A Shoe for Every Trend

Confession: Sometimes, shopping is a royal pain. Why is it that when I’m looking for something specific (like the perfect pair of black pants you never have to dry clean OR iron AND magically repels stains…) it somehow ceases to exist? Those spur-of-the-moment quick trips usually result in far too many impulse buys and I’m left with a lot of things to return and a lack of sensible things to wear. And when I flip through the pages of a magazine to find out what’s hot and what needs to be banished from my closet for being So Last Year, I’m immediately overwhelmed at the thought of shelling out my hard earned cash for things that certainly will be “out” in a few short seasons. I’ve taken a strong liking to grocery shopping recently. Let’s face it, the things I buy there are a sure bet and are never around long enough to be considered “out of style” (if things like broccoli and Cinnamon Toast Crunch were ever really “in” to begin with…).

But I’ve come up with a solution to the stresses of shopping. I’m sure everyone is being a bit more mindful of their spending these days and it pays to stretch a trend as far as it can go without stretching your wallet at the same time. So while pouring over the latest round of what’s hot and what’s not with my trusty companions Elle, Vogue, InStyle and Bazaar, I realized that there's an easy way to get the hottest looks with just one crucial key piece. I’ll give you a hint: it starts at your feet. That’s right, your shoes! In the next few weeks, I’ll show you how to take one pair of Söfft shoes and match it to all the new and stylish trends. Hopefully, this will alleviate some of your shopping woes as well; I know that I’m looking forward to moving beyond the frozen food aisle and into an actual clothing store.

This week’s spotlight is on the Solis in Dark Brown, a low-heeled Gladiator style. Check out how versatile this look can be!

Trend: Blue HueThis soothing color looks great with neutral brown accessories.
Dress, Converse; Earrings, Citrine by the Stones; Necklace, Rosena Sammi; Belt, Banana Republic; Bag, Dooney & Bourke

Trend: Spring FloralA polished take on a big look for the spring.
Top, Arden B; Pants, Charlotte Russe; Watch, MICHAEL Michael Kors; Earrings, "Chelsea" from Aphrodite; Bag, J. Crew.

Trend: Safari ChicLook wildly sophisticated for the office.
Dress, Shoshanna; Earrings, Marion Cage; Watch, MICHAEL Michael Kors; Sunglasses, Michele; Bag, MICHAEL Michael Kors

Trend: Soft ShortsShorts get a dressy treatment with gold accessories and a crisp white top.
Top, Barneys New York; Shorts, Forever 21; Earrings, Tiffany & Co.; Necklace, Kenneth Jay Lane; Sunglasses, Marc by Marc Jacobs; Bag, Steven by Steve Madden

Trend: Shimmering Metallic
Shine in silver for a night out.
Top, Forever 21; Pants, Elie Tahari; Earrings, Marion Cage; Bracelets, French Connection; Clutch, Aldo

Voila, one shoe for five hot spring trends. Check back soon for another great featured shoe from Söfft!

Boston *Hearts* Abby

I left the office early yesterday for an appointment, and just in time; after 4 solid days of rain here in the Northeast, the sun decided to grace us with its presence. I was waiting outside the building, enjoying the sunshine, when I saw a woman come out. I immediately noticed her bright red patent sandals and thought they looked super cute and eye catching. As she got closer, I thought I recognized them as a shoe similar to one of ours, and finally, when she was right in front of me, I caught a glimpse of the logo on the footbed…sure enough, Söfft! I was right, it was the Abby from Spring 2009 in that stunning Fire Red Patent. Score 1 for Söfft!

As I was walking home, I passed a girl and my eyes were drawn to her shimmering white sandals – the Abby had struck again, this time in crisp white. Two sightings in one day for the same shoe! I might need to get a pair so I won’t feel left out in my own neighborhood…

I’m partial to the yellow. How about you? Which Abby would you want to own?

Black Patent, Dark Brown Patent, Fire Red Patent, Osso White Patent, Latte Patent, Limon Yellow Patent

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CLICK HERE TO ENTER NOW

Editor’s Picks for Spring 2009: Bold Colors and Exotic Leathers

Spring has finally arrived! The days are longer, the temperature is rising and you can start (finally) packing away your bulky sweaters and suede boots. Of course, this also means it’s time to think about refreshing your shoe wardrobe with some of this Springs Must-Haves. Don’t fret – updating your shoe wardrobe doesn’t have to cost a lot and can easily be done by adding one or two new key trends.

To help you select shoes that are not only this Springs must-haves, but will also serve as a shoe for many occasions, we have narrowed down a few styles that editors have been loving from Söffts Spring 2009 line. Editors from from major publications know what’s hot and what’s going to be hot and they are the voice of the season when it comes to trend setting. Here is what these editors have loved most for the magazine - and their personal collection:

1. PETRA in Madreperla & Pewter:
Leave them wanting more as you show off just enough with this sexy, contemporary sling.

2. Cally in Pink or Beige Croco:
This distinctive croco ankle strap criss-crosses with modern style.

3. Riona in turquise watersnake:
Capture the essence of modern elegance with this striking gladiator thong.

4. Gallis in Latte:
Patent leather accents enhance the modern appeal of this sexy retro T-strap.

5. Fane in Purple: Bold straps and an oversized chrome buckle make this ravishing patent leather T-strap a must have.

What editors love most about Söfft is the same thing that you love – all the fashion without sacrificing comfort. One of our favorite articles was from the April issue of Ladies Home Journal where they featured both the Fane and the Riona in a Sexy But Sensible Shoe story. Check out the article here.

Want to see more from the Spring 2009 Collection? Click here to view the entire line.

Söfft Wins Consumer Awards

Everyone wants to get the best bang for their buck, especially these days. So a good consumer will research a product, looking for pros and cons before making a final decision. That is where Buzzillions.com comes in! Buzzillions.com is dedicated to putting an end to buyer's remorse through product reviews. With over 5 million reviews and counting, you can find reviews on practically anything, including Söfft Shoes!

Out of hundreds of Söfft product reviews, I am happy to say that our lowest ranking shoe has an average of 3.9 stars out of 5! I am also proud to announce that Söfft won or placed as a finalist in the Buzzillions.com Reviewers' Choice Awards for 2008. The awards are split into different categories, with regards to the personality of the consumer. *Note that these awards are NOT influenced by any sponsorship or payments. They are based solely on the product reviews of real consumers.

Category: Dress Shoes, Comfort-oriented Women
Söfft Calypso, WINNER












Category: Dress Shoes, Comfort-oriented Women
Söfft Callan, Finalist













Category: Dress Shoes, Overall for Women
Maren, Finalist













Category: Dress Shoes, Stylish Women
Söfft Calypso, WINNER













Category: Sandals, Overall for Women
Söfft Adara, Finalist












Söfft would like to thank all of our loyal customers who help spread the word about how comfortable and stylish Söfft shoes are!

Söfft & Hello Stiletto Share a Great Time in Chicago

Söfft & Hello Stiletto partner up yet again for a fun-filled evening in the Chicago suburb of Rosemont. The Capital Grill served as a perfect setting for April 9th festivites. The night was full of food, wine, a Söfft Runway Show featuring the hottest styles from the Spring 2009 line and, of course, the Best in Shoe Walk-Off. A handful of members from Hello Stiletto happily volunteered to model for the Söfft Runway Show and looked fabulous. Thank you ladies for your participation!

As is with every Hello Stiletto Party, a Best in Shoe Walk-off capped the night. Attending members are encouraged to strut their stuff on the Pink Carpet and show off their dazzling – and sometimes totally essentric (but fun) footwear. The winner, or Best in Shoe, received a free pair of Söfft Shoes. Söffts very own Field Marketing Representative, Raine, MC'd the evening and was onhand to answer questions about Söfft.

A special thank you to Melissa O'Shea and Sandra Aussem from Hello Stiletto who made the night possible and certainly know how to throw a fantastic party. To learn more about Hello Stiletto or to join the free social club, visit http:www.shoeclub.us. We highly recommend joining!

Check out pictures of the evening courtesy of Epic Image Studios.

Get Lucky With Cally

In the May Issue of Lucky Magazine you can find Söffts very own Cally in beige croco in the Street Style feature. For one month only while the issue lives on newsstands, we are offering the Cally at a speical price of $99 on www.sofftshoe.com (regular price is $104). In fact, all colors of Cally are discounted during this time so check out all of Cally's summer loving colors - magenta, ocean green, beige croco and, of course, black.




...and pick up the May issue of Lucky today!