Friday, November 9, 2007

Söfft Shoe Relocates Corporate Offices

Andover, MA — Söfft Shoe Company, a division of HHBrown Shoe Company and a leader in the women’s footwear industry, has officially announced it’s relocation of their corporate offices.

Söfft Shoe Company, formerly called Lowell Shoe Company, has resided in Hudson, NH for the past 25 years. As of September 10, 2007 Söfft’s corporate offices are now located in Andover, MA. The change comes after numerous years of incremental growth and a need for a larger space.

“In the past few years, we have successfully launched three new brands of footwear and have been fortunate to experience enormous growth,” says Söfft Shoe Company President David Issler. The three new brands Issler refers to are Söfft, their premier line of women’s fashion comfort footwear; Quark, a lightweight rubber line of footwear popular as a nursing shoe and an après sport shoe; and Rühne, a brand exclusively for men.

At it’s NH location, Söfft housed not only corporate staff but a 140,000 square foot warehouse as well. Over the last couple of years, it was becoming more and more difficult to ship out the volume of shoes necessary on a daily basis. Söfft’s sales volume was too great for the NH warehouse to handle. “We were using trailers, sending inventory to our Dexter, ME warehouse, doing whatever we could to make it work,” Issler explains, “We had simply outgrown the space.”

Andover, MA, located about 25 miles North of Boston, is about 25 miles south from its former Hudson, NH offices. Due to it’s rather short distance from the older offices, most of the staff has found the transition manageable and are happy with their new, updated space. “My drive is a little longer now, but the new space is a better reflection of the Söfft brand,” says Director of Marketing Nicole Madzar, “It’s a fun and rejuvenating change that everyone seems to be embracing.”

Söfft now warehouses 100% of their inventory in Dexter, ME, where they had a lot more space and room to grow with over 500,000 square feet.

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