Trend Report: CLOGS!

It seems to have happened overnight - the humble clog went from your guilty pleasure shoe to hogging the spotlight and strutting down the catwalk in high style. You heard right, clogs are back! Luckily, Söfft has had faith in the clog for a while now, and we've got plenty of cute and fashionable styles to satisfy this current trend. A super-cute shoe that brings you slip-on comfort and now, style? Somebody pinch me!

The Laurel

Classic clog styling pairs well with hot horizontal stripes
Dress, Old Navy; Jacket, Ann Taylor Loft; Belt, RALPH Ralph Lauren; Bag, Coldwater Creek; Earrings, Banana Republic

The Bronwyn

A sweet bohemian-chic look.
Dress, Trina Turk; Bangles, Top Shop; Earrings, Coldwater Creek; Bag, from Anthropologie; Sunglasses, Fendi

The Dory

Tunic + leggings + clogs = ultimate in stylish comfort!

Tunic, DAY Birger et Mikkelsen; Leggings, DKNYC; Earrings, Urban Posh; Bag, Botkier

Trend Report: Filia

Today I would like to talk about resort fashion. Mostly because I, myself, would like to be at a resort right now, but more importantly because it's the time of year when many people do visit resorts. A resort vacation is an escape from work and the ho-hum of everyday life, and your wardrobe for such a trip should do the same! It's a chance to play with color, new silhouettes and things you may not normally wear back home. So when you're packing your bags, be sure to include the white Filia sandal - the perfect resort slide with multi-color sparkling jewels and a small heel that's just right for the beach, a day of shopping and finally a romantic dinner in the evening. In fact, you may not even need another pair of shoes on your trip, which leaves more room in your suitcase for important things like SPF, sunglasses and souvenir shot glasses. Bon Voyage!

Resort by Day

Casual, comfortable and relaxed.

Top, Old Navy; Shorts, J. Crew; Scarf, Subtle Luxury; Necklace, Lee Angel; Bag, Melie Bianco; Sunglasses, Michael Kors

Resort by (Beach) Day
Have a stylish day by the pool or in the sand.
Cover-up, Diane von Furstenburg; Bathing suit, J. Crew; Bag, Speigel; Sunglasses, Andrea Jovine


Resort by Night

Carry color into the night with a pretty dress and handbag.
Dress, Calvin Klein; Bag, Santi; Bracelet and earrings, Melinda Maria

Spring 2010 Trend Report: Palermo

It's around mid-February every year that I start to set my eyes on the prize - spring, that is. It's the beacon of hope that gets me through the rest of the New England winter, knowing that in (hopefully) just 6 or so weeks I won't need mittens to drive to work, I can hang up the heavy winter jacket and I can maybe even slip my feet into a pair of open-toe shoes. That, my friends, is the true sign of spring. Maybe some of you are already experiencing some warmer days, or maybe you're lucky to live in a place where it never gets this cold, but I think we can all agree that spring is exciting not just for the weather, but for the FASHION! It's the season of color and flirty fabrics and lovely, lovely sandals. Söfft unveiled some utterly sexy and sultry looks for Spring 2010, including the Palermo - at first glance, this may look like a full-coverage heel but make no mistake about it, this shoe is h-o-t! The super-soft layered suede wraps around your foot, giving you that legs-for-days look that was all over the runway. And the flattering grey color is the perfect neutral to compliment spring's blush tones and bright color palette.

See how well the Palermo takes you from the office to a night out and through the weekend, then hurry up are orders yours today before they are gone...like winter should be!

At the Office
The Palermo's grey color is the perfect compliment to blush tones
Jacket, Arden B.; Top, 7 for all Mankind; Pants, Gap; Bag, Chloé; Necklace, Kara Ross; Chain ring, Topshop; Stone ring, Marie Helen de Taillac

On the Town
The shoe calls for bare legs and sexy draping
Dress, Preen; Jacket, Elizabeth & James; Earrings, Cathy Waterman; Bag, Mat & Nat; Ring, J. Crew


Weekend Wear

Shorts are making a strong statement in spring fashion - perfect for showcasing your shoes!
Shorts, Ports 1961; Top, Juicy Couture; Jacket, Elizabeth & James; Bag, Marc Jacobs; Necklace, Sequin; Sunglasses, Jimmy Choo

Söfft Storms Las Vegas

What happens in Vegas usually stays in Vegas, but the Söfft crew had such a good show that I'll break this rule and fill you in! The World Shoes and Accessories show at Mandalay Bay was a success, where Söfft rolled out the newest and hottest designs for Fall 2010.


Each day was filled with talk of shoes, shoes, shoes and each night everyone was full with food from some of the best restaurants in Sin City! WSA even had a special celeb visit from Scrubs star Donald Faison and his girlfriend, Cacee Cobb.


As for the Fall 2010 Collection, that's a secret that will have to stay in Vegas...for now. But in case you find yourself heading to the desert, don't gamble on an uncomfortable pair of shoes that could have you calling it an early night. How hot would these look for a night out?


Best of all, they'll be sure to carry you through whatever adventures you run into. Now those are the kind of secrets that might have to stay in Vegas... ; )

Söfft Goes to Italy!

It's already time to start gearing up for the new fall line and to get the campaign started, the Söfft team headed to Perugia, Italy for the Söfft Fall 2010 photoshoot! It didn't take long to get used to the friendly people, the beautiful scenerey, and of course, the food. And believe me, the cappuccinos made those early call times all the more bearable. Check out some of the highlights of the trip...

Beautiful Assisi, of St. Francis fame

Mmmm...

Downtown Perugia

Hey...those aren't Söfft shoes

Deb, Style Maven, and Mariolga, Beauty Queen

Attempting to strike my own pose

Söfft's photoshoot mastermind, Katie K!

Hard at work in the winding streets of Trevi

The Beauty Squad working their magic

Pepe, the Söfft Mascot

Wouldn't it be nice if this were the entrance to your house? ;)

I had the honorary seat next to the leg of proscuitto

Hurry up and pass the plate, Mari...

...the photographer is hungry!!

Team Dinner on the last night in Perugia!

Stay tuned for Fall 2010...

Happy Holidays from Söfft!

Holiday Trend: Steffi

Every girl needs a pair of black boots; they're the easiest way to keep you looking your most stylish even in the coldest days of winter.  From pants to skirts to dresses, a black knee-high boot will make any outfit sleek and chic.  This Holiday season, the Steffi takes the basic black boot to new style heights in super sexy suede and wrapped in a hot over-sized buckle.  While it may be cold outside, the Steffi is anything but!

Friends and Family

Take a holiday stroll and maybe even sing a few carols in gold-flecked plaid and cozy white and red outerwear.

Sweater, 3.1 Phillip Lim; Jeans, True Religion; Coat, Via Spiga; Scarf, Eddie Bauer; Earrings, Juicy Couture; Gloves, Anthropologie

Office Holiday Party

Jewel-toned violet accessories (and eyes!) bring a fresh new look to gold holiday glamour.

Top and skirt, Milly; Tights, Juicy Couture; Earrings, Charlotte Russe; Bag, Lulu Townsend; Eyeshadow, NARS

Holiday in the City

Catch a holiday show in style!

Dress, Ann Taylor Loft; Coat, Greybar; Bag, Prada; Necklace, Oscar de la Renta; Ring, Banana Republic; Nail Polish, NARS