Söfft Holiday Party SeriesPart 3: The Office Party

For the final part of our 3-part Holiday Party Fashion Series, we discuss the all familiar Office Party. Söfft is perhaps best known as the perfect shoe for a seamless transition from work to play – which is what makes finding shoes for the annual office party,...simple!

Söffts own fashionista, Chrissy, once again walks us through her favorite styles for the Office Party with the flower-adorned Kensington and the classic Milano pump.


Thanks for watching and stay tuned for our next series about Spring Styles, due out in February!

FFANY- Fall 2009 Preview!

This past week Söfft was in the Big Apple for the Fashion Footwear Association of New York, or FFANY show. This is my favorite trade show because for the first time we are showing the Fall 2009 line! That's right, we work almost a full year ahead!

Fall 2009 is the most exciting line Söfft Shoe has seen yet! Our product team has brought the hottest trends in footwear and fashion to our new styles. Get ready for sophisticated colors, oversized details and hardware, sleek silhouettes, and luxurious, unique leathers. (I have personally already picked out which styles will be taking over my closet next year!)

As a member of the marketing team, I must say, our product team makes my job easy! The shoes are so beautiful and so comfortable, who wouldn’t want a pair of Söfft shoes on their feet, with a few extra pairs in their closet?

Now for the sad reality... We each have to wait until next Fall to get our feet into these gorgeous shoes! But wait, don’t lose hope yet! There are still some great Fall styles from Söfft in stores, and coming in with the warm weather, Spring 2009!

Söfft Holiday Party Series Part 2: Casual Chic

In our last Holiday Party Series, we discussed what to wear for the Formal Holiday Affair. In this segment, we cover the Casual Chic Party. Whether a gathering at a friends house or a get-together at a restaurant...Söfft has styles feel good and look ultra chic.

Once again, Söfft Shoes' own fashionista, Chrissy, walks you through two fabulous styles from Söfft; the Freeda shoe-bootie from the Fall 2008 line and the brand-new Corine mary jane.


Check back soon to see our final segment, the Office Party Look.

Söfft Holiday Party Series Part 1: Formal Party

It's that time of year again! Your calendar is filling up with parties and gatherings...and you're wondering what to wear?! Don't fret! The same brand of shoes that you turn to everyday for work and play are here for you. Söfft has something for everyone and every occasion from a formal gala to the annual office party.

Check out our 3-part Holiday Party Video series for tips on what shoes to wear and even how to wear it. Söfft Shoes' own fashionista, Chrissy, walks you through each video. First up, the Formal Holiday Party.



Stay tuned for the Casual Holiday Party and the Office Party segments coming up over the next couple of weeks.

Söfft Gets Some Seriously Fun Property

When Zappos told us about a limited edition Monopoly Game that they were creating, we were intrigued. Monopoly is of course one of the classic board games of our time and Zappos was doing this in the name of Charity. Proceeds from the game would be donated to the Nevada Childhood Cancer Foundation. Söfft is proud and excited to have our own piece of property on the board!

The following has been taken from the Zappos Company Blog. I thought it would be fun to read about how it all happened:

Oh, what an exciting and proud day it is here at the Zappos Headquarters! The game we've been talking about for quite a while is finally here – Zappos Monopoly!

The Zappos Monopoly game board, designed by our amazingly talented Creative Services Team, is a limited edition piece and all the proceeds go towards the Nevada Childhood Cancer Foundation. Some of the fun Zappos touches that were added to this ever-so-popular family game are:

* Custom Zappos.com collectors edition money
* Custom Title Deeds Cards that feature the biggest and best footwear companies
* Culture and WOW cards to replace the classic Community Chest and Chance Cards
* Traditional houses and hotels are renamed to Wish Lists and Shopping Carts (aren't we clever)
* And 6 collectible pewter tokens – Clarks Wallabee, Babydoll Pliner, Lacoste Crocodile, Converse All Star, DC Shoe Snowboard, and a Reebok Freestyle Hi


Now how many companies get to say that they have a collectors edition Monopoly game board? The answer is VERY FEW! So be proud Zapponians! And a big hooray to our Creative Service Team and Hasbro for making this come to life.

See Söfft on ‘Tim Gunn’s Guide to Style’

Söfft was honored to be a part of BRAVO TV’s hit show, Tim Gunn’s Guide to Style. Not only is Tim Gunn a TV icon thanks to Project Runway — he is a seasoned fashion expert. So naturally, when Söfft was asked to be a part of the show – we were thrilled and flattered.

On the October 9th episode of season 2, Tim and his stylist co-host Gretta Monahan, worked with Angela to help her go from Concert Pianist to Entrepreneur Business Woman. Angela struggled with how to dress for her new part. Babydoll dresses and ill-fitting shoes were consuming in her closet!

When Tim and Gretta got a look at Angela’s shoe collection, they were shocked! Angela had simply come to the conclusion that she would never find cute, stylish shoes for her hard-to-fit wide feet. Tim and Gretta made it a special mission to prove to her that it’s just not so! There is hope. It is possible! That’s when Angela was presented with Söfft Shoes. What a delight to watch Angela’s reaction to the shoes. Her shoe collection would be forever changed.

The Söfft Shoes featured in this episode are from the Fall 2007, Fall 2008 and Spring 2008 Collection, due to the production timing of this series. Many of these styles may no longer be available. If you are interested in finding one of these styles, we recommend doing a little online shopping. There is a good chance one of our many trusted online vendors will still have some availability.

Fall 2007, Gayle in Aubergine

Fall 2007, Gayle in Black

Fall 2008, Magnolia, black/ivory

Fall 2007, Gemma in Caramel

Spring 2008, Vivian in Black Patent

Sofft Gets Rave Reviews on Running With Heels

Söfft recently joined forces with shoe blog Running With Heels to give away 4 Söfft Fall Shoes. RWH wrote a great feature on some of our hottest styles for Fall. Readers were given the chance to win one of 4 pairs of Söfft Shoes by posting a comment to the Söfft Feature Story and I must admit I was completely wowed by not only the amount of comments that were left, but the very kind words and even a few poems written about Söfft!

Without a doubt, Söfft wearers are dedicated to the brand and we couldn't be prouder to see with our own eyes how Söfft has truly helped women. Comfort is key when purchasing shoes – but so is fashion. It seems that the Söfft brand really has bridged a long ignored gap in the footwear industry and for that, women are so thankful. We as a brand and company are thankful we have the type of customers we have. We love our customers and love hearing their stories. Thank you to all 651 participants for your comments!

Thank you to Running With Heels for partnering with us for this fun promotion. And congratulations to the 4 lucky winners! The winners have been posted online at Running With Heels.

The contest is over, but you can still read the Söfft Feature Story and the amazing comments here.