Malibu's Hottest (and Greenest) Fourth of July Beach Party Featuring Söfft!

LOS ANGELES, June 27, 2008 /PRNewswire via COMTEX/ - Söfft Shoe is participating in the hottest event in LA this weekend! Borden Entertainment and Distinctive Assets will team up with the Environmental Media Association (EMA) and LA.Direct Magazine to throw the coolest party in Malibu on the 4th of July! Entertainment industry elite will enjoy functional water from ACTIVATE Drinks, cocktails from Right Gin, exquisite wine from Bottlenotes, delectable catering from Stone Fire Pizza and sustainable furnishings from Naturescast(R: 68.39, -0.49, -0.71%). The event will be styled by J. Gatsby Events, whose clients include the GRAMMYs, Disney and the Hard Rock Hotel.

This eco-fabulous event will be "greened" with the help of Conscious Planet Media, including an eco-friendly red carpet from flor, odor eliminators from Pure Ayre, biodegradable bags from Biobag, soy candles from Soy Basics, hand sanitizer from Handefend, air sanitizers from Germ Guardian, biodegradable umbrellas from Brelli, energy-saving light bulbs from Aero-Tech Light Bulb Company, and recyclable plates/cups/utensils from Preserve. The carbon footprint of the party will be offset thanks to the generous support of Carbonfund.org. The N9NE Group at the Palms Hotel is providing a bevy of fun summer accessories including Playboy Club Frisbees, Ditch Friday hats and Perfecto Las Vegas beach towels. Plus, all of the talent in attendance will receive gifts from Söfft Shoe Company, SHIBUE couture and The Face Shop, among others!

"Our Malibu Beach Parties are all about the chic, fun and socially-conscious Southern California lifestyle," said Glenda Borden, celebrity party planner and president of Borden Entertainment.

The allure of this particular Malibu Beach House and its blend of social consciousness with traditional beach fun has already drawn the attention of Pink, Matthew McConaughey, Minnie Driver, Elisabeth Rohm, Plain White T's, Paris Hilton, Jeremy Piven and Adrian Grenier.

Official event photographs will be available at http://www.elevationphotos.com