FFANY AND QVC “Shoes on Sale”

On October 15 members of the footwear industry gathered for the 15th annual “Shoes on Sale” event presented by FFANY and QVC to benefit Breast Cancer Research.

The event took place at Manhattan’s Waldorf Astoria Hotel with a three hour telecast on QVC. Over 90,000 pairs of shoes were donated with $1.2 million sold at the event and even more sold on QVC*.


I was thrilled to be able to attend the event for Söfft! I mean, who wouldn’t want to go? First off, it is for a great cause! Secondly, I got to meet some amazing designers and celebrities like Reba McEntire, “Dancing with the Stars” judge Carrie Ann Inaba, “Tim Gunn’s Guide to Style” co-host Gretta Monahan, “Project Runway” winner Christian Siriano and “What Not To Wear’s” co-host Stacey London. Also, it isn’t every day that the hottest shoes of the season are ON SALE!


I must admit, meeting Gretta Monahan was the highlight of my evening. As soon as we introduced ourselves and Söfft, Gretta had nothing but positive things to say about the brand, especially that we offer great fashion in hard to find sizes and widths! It is thanks to her that we were recently featured on the October 9 episode of Tim Gunn’s Guide to Style. Gretta was so sweet and we really can’t thank her enough for recognizing Söfft as a fashionable, comfortable brand of footwear!

All in all the evening was amazing and it is wonderful to contribute to such a wonderful cause. To learn more or donate, go to: http://www.qvc.com/cgen/render.aspx?qp=promoffany_2008_main&rewrite=no