Spring 2010 Trend Report: Palermo

It's around mid-February every year that I start to set my eyes on the prize - spring, that is. It's the beacon of hope that gets me through the rest of the New England winter, knowing that in (hopefully) just 6 or so weeks I won't need mittens to drive to work, I can hang up the heavy winter jacket and I can maybe even slip my feet into a pair of open-toe shoes. That, my friends, is the true sign of spring. Maybe some of you are already experiencing some warmer days, or maybe you're lucky to live in a place where it never gets this cold, but I think we can all agree that spring is exciting not just for the weather, but for the FASHION! It's the season of color and flirty fabrics and lovely, lovely sandals. Söfft unveiled some utterly sexy and sultry looks for Spring 2010, including the Palermo - at first glance, this may look like a full-coverage heel but make no mistake about it, this shoe is h-o-t! The super-soft layered suede wraps around your foot, giving you that legs-for-days look that was all over the runway. And the flattering grey color is the perfect neutral to compliment spring's blush tones and bright color palette.

See how well the Palermo takes you from the office to a night out and through the weekend, then hurry up are orders yours today before they are gone...like winter should be!

At the Office
The Palermo's grey color is the perfect compliment to blush tones
Jacket, Arden B.; Top, 7 for all Mankind; Pants, Gap; Bag, Chloé; Necklace, Kara Ross; Chain ring, Topshop; Stone ring, Marie Helen de Taillac

On the Town
The shoe calls for bare legs and sexy draping
Dress, Preen; Jacket, Elizabeth & James; Earrings, Cathy Waterman; Bag, Mat & Nat; Ring, J. Crew


Weekend Wear

Shorts are making a strong statement in spring fashion - perfect for showcasing your shoes!
Shorts, Ports 1961; Top, Juicy Couture; Jacket, Elizabeth & James; Bag, Marc Jacobs; Necklace, Sequin; Sunglasses, Jimmy Choo

Söfft Storms Las Vegas

What happens in Vegas usually stays in Vegas, but the Söfft crew had such a good show that I'll break this rule and fill you in! The World Shoes and Accessories show at Mandalay Bay was a success, where Söfft rolled out the newest and hottest designs for Fall 2010.


Each day was filled with talk of shoes, shoes, shoes and each night everyone was full with food from some of the best restaurants in Sin City! WSA even had a special celeb visit from Scrubs star Donald Faison and his girlfriend, Cacee Cobb.


As for the Fall 2010 Collection, that's a secret that will have to stay in Vegas...for now. But in case you find yourself heading to the desert, don't gamble on an uncomfortable pair of shoes that could have you calling it an early night. How hot would these look for a night out?


Best of all, they'll be sure to carry you through whatever adventures you run into. Now those are the kind of secrets that might have to stay in Vegas... ; )

Söfft Goes to Italy!

It's already time to start gearing up for the new fall line and to get the campaign started, the Söfft team headed to Perugia, Italy for the Söfft Fall 2010 photoshoot! It didn't take long to get used to the friendly people, the beautiful scenerey, and of course, the food. And believe me, the cappuccinos made those early call times all the more bearable. Check out some of the highlights of the trip...

Beautiful Assisi, of St. Francis fame

Mmmm...

Downtown Perugia

Hey...those aren't Söfft shoes

Deb, Style Maven, and Mariolga, Beauty Queen

Attempting to strike my own pose

Söfft's photoshoot mastermind, Katie K!

Hard at work in the winding streets of Trevi

The Beauty Squad working their magic

Pepe, the Söfft Mascot

Wouldn't it be nice if this were the entrance to your house? ;)

I had the honorary seat next to the leg of proscuitto

Hurry up and pass the plate, Mari...

...the photographer is hungry!!

Team Dinner on the last night in Perugia!

Stay tuned for Fall 2010...

Happy Holidays from Söfft!

Holiday Trend: Steffi

Every girl needs a pair of black boots; they're the easiest way to keep you looking your most stylish even in the coldest days of winter.  From pants to skirts to dresses, a black knee-high boot will make any outfit sleek and chic.  This Holiday season, the Steffi takes the basic black boot to new style heights in super sexy suede and wrapped in a hot over-sized buckle.  While it may be cold outside, the Steffi is anything but!

Friends and Family

Take a holiday stroll and maybe even sing a few carols in gold-flecked plaid and cozy white and red outerwear.

Sweater, 3.1 Phillip Lim; Jeans, True Religion; Coat, Via Spiga; Scarf, Eddie Bauer; Earrings, Juicy Couture; Gloves, Anthropologie

Office Holiday Party

Jewel-toned violet accessories (and eyes!) bring a fresh new look to gold holiday glamour.

Top and skirt, Milly; Tights, Juicy Couture; Earrings, Charlotte Russe; Bag, Lulu Townsend; Eyeshadow, NARS

Holiday in the City

Catch a holiday show in style!

Dress, Ann Taylor Loft; Coat, Greybar; Bag, Prada; Necklace, Oscar de la Renta; Ring, Banana Republic; Nail Polish, NARS

Holiday Trend: Fleur

The best part about gift-giving (and receiving) isn't what's in the box - it's the anticipation of what's under all that wrapping. And what fun is a wrapped present without a festive bow on top? This season, Söfft introduces the Fleur, a stunning patent pump that comes all wrapped up in a feminine, oversize suede bow. And since it's one of our Editor's Picks for the fall, you know you'll be the most chic at any party! Let the Fleur bring you the gift of style this season for all your holiday events!

Friends and Family

Bring a little glamour to the party with a sequined dress and the season's best lip color - red!
Dress, Stella McCartney; Tights, Hue; Bag, Tory Burch; Necklace, Old Navy; Earrings, Top Shop; Ring, Alex and Ani; Lipstick, YSL

Office Holiday Party

Stay classic in a streamlined shape and layer on sparkling accessories, including a shimmering gold eye shadow.
Dress, BB Dakota; Blazer, Forever 21; Earrings, Swarovski; Watch, Bebe; Bag, Eric Javits; Eye shadow, Clarins

Holiday in the City

Pull out the seasonal red for a night on the town, paired with winter white and silver sparkles!
Dress, Forever 21; Coat, French Connection; Bag, Banana Republic; Headband, White House Black Market; Earrings, R. J. Graziano; Ring, Juicy Couture

Holiday Trend: Olina

The holidays seem to sneak up on us every year, don't they? The time between that last beach day of the summer and when the first department store holiday tree goes up seems to grow shorter and shorter every year. But now that the leaves have fallen, there's no denying it: the most wonderful time of the year is upon us - the time for good fun, good cheer and great parties!

No matter if you're hosting the family dinner or you've been invited to an elegant soirée, Söfft has all the fabulous holiday looks you'll need to keep you comfortable and effortlessly stylish. This season, instead of opting for the traditional holiday red, why not make a splash in something a little more unexpected? Show off sleek winter style in shimmering patent navy blue! The Olina is a classic slingback, making it easily transition from casual to dressy, and the sparkling sapphire hue gives some glamour to icy winter nights. Paired with silvery whites and pops of color, you'll look sleek, chic and perfectly dressed for a winter evening!

Friends and Family
Stay cozy and stylish in a sweater dress for a holiday with friends and family.
Dress, Galliano; Coat, Marc Jacobs; Metallic tights, Forever 21; Bag, Hype; Earrings, Top Shop; Ring, Forever 21


Office Holiday Party
Stay classic for a work party with a pencil skirt and go glam with festive gold accents.
Top, Donna Karan; Skirt, Marciano; Earrings, Vivre; Bracelet, J. Crew; Bag, Santi; Ring, Kate Spade



Holiday in the CityIf you've got evening plans, go for a luxe look with white (faux!) fur, sparkle and bold accessories!
Top, Alice & Olivia; Pants, Armani Collezioni; Wrap, Mossimo; Earrings, Dillard's Collection; Bracelet, Forever21; Bag, Lulu Townsend