Wednesday, January 2, 2008

That's one large step for women

Söfft was delighted to see one of our own accounts featured in a story published by the St. Petersburg Times. Big Foot store owner Jodi Grace was photographed holding one of Söffts hottest Fall 2008 styles, the Gabriela! Thanks Jodi!

Here's a clip of the article. To read the entire article at length, follow the link at the bottom or click on the title above.


A new specialty shop offers
large shoes for large feet.

By PAUL SWIDER, Times Staff Writer
Published December 26, 2007

ST. PETERSBURG - Jodi Grace is not a big woman, only 5 feet 2 with a proportionate size 7 shoe. But like the market she is addressing, she knows people with big feet.

"When a woman has big feet, all her friends and family know it,"
said Grace, who in October opened Big Foot, a store that caters
to women needing large shoes.

"I've had a lot of people come in and say, 'My father saw this store and told me about it.' How many fathers know their daughter's shoe size? Fathers of big-footed women do."

Grace's best friend is a size 12 so she has heard the stories for years about how impossible it is to find stylish shoes for big female feet.

One day, while Grace was telling her friend about career woes, her friend was again complaining about shoe shortages. And the idea was born. While a simple concept, big- shoe sales have their complexities.

"I thought, they're shoes, it's not rocket science," said Grace, 45, who has spent most of her career as a sales rep for others. "But I've learned a lot."

Those who don't know women with big feet think the store is a failure waiting to happen, Grace said; those with big-footed friends think it's a gold mine. Solving this latter group's pain is something like a public service, she said.

To the read the rest of the story, follow the link below...

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