Trend Report: Nolla

We've had a lot of rain here in the Northeast over the past few weeks. I mean, a lot. When you wake up in the morning to a steady drizzle on the 7th consecutive day, your spirits inevitably dive into a free fall and you find yourself contemplating how much you would be willing to give up to move to Bali. It gets bad when you start to forget what a blue sky looks like. But just yesterday, we were all reminded of the season we're supposed to be experiencing right now, when the clouds broke for the first time and I couldn't believe it, a ray of sunshine actually shot down from the sky. I was so shocked that I was temporarily blinded in my car and when I reached for my sunglasses realized I'd left them at home because I getting used to driving at noon with my headlights on. Well, not anymore! And just in time, too, because I've put together some outfits that absolutely epitomize summer. The Nolla wedge is truly a closet staple, something that's simple and comfortable but with a certain flair that allows you to dress it up or keep it casual. And I picked the hottest color, a patent leather red, to show you that even a bold shoe can look great with many different looks! Now that we've bid farewell to the stormy weather, you can be sure I'll be wearing my summer wedges in celebration all weekend long.

Trend: Blue HueRed pops against cool blue for a fresh, nautical look.
Dress, Mink Pink; Hat, Puma; Bracelet, Aldo; Bag, L.L.Bean; Earrings, Juicy Couture


Trend: Spring Floral
A romantic daytime summer look.
Dress, Teeze Me; Sunglasses, Jessica Simpson; Clutch, Kate Spade; Earrings, Forever 21


Trend: Safari Chic
Sophistication for the office in the summer heat.
Dress, Burberry; Bag, Elaine Turner;Sunglasses & Earrings, Banana Republic; Bracelet, Kate Spade


Trend: Soft ShortsStay stylish in city shorts for summertime day trips.
Shorts, Narciso Rodriguez; Top, French Connection; Bag, Juicy Couture; Sunglasses, Burberry; Watch, Michele; Earrings, Charles Garnier


Trend: Shimmering Metallics
A metallic bag plays off the glossy patent sandal so you can paint the town...well, you know!
Top, T Bags; Cropped pants, D&G; Bag, A|X Armani Exchange; Earrings, Martin + Osa

Sofft Spring/Summer Collection: Most Blogged About Shoes

At the beginning of each day, one of my favorite things to do is catch-up on the Google Alerts. Ever since I signed up to get alerts on 'Sofft', I've been absolutely amazed at the amount of news and stories circulating about Söfft. It shouldn't be too much of a surprise though. Sofft is one of those brands that, once discovered, becomes a go-to brand for women. A brand the women embrace and share with friends because (finally) there is a shoe that delivers on the 2 most important features of a good shoe: STYLE and COMFORT. It seems like such an easy concept but it's still so hard to find companies that are actually doing both.

That's why we like to highlight some of our favorite blogs and their picks of the season. We applaud you for your wise choices and thank you for spreading the good word about Sofft!

Here's what bloggers are blogging about most. Tell us what you think! What Söfft Spring/Summer shoe would you blog about?


Söfft Carlina (as featured on My Wardrobe Today)
With a refreshing teardrop accent, this sophisticated T-strap exudes modern elegance.














Söfft Fane (as featured on Barking Dog Shoes Blog)
Bold straps and an oversized chrome buckle make this ravishing patent leather T-strap a must have.















Söfft Fiji (featured on Splendicity)
Luxurious chrome embellishments dress up this festive thong sandal.













These particular styles got coverage on multiple sites and we can see why! The Carlina, Fane and Fiji exude the best characteristics of Söfft - they are feminine, sexy and stylish. Oh yeah, comfortable too. Thanks fellow bloggers! We appreciate the support.

Trend Report: Riona

Phew. It's been a long week for everyone here at Söfft. We just got back from New York for the Spring 2010 FFANY trade show where we spent a lot of time setting up, running around, stressing out, showing off the shoes, and then breaking it all down. But in our downtime, we got to check out the crowded streets of Manhattan where, I'm proud to announce, gladiator sandals were on almost every woman's feet, from the casual shoppers to the working woman to the girl out for a night on the town. Lucky for me, I brought my Rionas in the Off White python print. I got so many compliments from strangers from the airport all the way to dinner. In fact, I had a hard time wearing any of my other shoes, and trust me, I brought enough for a new pair-a-day. By the end of the week, I had matched every outfit I packed with my Riona sandals. And to top it all off, they're functional: I even helped the guys load up the truck in them. Not that I recommend everyone do that in these shoes. But I speak from experience when I say that you'll be able to walk for miles and pull off the biggest fashion shoe trend of the summer at the same time. And don't be afraid of that sexy python print - see how well this shoe pairs with a variety of hot summer outfits!

Trend: Blue Hue

Riona becomes a great neutral for summer's blue looks.

Dress, J. Crew; Bracelets, French Connection; Earrings, Marciano; Bag, Chocolat Blu

Trend: Spring Floral

Re-interpret floral with a feminine paisley pattern in an eye-catching hue.
Dress, Charlotte Russe; Earrings, Forever 21; Charm bracelets, Express; Bag, Miu Miu



Trend: Safari ChicPlay off Riona's natural appeal with animal-inspired accessories and a neutral palette.
Tank, James Perse L.A.; Shorts and belt, Max Mara; Sweater, J. Crew; Necklace, Fiona Paxton; Clutch, Hobo International; Cuff, Alkemie


Trend: Shimmering Metallic Shining silver accessories, a snakeskin belt and a hot red dress amp up the glamour of this Gladiator sandal.
Dress, Alexander Wang; Belt, Ann Taylor; Earrings and cuff, Express; Clutch, Aleya


Trend: Soft ShortsRiona is perfect in this casual summertime look.
Shorts, Juicy Couture; Tank, Charlotte Russe; Necklace, Anthropologie; Ring, Blu Bijou; Bag, Bottega Venetta; Sunglasses, Anthropologie

*UPDATE: Looks like Riona caught some attention this weekend because we're sold out at Sofftshoe.com! But you can still grab a pair from any of our other retailers like Zappos.com & Shoe-store.net!