Wednesday, November 21, 2007

Söfft to Co-Sponsor the First
L.A. Hello Stiletto Shoe Club Event!

OFFICIAL PRESS RELEASE
Singelringen, the Swedish ring for singles, is ringing in the holidays in L.A. by introducing the Hello Stiletto Shoe Club, a free social networking club for shoe lovers, to west coast footwear enthusiasts. The two will host the event of the season for shoe lovers – a ‘Shoe Party’ featuring fashion bloggers, single life authors Bella DePaulo, Jane Ganahl, T. Murray and Valerie Cabrera Krause, stylists, and other personalities; as well as a ‘Stiletto Walk-off’ presided over by a panel of fashion experts including Lauren Messiah aka “Fashion Kitty,” in which all attendees are invited to compete for prizes and the title of ‘best in shoe.’

The party takes place Wednesday evening, December 5th from 7-10pm at Zu Robata, THE hot new Japanese fusion tapas bar and shochu lounge located at 12217 Wilshire Boulevard (Bundy), 310-571-1920.

By wearing your most fabulous footwear to the event, you’ll be amongst well-heeled men and women helping those in transition. The admission charge is a minimum of one pair of new or gently worn women's or men's career (dress) shoes to support Working Wardrobes, a local nonprofit organization that assists men and women in crises re-enter the workforce through wardrobing and career development.

A cash bar will be available and anyone wearing a Singelringen will get a free ZR Stiletto cocktail. A limited number of fabulous door prizes will be available on a first-come, first-served basis. Sponsors include Elixir Tonics and Teas, Extend Fertility, Melis Organic Skin Care, nubar NailLacquers, Shoebby Acrylic Shoeboxes, Singelringen, Söfft Shoe Company, and Sony/BMGM.

To attend RSVP by December 1st to melissa-la@shoeclub.us

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