Trend Report: Nolla

We've had a lot of rain here in the Northeast over the past few weeks. I mean, a lot. When you wake up in the morning to a steady drizzle on the 7th consecutive day, your spirits inevitably dive into a free fall and you find yourself contemplating how much you would be willing to give up to move to Bali. It gets bad when you start to forget what a blue sky looks like. But just yesterday, we were all reminded of the season we're supposed to be experiencing right now, when the clouds broke for the first time and I couldn't believe it, a ray of sunshine actually shot down from the sky. I was so shocked that I was temporarily blinded in my car and when I reached for my sunglasses realized I'd left them at home because I getting used to driving at noon with my headlights on. Well, not anymore! And just in time, too, because I've put together some outfits that absolutely epitomize summer. The Nolla wedge is truly a closet staple, something that's simple and comfortable but with a certain flair that allows you to dress it up or keep it casual. And I picked the hottest color, a patent leather red, to show you that even a bold shoe can look great with many different looks! Now that we've bid farewell to the stormy weather, you can be sure I'll be wearing my summer wedges in celebration all weekend long.

Trend: Blue HueRed pops against cool blue for a fresh, nautical look.
Dress, Mink Pink; Hat, Puma; Bracelet, Aldo; Bag, L.L.Bean; Earrings, Juicy Couture


Trend: Spring Floral
A romantic daytime summer look.
Dress, Teeze Me; Sunglasses, Jessica Simpson; Clutch, Kate Spade; Earrings, Forever 21


Trend: Safari Chic
Sophistication for the office in the summer heat.
Dress, Burberry; Bag, Elaine Turner;Sunglasses & Earrings, Banana Republic; Bracelet, Kate Spade


Trend: Soft ShortsStay stylish in city shorts for summertime day trips.
Shorts, Narciso Rodriguez; Top, French Connection; Bag, Juicy Couture; Sunglasses, Burberry; Watch, Michele; Earrings, Charles Garnier


Trend: Shimmering Metallics
A metallic bag plays off the glossy patent sandal so you can paint the town...well, you know!
Top, T Bags; Cropped pants, D&G; Bag, A|X Armani Exchange; Earrings, Martin + Osa

Sofft Spring/Summer Collection: Most Blogged About Shoes

At the beginning of each day, one of my favorite things to do is catch-up on the Google Alerts. Ever since I signed up to get alerts on 'Sofft', I've been absolutely amazed at the amount of news and stories circulating about Söfft. It shouldn't be too much of a surprise though. Sofft is one of those brands that, once discovered, becomes a go-to brand for women. A brand the women embrace and share with friends because (finally) there is a shoe that delivers on the 2 most important features of a good shoe: STYLE and COMFORT. It seems like such an easy concept but it's still so hard to find companies that are actually doing both.

That's why we like to highlight some of our favorite blogs and their picks of the season. We applaud you for your wise choices and thank you for spreading the good word about Sofft!

Here's what bloggers are blogging about most. Tell us what you think! What Söfft Spring/Summer shoe would you blog about?


Söfft Carlina (as featured on My Wardrobe Today)
With a refreshing teardrop accent, this sophisticated T-strap exudes modern elegance.














Söfft Fane (as featured on Barking Dog Shoes Blog)
Bold straps and an oversized chrome buckle make this ravishing patent leather T-strap a must have.















Söfft Fiji (featured on Splendicity)
Luxurious chrome embellishments dress up this festive thong sandal.













These particular styles got coverage on multiple sites and we can see why! The Carlina, Fane and Fiji exude the best characteristics of Söfft - they are feminine, sexy and stylish. Oh yeah, comfortable too. Thanks fellow bloggers! We appreciate the support.

Trend Report: Riona

Phew. It's been a long week for everyone here at Söfft. We just got back from New York for the Spring 2010 FFANY trade show where we spent a lot of time setting up, running around, stressing out, showing off the shoes, and then breaking it all down. But in our downtime, we got to check out the crowded streets of Manhattan where, I'm proud to announce, gladiator sandals were on almost every woman's feet, from the casual shoppers to the working woman to the girl out for a night on the town. Lucky for me, I brought my Rionas in the Off White python print. I got so many compliments from strangers from the airport all the way to dinner. In fact, I had a hard time wearing any of my other shoes, and trust me, I brought enough for a new pair-a-day. By the end of the week, I had matched every outfit I packed with my Riona sandals. And to top it all off, they're functional: I even helped the guys load up the truck in them. Not that I recommend everyone do that in these shoes. But I speak from experience when I say that you'll be able to walk for miles and pull off the biggest fashion shoe trend of the summer at the same time. And don't be afraid of that sexy python print - see how well this shoe pairs with a variety of hot summer outfits!

Trend: Blue Hue

Riona becomes a great neutral for summer's blue looks.

Dress, J. Crew; Bracelets, French Connection; Earrings, Marciano; Bag, Chocolat Blu

Trend: Spring Floral

Re-interpret floral with a feminine paisley pattern in an eye-catching hue.
Dress, Charlotte Russe; Earrings, Forever 21; Charm bracelets, Express; Bag, Miu Miu



Trend: Safari ChicPlay off Riona's natural appeal with animal-inspired accessories and a neutral palette.
Tank, James Perse L.A.; Shorts and belt, Max Mara; Sweater, J. Crew; Necklace, Fiona Paxton; Clutch, Hobo International; Cuff, Alkemie


Trend: Shimmering Metallic Shining silver accessories, a snakeskin belt and a hot red dress amp up the glamour of this Gladiator sandal.
Dress, Alexander Wang; Belt, Ann Taylor; Earrings and cuff, Express; Clutch, Aleya


Trend: Soft ShortsRiona is perfect in this casual summertime look.
Shorts, Juicy Couture; Tank, Charlotte Russe; Necklace, Anthropologie; Ring, Blu Bijou; Bag, Bottega Venetta; Sunglasses, Anthropologie

*UPDATE: Looks like Riona caught some attention this weekend because we're sold out at Sofftshoe.com! But you can still grab a pair from any of our other retailers like Zappos.com & Shoe-store.net!

Trend Report: Faye

I'm of the belief that every woman needs a pair of stilettos. Nothing, nothing, makes your legs look leaner and your back look straighter than a pair of high heels. However, nothing, nothing, makes your feet hurt more. So stilettos are not your everyday attire. I only bring mine out when I know I will spend a solid portion of my night in a seated position, while people get me drinks and some tasty passed apps (if I'm nice, of course). That said, I'd like to introduce you to the Faye - a super sexy leather slide with a hint of a heel. This is the type of shoe you can wear all summer long, every day, and still look your most fashionable. It's a girl's best friend, in hot colors, glossy patents and complete with those shining gold accents. In fact, you may never want to see a strappy-stiletto-device again, and for that, your feet will thank you. Take a peek at how the sleek patent-white Faye works with summer's hot looks:

Trend: Blue Hue

A refreshing work ensemble in summer's coolest hue.
Blouse, Charlotte Russe; Skirt, Plastic Island; Earrings, Argento Vivo; Necklace, Kenneth Jay Lane; Ring, Forever 21; Bag, Hayden-Harnett


Trend: Spring Floral

A sweet skirt with feminine accessories fits the bill for a lunch date or a day out with the girls.
Skirt, BB Dakota; Tank, American Vintage; Necklace, ; Earrings, Liz Claiborne; Headband, Aldo; Bag, Julie K

Trend: Safari Chic


Traveling? Jet-set in chic safari-inspired style.
Jacket, DKNY; Scarf, Banana Republic; Jeans, Tory Burch; Earrings, KC Designs; Watch, Fossil; Bag, Henry Cuir; Passport covers, Valextra

Trend: Soft Shorts


Faye brings high shine to a casually cool look.
Top, James Perse LA; Shorts, Arden B; Scarf, Tolani; Cocktail ring, Banana Republic; Bag, Serpui Marie; Sunglasses, Banana Republic

Trend: Shimmering Metallic


A breezy casual dress gets the royal treatment with metallic accents.
Dress, James Perse LA; Bag, Tory Burch; Belt, Newport News; Bracelet, Forever 21; Earrings, Arden B

Fashionable Flash - ARIZONA

We're lucky to live in one of the most diverse countries on the globe, where the food, geography, customs and traditions vary almost state to state. Fashion is also a major element of diversity in the U.S., and it's always fun to see who's wearing what, and where (how's that for alliteration?).

This week, our Fashionable Flash comes in from ARIZONA. Looks like the rainbow of desert colors in the Southwest are having quite an effect on Southwestern fashion. This week, Arizona reports that bright colors are huge for spring. The Faye in Salmon, the Fiji in Multi and the Riona in Turk are flying off the shelves. All this good news coming in from the desert, well, that’s just hot.

A Shoe for Every Trend

Confession: Sometimes, shopping is a royal pain. Why is it that when I’m looking for something specific (like the perfect pair of black pants you never have to dry clean OR iron AND magically repels stains…) it somehow ceases to exist? Those spur-of-the-moment quick trips usually result in far too many impulse buys and I’m left with a lot of things to return and a lack of sensible things to wear. And when I flip through the pages of a magazine to find out what’s hot and what needs to be banished from my closet for being So Last Year, I’m immediately overwhelmed at the thought of shelling out my hard earned cash for things that certainly will be “out” in a few short seasons. I’ve taken a strong liking to grocery shopping recently. Let’s face it, the things I buy there are a sure bet and are never around long enough to be considered “out of style” (if things like broccoli and Cinnamon Toast Crunch were ever really “in” to begin with…).

But I’ve come up with a solution to the stresses of shopping. I’m sure everyone is being a bit more mindful of their spending these days and it pays to stretch a trend as far as it can go without stretching your wallet at the same time. So while pouring over the latest round of what’s hot and what’s not with my trusty companions Elle, Vogue, InStyle and Bazaar, I realized that there's an easy way to get the hottest looks with just one crucial key piece. I’ll give you a hint: it starts at your feet. That’s right, your shoes! In the next few weeks, I’ll show you how to take one pair of Söfft shoes and match it to all the new and stylish trends. Hopefully, this will alleviate some of your shopping woes as well; I know that I’m looking forward to moving beyond the frozen food aisle and into an actual clothing store.

This week’s spotlight is on the Solis in Dark Brown, a low-heeled Gladiator style. Check out how versatile this look can be!

Trend: Blue HueThis soothing color looks great with neutral brown accessories.
Dress, Converse; Earrings, Citrine by the Stones; Necklace, Rosena Sammi; Belt, Banana Republic; Bag, Dooney & Bourke

Trend: Spring FloralA polished take on a big look for the spring.
Top, Arden B; Pants, Charlotte Russe; Watch, MICHAEL Michael Kors; Earrings, "Chelsea" from Aphrodite; Bag, J. Crew.

Trend: Safari ChicLook wildly sophisticated for the office.
Dress, Shoshanna; Earrings, Marion Cage; Watch, MICHAEL Michael Kors; Sunglasses, Michele; Bag, MICHAEL Michael Kors

Trend: Soft ShortsShorts get a dressy treatment with gold accessories and a crisp white top.
Top, Barneys New York; Shorts, Forever 21; Earrings, Tiffany & Co.; Necklace, Kenneth Jay Lane; Sunglasses, Marc by Marc Jacobs; Bag, Steven by Steve Madden

Trend: Shimmering Metallic
Shine in silver for a night out.
Top, Forever 21; Pants, Elie Tahari; Earrings, Marion Cage; Bracelets, French Connection; Clutch, Aldo

Voila, one shoe for five hot spring trends. Check back soon for another great featured shoe from Söfft!

Boston *Hearts* Abby

I left the office early yesterday for an appointment, and just in time; after 4 solid days of rain here in the Northeast, the sun decided to grace us with its presence. I was waiting outside the building, enjoying the sunshine, when I saw a woman come out. I immediately noticed her bright red patent sandals and thought they looked super cute and eye catching. As she got closer, I thought I recognized them as a shoe similar to one of ours, and finally, when she was right in front of me, I caught a glimpse of the logo on the footbed…sure enough, Söfft! I was right, it was the Abby from Spring 2009 in that stunning Fire Red Patent. Score 1 for Söfft!

As I was walking home, I passed a girl and my eyes were drawn to her shimmering white sandals – the Abby had struck again, this time in crisp white. Two sightings in one day for the same shoe! I might need to get a pair so I won’t feel left out in my own neighborhood…

I’m partial to the yellow. How about you? Which Abby would you want to own?

Black Patent, Dark Brown Patent, Fire Red Patent, Osso White Patent, Latte Patent, Limon Yellow Patent