Bristol Palin Wearing the Gabby in People Magazine

Okay, so I wasn't sure if this was something I should blog about or not. Afterall, politics are one of the biggest conversational "no-no's", right?

Then I decided, I'll post it but I'm not making any comments about it. I'm just sticking to the facts. Sarah Palin is the Republican V.P. Candidate. People Magazine ran a story about the Palin family -- and her 17 year old daughter (yes, the pregnant one) was wearing one of Söffts hottest fall styles - the Gabby.

My only point here is that (a) women of all ages love Söfft, (b) Söfft is comfortable - even 6 months pregnant comfortable (c) Bristol has a great sense of style ;)

I will say one thing. If Michele Obama were to wear Söfft, I would blog about that too.

UPDATE: Tim Gunn's Guide to Style Premier Date

As we mentioned in an earlier Blog entry...Söfft will be making a special appearance on the second season of Tim Gunn's Guide to Style on BravoTV. We are thrilled to be a part of this show and hope you will tune-in.

Söfft will appear on the 2nd episode of the season, scheduled for October 9th, 2008 @ 11/10C. Don't miss it!

The Premier of Tim Gunn's Guide to Style is scheduled for
THURSDAY, OCTOBER 2nd, 2008 @ 11/10C.

Samantha Harris Loves The Söfft Skyla!

We adore Samantha Harris on TV wherever she may pop-up. From co-hosting Dancing With The Stars or as a correspondent on E! News, Samantha Harris always looks polished, poised and glamorous. That is why we are thrilled to see Samantha wearing our shoes! She recently wore the Skyla, a t-strap pump from the Fall 2008 Collection, both on the red carpet and for work. On March 7th, Samantha looked red-hot in a strapless red dress paired with the Skyla. The very next day, Samantha sported the same pair of shoes with a casual gray colored frock during a taping of E! News. Thanks Samantha! We look forward to watching her try even more styles from Söfft.

Third Eye Blind And Pat Monahan of Train Rock it Out in Vegas

Last week in Las Vegas, HHBrown celebrated 125 years with a bang! HHBrown is known in the footwear industry for hosting some of the biggest and most exciting parties during the WSA Shoe Show....but this time the party was a little bigger and a little more exciting if I say so myself.

Pat Monahan of Train opened up the night with his band and wow'd the crowd from the first song to the very last. Everyone was on their feet dancing and singing along to all the songs that we know and love from Train. Pat proved to be charismatic, fun and of course - ultra talented. Sometimes you never know what to expect from a live performance but Pat was absolutely awesome!

Third Eye Blind followed playing an assortment of our 90's favorites and some new stuff from their upcoming album. I forgot how many of Third Eye Blinds songs I know and love. It was a blast from the past and was so much fun. The end of the party came too fast.

Thanks to Third Eye Blind and Pat Monahan for what I would call the best HHBrown celebration to date! Can't wait for the next one...

HHBrown Celebrates 125 YEARS with Third Eye Blind and Train!

Söffts parent company, HHBrown Shoe Company is proud to celebrate 125 years. To celebrate being a major part of the footwear industry since 1883, HHBrown is throwing a party during the WSA Shoe Show in Las Vegas, NV. The musical sensation THIRD EYE BLIND and the talented Pat Monahan of TRAIN will be performing. As always with any HHBrown party...there will be plenty of food and drink...photo opportunities and great company.

Where: The Bellini Ballroom at the Venetian

When: July 29th at 7:00 p.m.

Who: Third Eye Blind and Pat Monahan of Train

Why: 125 years is nothing to sneeze at!

Retailers, editors and partners of HHBrown are invited! Contact your representative to get your ticket! Space is limited!

Editors Pick: Söfft 3" Heel Boots & Retro-Inspired Pumps

It's hard to believe but it's time to start thinking about your Fall wardrobe. Since June, retailers all over have been bringing in Fall product and we've slowly been saying goodbye to racks of Spring and Summer clothing that have adorned our favorite stores since March. Being the fashionista you are, I'm sure your already thinking about what's going to be hot for Fall. Editors from top fashion magazines have been gushing over an assortment of Söfft styles and I thought I'd share their insight with you. From 3" boots to retro-inspired pumps, editors have been loving these.





#1 FARA BOOT:
A posh fashion boot energized by shimmering patent leathers and contrast French piping. Available in Pewter/Black combo or chocolate/black combo.










#2 VENESSA PUMP:
A unique T-strap characterized by retro styling with a contemporary flair.








#3 FLORA BOOT:
With accommodating ruffled goring, this classic tall boot will satisfy your every step.






Check out the Veronica, Fara and Flora and the entire Fall 2008 Collection at Sofftshoe.com and get a head start on your Fall shopping!

Malibu's Hottest (and Greenest) Fourth of July Beach Party Featuring Söfft!

LOS ANGELES, June 27, 2008 /PRNewswire via COMTEX/ - Söfft Shoe is participating in the hottest event in LA this weekend! Borden Entertainment and Distinctive Assets will team up with the Environmental Media Association (EMA) and LA.Direct Magazine to throw the coolest party in Malibu on the 4th of July! Entertainment industry elite will enjoy functional water from ACTIVATE Drinks, cocktails from Right Gin, exquisite wine from Bottlenotes, delectable catering from Stone Fire Pizza and sustainable furnishings from Naturescast(R: 68.39, -0.49, -0.71%). The event will be styled by J. Gatsby Events, whose clients include the GRAMMYs, Disney and the Hard Rock Hotel.

This eco-fabulous event will be "greened" with the help of Conscious Planet Media, including an eco-friendly red carpet from flor, odor eliminators from Pure Ayre, biodegradable bags from Biobag, soy candles from Soy Basics, hand sanitizer from Handefend, air sanitizers from Germ Guardian, biodegradable umbrellas from Brelli, energy-saving light bulbs from Aero-Tech Light Bulb Company, and recyclable plates/cups/utensils from Preserve. The carbon footprint of the party will be offset thanks to the generous support of Carbonfund.org. The N9NE Group at the Palms Hotel is providing a bevy of fun summer accessories including Playboy Club Frisbees, Ditch Friday hats and Perfecto Las Vegas beach towels. Plus, all of the talent in attendance will receive gifts from Söfft Shoe Company, SHIBUE couture and The Face Shop, among others!

"Our Malibu Beach Parties are all about the chic, fun and socially-conscious Southern California lifestyle," said Glenda Borden, celebrity party planner and president of Borden Entertainment.

The allure of this particular Malibu Beach House and its blend of social consciousness with traditional beach fun has already drawn the attention of Pink, Matthew McConaughey, Minnie Driver, Elisabeth Rohm, Plain White T's, Paris Hilton, Jeremy Piven and Adrian Grenier.

Official event photographs will be available at http://www.elevationphotos.com