Söfft & Hello Stiletto Celebrate in Atlanta

Söfft and Hello Stiletto (a free shoe club for shoe lovers) have worked together occasionally in the past and had so much fun working together - we decided to do a couple of special events to celebrate the Spring 2009 Collection!

Our first event was a wonderful success and was held at the fabulous South City Kitchen in South City Kitchen in Smyrna, GA on March 16th. In classic Hello Stiletto tradition, there was a pink carpet rolled out for Hello Stiletto members to strut their stuff in their most extravagant and cutest pairs of shoes. A "Best in Shoe" winner was declared and a pair of Söfft Shoes were awarded as a prize. A Söfft Runway Show also took place where a few members of the club modeled some of the hottest looks from the Spring Collection. THANK YOU to the four ladies who modeled for us! They looked gorgeous and wore the shoes well!

Söfft and Hello Stiletto will be joining efforts again on April 9th in CHICAGO! If you're a club member, we hope you'll join the fun. If you are not a member but would like to join, visit http://www.shoeclub.us to learn all about it and join.

Some pictures from South City Kitchen!

Facebook Contest Revealed

We are launching our first ever FACEBOOK CONTEST and we hope you'll play along! If you are already a Facebook user, simply logon and search "Sofft Shoes" to join and play! If you are not a Facebook user yet - why not? Join anytime at http://www.facebook.com.

By playing along, you can win a FREE pair of Söfft Shoes by helping us spread the word about Sofft Shoes and our Sofft Facebook Page.


Simply follow these easy steps and you can be one of the lucky winners (yes, there can be more than one winner!*).

HOW TO PLAY AND ENTER TO WIN:

1. Post a picture of yourself wearing your favorite pair of Söfft shoes in "Fan Photos" on the Sofft Shoes Page. If you don't own a pair of Sofft shoes yet, you can enter by posting your favorite pair from our website at http://www.sofftshoe.com. Who knows - you might just win that very pair in the contest!

2.Write a short description for the picture describing why you chose those shoes.

3.Have your friends "Like it" or leave a comment on your picture...

The person with the MOST "comments" and "likes" will win a FREE pair of Sofft Shoes! If there is a tie for first place - that's great - multiple shoes will be awarded*!

Contest starts today and ends in 1 week on Thursday March 19th at midnight (EST).

We hope everyone will have fun with this contest! GOOD LUCK!!

(Of course, we will only count comments that are positive in nature. Explicit or offensive language will be removed from the Page and contest immediately)

*maximum of 10 winners will be chosen. First come, first serve basis.

For The First Time, You Can Now SHOP on Sofftshoe.com!

Shopping for Söfft shoes just got easier. For the first time since the launch of www.SofftShoes.com, shopping direct from Söfft is possible. Here at Söfft Shoe Co., we are delighted to be able to add this convenience to our ever-evolving website. Over the past year, we have made strides in making www.SofftShoe.com more relevant to our customers by sharing latest news stories, listing events all over the nation, posting how-to videos and much more. More than ever, the website was becoming a destination for Söfft shoe wearer’s and fans but one major feature was missing…the convenience of offering ALL of our available styles in one place.

Although the website may appear almost the same as it was before the re-launch, there are a number of new features that you can enjoy. For example:

FROM THE HOMEPAGE:
A new link has been added in two places on the homepage for ease and convenience:
1. In the top menu, between “styles” and “media”
2. In the “featured styles” section, just under the list of different heel heights

NEW SHOP PAGE:
An entirely new section has been created to make browsing and shopping easier. On the Shop Page, you can narrow down your search by making a selection from the left side menu, or by selecting a shoe in a certain category. Once you’ve selected the route you want to take, you can further simplify your search in a few ways.
1. You can use the “sort by” dropdown menu to browse by newest styles, price range and popularity.
2. In the left hand menu – you can search by color, size and width. No longer will you need to fuss around looking for YOUR size!

WISH LIST:
Want to show your friends a hot style? Or perhaps you are trying to send someone ideas on what to get you for your birthday…the new Wish List is perfect. Simply click “add to wishlist”. Once you completed your Wish List, you can share it with friends or send it to your husband or boyfriend as a subtle hint.

There are many other great new features that you’ll find when shopping on www.SofftShoe.com including free ground shipping, friendly and helpful customer service and the widest selection of Söfft product anywhere.

Don’t forget to sign-up to receive emails from Söfft as well. As an email club member, we will keep you in the loop about new product, special offers and fashion tips. Sign-up anytime at:
http://www.sofftshoe.com/registration.aspx

Glow & Behold Shoe Ball

Söfft Shoes is pleased to be a part of the Glow and Behold Enchanted Winter Ball for its second year running. It’s Hello Stiletto’s most anticipated event of the year, aka The Shoe Ball, co-hosted by handbag designer Genevieve Boston and shoe designer Kristina Kozak. It's a black tie evening of dancing, food, fashion, and footwear taking place Friday evening March 6, 2009 from 7:30pm-12am at The Ritz-Carlton, Boston Common.

Tickets are $100 per person and benefit the Accelerated Cure Project for Multiple Sclerosis. Purchase yours HERE.

Step out in style in your favorite evening gown and most fabulous footwear - the more outrageous, the better. Enjoy complimentary beer and wine from 7:30-8:30pm care of Yellow Tail and Harpoon Brewery, as well as passed hors d' oeuvres and Cabot Creamery cheeses all evening long.

Dance to live music by Joe Bargar and The Soul Providers from 8-10pm and DJ tunes spun by Sound Decision from 10pm-midnight.

Win fantastic prizes including a weekend stay at the Ritz, a $1500 dream closet from California Closets, a pair of Christian Louboutin's from Barneys, 2 pairs of Söfft Shoes and a pair of roundtrip tickets anywhere in the US on airTran by participating in the evening's "balloon pop." Check out all of our sponsors below.

At 10pm, participate in the biggest, baddest "Best Shoe Walk-Off" you've experienced yet on the Hello Stiletto pink carpet. We'll award one man and one woman grand prizes and the title of Best-in-Shoe, along with many other prizes for runner up contestants.

Presiding over the best shoe competition will be editors and stylists from The Boston Globe, The Boston Herald, Upscale Living Magazine, Stuff Magazine, and It's a Man's World Image Consulting, plus Provincetown's most outrageous Hat Sisters. Also joining us as Master of Ceremonies will be legendary Boston comedian, actor, and radio host Steve Sweeney!

Just when you think the evening couldn't get more fun, the event's after-party keeps you rockin' til the wee hours at Bina Osteria, located across the street from the Ritz at 581 Washington Street. Enjoy a special "Glow and Behold" homemade Limoncello drink with proceeds benefiting the Accelerated Cure Project.

The Ritz Carlton is located at 10 Avery Street, Boston, MA 02111. A map and directions can be found here. Valet parking is available for $27 per car and the facility is fully wheelchair accessible.

In like a lion...

Just when I thought Spring was around the corner, New England got blasted with yet another snow storm. They do say that March is in like a lion and out like a lamb, so I am thinking about all those beautiful spring styles that await the end of the month, the "Lamb" weather.

I am especially excited about the Petra style. It offers just the right amount of coverage to transition me from winter to spring!

Oh, one more thing to get me excited about Spring.... regular pedicures!

Warming Up on Winter Days

Despite all this buzz about Spring and warm-weather shoes here at Söfft, we’ve still got another couple of winter weeks to go, or so Punxsutawney Phil tells us. Judging by the chill in the air this morning, I’d say he was pretty accurate. So to help the rest of the season pass quickly, I suggest you roll up your sleeves and pre-heat your ovens– baking always warms you up on a cold day!

When I’m not busy working as a graphic designer for Söfft, you can probably find me making a flour-y mess in the kitchen, trying out a new cookie recipe or mixing a rich brownie batter. I love to bake, and fortunately I have a lot of great co-workers who have a sweet tooth as big as mine (and that’s saying something). Over the holiday season, I made biscotti, which was a huge hit. It’s a perfect mid-day snack, especially with a hot cup of coffee or tea. So while it’s still chilly, get out your sugar and spices - I think everyone could weather a few more weeks of winter with some homemade biscotti on their plate, don’t you?

Cranberry-Pistachio Biscotti
(from Gourmet)

1 1/3 cups (about 1/4 pound) dried cranberries
2 1/2 cups unbleached all-purpose flour
1 cup sugar
1/2 teaspoon baking soda
1/2 teaspoon double-acting baking powder
1/2 teaspoon salt
3 large eggs
1 teaspoon vanilla
1 cup shelled natural pistachio nuts
an egg wash made by beating together 1 large egg and 1 teaspoon water

In a bowl combine the cranberries with enough hot water to cover them and let them soak for 5 minutes. Drain the cranberries well and pat them dry with paper towels. In the bowl of an electric mixer fitted with the paddle attachment blend the flour, the sugar, the baking soda, the baking powder, and the salt until the mixture is combined well, add the eggs and the vanilla, beating until a dough is formed, and stir in the cranberries and the pistachios.

Turn the dough out onto a lightly floured surface, knead it several times, and halve it. Working on a large buttered and floured baking sheet, with floured hands form each piece of dough into a flattish log 13 inches long and 2 inches wide, arrange the logs at least 3 inches apart on the sheet, and brush them with the egg wash. Bake the logs in the middle of a preheated 325° F. oven for 30 minutes and let them cool on the baking sheet on a rack for 10 minutes. On a cutting board, cut the logs crosswise on the diagonal into 3/4-inch-thick slices, arrange the biscotti, cut sides down, on the baking sheet, and bake them in the 325° F. oven for 10 to 12 minutes on each side, or until they are pale golden. Transfer the biscotti to racks to cool and store them in airtight containers. Makes about 36 biscotti.

Söfft Spring 2009 Campaign

Introducing Söffts Spring 2009 Campaign! Söfft ventured to the beautiful Cabo, Mexico for our latest campaign. This was Söffts 2nd Photo Shoot in Cabo and 3rd Photo Shoot in Mexico (the first being in Cancun for the Spring 2006 Campaign). Söfft was also in Mexico for a 4th time this past January to shoot the upcoming Fall 2009 Campaign. We are still editing and retouching those photos so we won't be posting those for a little while longer, but I promise to post something soon.

We hope you enjoy the Spring Photos. We love how it came out. A special thanks to Hotel California in Todos Santos (adorable town just North of Cabo - lots of Cafes and Artists - a great surfer town). We shot one of our favorite pictures at the Bar in the Retaurant there - the Petra shoe photo. Also, thank you to the little corner taco stand for letting us take an impromptu shot of the Cally Shoe...and our young "photo assistant"...I have a feeling we may hear about him in the future as a world famous photographer. And of course, thank you to the people of Mexico! Always warm and hospitable.