

In true Söfft form, the collection is blooming with styles from boots to heels in artful designs and luxurious details. Come experience the world of Söfft, a place where notably fashionable designs meet state-of-the-art comfort.

HHBrown (Söffts parent company) will also be hosting their semi-annual FFANY cocktail party on December 5th, right after show hours on the 15th Floor of Loft Eleven. HHBrown always throws a party to remember and this years theme is no exception. Stop by for "Santa's Sushi & Shots" and get in the holiday spirit!

Contact Katie Cohen to make an appointment
or R.S.V.P. to the party:

phone 978-933-4768 or email

Monday, November 12, 2007

Step Out of the Cold Weather Blues
With a Little Red!

It's November. The clocks have been turned back. The mums have met their first frost of the season and it's only going to get colder.


Cheer-up! There are plenty of reasons to smile your way through those cold days. One of this seasons hottest trends is color...lots of it! Red is one of the most popular and is often
found in a full spectrum of choices from ruby red patent leathers to dramatic suede aubergine. Once you put on a pair of fabulously fun and brilliantly bold red shoes, you'll stop singing blues and start singing carols!

Think you can't pull-off red shoes? Don't be ridiculous! They are perfect for the office, holiday parties and let's not forget we're talking about Söfft shoes - go shopping in them! With cushioned foot beds and a full range of widths to fit even the most challenging feet, you'll never want to take them off.

Style Shown: Gabriela

Friday, November 9, 2007

Söfft Shoe Relocates Corporate Offices

Andover, MA — Söfft Shoe Company, a division of HHBrown Shoe Company and a leader in the women’s footwear industry, has officially announced it’s relocation of their corporate offices.

Söfft Shoe Company, formerly called Lowell Shoe Company, has resided in Hudson, NH for the past 25 years. As of September 10, 2007 Söfft’s corporate offices are now located in Andover, MA. The change comes after numerous years of incremental growth and a need for a larger space.

“In the past few years, we have successfully launched three new brands of footwear and have been fortunate to experience enormous growth,” says Söfft Shoe Company President David Issler. The three new brands Issler refers to are Söfft, their premier line of women’s fashion comfort footwear; Quark, a lightweight rubber line of footwear popular as a nursing shoe and an après sport shoe; and Rühne, a brand exclusively for men.

At it’s NH location, Söfft housed not only corporate staff but a 140,000 square foot warehouse as well. Over the last couple of years, it was becoming more and more difficult to ship out the volume of shoes necessary on a daily basis. Söfft’s sales volume was too great for the NH warehouse to handle. “We were using trailers, sending inventory to our Dexter, ME warehouse, doing whatever we could to make it work,” Issler explains, “We had simply outgrown the space.”

Andover, MA, located about 25 miles North of Boston, is about 25 miles south from its former Hudson, NH offices. Due to it’s rather short distance from the older offices, most of the staff has found the transition manageable and are happy with their new, updated space. “My drive is a little longer now, but the new space is a better reflection of the Söfft brand,” says Director of Marketing Nicole Madzar, “It’s a fun and rejuvenating change that everyone seems to be embracing.”

Söfft now warehouses 100% of their inventory in Dexter, ME, where they had a lot more space and room to grow with over 500,000 square feet.

Thursday, October 18, 2007

This Holiday Season,
Give Your Feet The Gift of Comfort

Women have come to expect a certain level of discomfort when it comes to their footwear, but why? Perhaps it’s because historically most “comfort” shoe brands don’t deliver on fashion and most high fashion brands don’t deliver on sizes. Let’s face it, when forced to choose between fashion and comfort, comfort commonly takes the backseat.

That is, until Söfft shoe came along. Söfft holiday collection
provides women the complete package – fashion-forward styles, ultra comfortable linings and footbeds, and – are you sitting? – a full range of sizes and widths! Hard to believe that you can wear 4” pumps, sexy styles and adorable ballet flats in your REAL size!

Check out just some of Söffts Holiday Styles just in time for the
holiday party circuit and those long days of gift shopping!

Available in Narrow 7-10, 12; Medium 5-10, 11, 12; Wide 6-10, 11.