Tuesday, November 10, 2009


Each season, I head to the Big Apple to meet with accessory and fashion editors from major fashion publications and popular style blog sites. It's always an exciting trip – from pounding the pavement up and down midtown Manhattan to visiting the big publishing companies that house such fabulous magazines as People, Oprah Magazine, Lucky and Glamour (to name a few). And, I'm always intrigued by what the editors are wearing for they are truly in the know and always a season or two ahead of the rest of us (all those goodie bags from designers - so unfair!). That's why it's especially exciting to hear what they think of the Söfft line. And let me tell you - they light-up when they see what Söfft has come up with next. New York fashion editors perhaps know all too well that fashion does not always equate comfort but Söfft continues to prove otherwise. Fashion editors celebrated these Söfft Fall 2009 Shoes most:

1. ORLENA: A Victorian-inspired cuffed ankle boot accented with vintage corset buttons.

2. FLEUR: An oversized suede bow gives this classic pump a festive appeal.

3. GAZELLE: Luscious suedes and bold patents adorn this fearless oversized t-strap.

4. BERGAMO: An equestrian-inspired boot designed with hand-burnished underlain buttons.

5. SALERNO: An artistically color-blocked pump hand-crafted with precision and expertise.

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