Sardinia!

Ciao, Söfft friends! We're back from a sun-filled week in beautiful Sardinia for our Spring 2011 photoshoot. Delicious seafood, warm weather and plenty of gelato was enjoyed by all. In fact, maybe a little too much gelato but what can I say, it's the only way to beat the heat! Check out some of the pics of the trip...











I hope these pics got you a little excited for the next season! While the styles won't be available for a little while, check out our Fall 2010 collection in the mean time and stay tuned here - Fall Fashion Tips starts TOMORROW!!!

Trend Report: Noral

Last night, a friend and I watched the movie "An Education" starring the lovely Carrey Mulligan as Jenny. The film was set in London in the 60's, and we both immediately in love with the whole look - the scenery, the music, the retro clothes. Young Jenny went from pretty school girl to impossibly chic virtually overnight, and I kept wondering what it was that was pulling her look together so effortlessly. Naturally, all I had to do was turn to her feet: at the base of every one of her sleek and polished outfits was a pair of slingbacks! The Noral are the perfect summer slingback, with their light natural heels and crossed leather straps revealing a sexy peep-toe.

Give spring/summer's super hot prints trend a touch of classic glamour with a patent slingback!

At the OfficeA feminine printed skirt is perfect for work in the summer.
Skirt, Edem; Blouse, Derek Lam; Jacket, Theory; Necklace, Kenneth Jay Lane; Bag, Kooba ; Watch,Sartego

On the TownAnimal prints are daring for evening; pair with sexy gold and bronze eyes.
Dress, Roberto Cavalli; Bag, Aldo; Bracelet, ABS by Allen Schwartz; Earrings, Nina Bukvic; Eyeshadow, YSL

Weekend Wear
A splash of tribal-chic for weekend fun!
Shorts, Chloé; Top & Jakcet, Stella McCartney; Bag, Cynthia Vincent; Sunglasses, Karen Walker; Bracelet, Juicy Couture

Trend Report: Biata

Spring fashion is full of trendsetting and fun looks this season, from acrylic jewels to flowery prints to neon yellow, well, just about anything. But the one spring trend that is the most flattering, the most universal, and the most timeless (i.e. full of value!) is the neutral color palette. These soft pastel tones look fantastic on absolutely everyone, and they're so chic and refined that no matter what the occasion you're dressing for, you'll be anything but boring! This season, the Biata in Ivory is the perfect shoe to carry you through a spring full of pretty neutrals, with it's Grecian-inpired gladiator design, creamy color and earthy-tan heel. Who needs acid yellow to stand out when you can knock 'em dead in these looks?

At the Office

Introduce a little bit of military-chic in an army green dress
Dress & Bag, Chloé; Coat and Watch, Michael Kors; Earrings, Roberta Chiarella


On the Town
Sleek and chic for an evening out
Dress, Hervé Léger; Clutch, Lanvin; Earrings, ABS Allen Schwartz


Weekend Wear
Casual cargos are the perfect compliment to neutral & feminine blush tones - don't forget to roll up the cuffs!
Top & Pants, J. Crew; Cardigan, Top Shop; Belt, Ann Taylor; Bag, Nine West; Necklace, Kenneth Jay Lane; Sunglasses, Marc by Marc Jacobs

Trend Report: CLOGS!

It seems to have happened overnight - the humble clog went from your guilty pleasure shoe to hogging the spotlight and strutting down the catwalk in high style. You heard right, clogs are back! Luckily, Söfft has had faith in the clog for a while now, and we've got plenty of cute and fashionable styles to satisfy this current trend. A super-cute shoe that brings you slip-on comfort and now, style? Somebody pinch me!

The Laurel

Classic clog styling pairs well with hot horizontal stripes
Dress, Old Navy; Jacket, Ann Taylor Loft; Belt, RALPH Ralph Lauren; Bag, Coldwater Creek; Earrings, Banana Republic

The Bronwyn

A sweet bohemian-chic look.
Dress, Trina Turk; Bangles, Top Shop; Earrings, Coldwater Creek; Bag, from Anthropologie; Sunglasses, Fendi

The Dory

Tunic + leggings + clogs = ultimate in stylish comfort!

Tunic, DAY Birger et Mikkelsen; Leggings, DKNYC; Earrings, Urban Posh; Bag, Botkier

Trend Report: Filia

Today I would like to talk about resort fashion. Mostly because I, myself, would like to be at a resort right now, but more importantly because it's the time of year when many people do visit resorts. A resort vacation is an escape from work and the ho-hum of everyday life, and your wardrobe for such a trip should do the same! It's a chance to play with color, new silhouettes and things you may not normally wear back home. So when you're packing your bags, be sure to include the white Filia sandal - the perfect resort slide with multi-color sparkling jewels and a small heel that's just right for the beach, a day of shopping and finally a romantic dinner in the evening. In fact, you may not even need another pair of shoes on your trip, which leaves more room in your suitcase for important things like SPF, sunglasses and souvenir shot glasses. Bon Voyage!

Resort by Day

Casual, comfortable and relaxed.

Top, Old Navy; Shorts, J. Crew; Scarf, Subtle Luxury; Necklace, Lee Angel; Bag, Melie Bianco; Sunglasses, Michael Kors

Resort by (Beach) Day
Have a stylish day by the pool or in the sand.
Cover-up, Diane von Furstenburg; Bathing suit, J. Crew; Bag, Speigel; Sunglasses, Andrea Jovine


Resort by Night

Carry color into the night with a pretty dress and handbag.
Dress, Calvin Klein; Bag, Santi; Bracelet and earrings, Melinda Maria

Holiday Trend: Fleur

The best part about gift-giving (and receiving) isn't what's in the box - it's the anticipation of what's under all that wrapping. And what fun is a wrapped present without a festive bow on top? This season, Söfft introduces the Fleur, a stunning patent pump that comes all wrapped up in a feminine, oversize suede bow. And since it's one of our Editor's Picks for the fall, you know you'll be the most chic at any party! Let the Fleur bring you the gift of style this season for all your holiday events!

Friends and Family

Bring a little glamour to the party with a sequined dress and the season's best lip color - red!
Dress, Stella McCartney; Tights, Hue; Bag, Tory Burch; Necklace, Old Navy; Earrings, Top Shop; Ring, Alex and Ani; Lipstick, YSL

Office Holiday Party

Stay classic in a streamlined shape and layer on sparkling accessories, including a shimmering gold eye shadow.
Dress, BB Dakota; Blazer, Forever 21; Earrings, Swarovski; Watch, Bebe; Bag, Eric Javits; Eye shadow, Clarins

Holiday in the City

Pull out the seasonal red for a night on the town, paired with winter white and silver sparkles!
Dress, Forever 21; Coat, French Connection; Bag, Banana Republic; Headband, White House Black Market; Earrings, R. J. Graziano; Ring, Juicy Couture

Holiday Trend: Olina

The holidays seem to sneak up on us every year, don't they? The time between that last beach day of the summer and when the first department store holiday tree goes up seems to grow shorter and shorter every year. But now that the leaves have fallen, there's no denying it: the most wonderful time of the year is upon us - the time for good fun, good cheer and great parties!

No matter if you're hosting the family dinner or you've been invited to an elegant soirée, Söfft has all the fabulous holiday looks you'll need to keep you comfortable and effortlessly stylish. This season, instead of opting for the traditional holiday red, why not make a splash in something a little more unexpected? Show off sleek winter style in shimmering patent navy blue! The Olina is a classic slingback, making it easily transition from casual to dressy, and the sparkling sapphire hue gives some glamour to icy winter nights. Paired with silvery whites and pops of color, you'll look sleek, chic and perfectly dressed for a winter evening!

Friends and Family
Stay cozy and stylish in a sweater dress for a holiday with friends and family.
Dress, Galliano; Coat, Marc Jacobs; Metallic tights, Forever 21; Bag, Hype; Earrings, Top Shop; Ring, Forever 21


Office Holiday Party
Stay classic for a work party with a pencil skirt and go glam with festive gold accents.
Top, Donna Karan; Skirt, Marciano; Earrings, Vivre; Bracelet, J. Crew; Bag, Santi; Ring, Kate Spade



Holiday in the CityIf you've got evening plans, go for a luxe look with white (faux!) fur, sparkle and bold accessories!
Top, Alice & Olivia; Pants, Armani Collezioni; Wrap, Mossimo; Earrings, Dillard's Collection; Bracelet, Forever21; Bag, Lulu Townsend

Trend Report: Petra

When you think of the word "neutral", what comes to mind? Maybe things like blue jeans, Switzerland, and the way I feel about the Twilight phenomenon. But I bet most of you think black, brown and navy - the three dark hues that your mother told you go with absolutely everything. Well what about gold? If your favorite gold necklace works with whatever color top you wear, then so will a pair of gold shoes or a gold handbag. It's light, it's fun, it's sexy and best of all, it really does go with everything - just like our Petra shoe. The soft, shimmering gold leather is the star here, sitting pretty atop a unique wedge. So before you reach for another black sandal, or shy away from a metallic shoe for fear you'll never find a chance to wear it, take a look at how one bold, gold shoe can make any outfit shine.

Trend: Blue HueThis flirty blue dress with sultry gold accents is the perfect look for that cocktail party.
Dress, Tracy Reese; Bag, Genevieve Jones; Earrings, Blu Bijoux; Ring, JLRicci


Trend: Spring FloralA feminine look for the office.
Top, Charlotte Russe; Skirt, Elizabeth & James; Bag, Coach; Earrings, Kenneth Cole; Ring, Forever 21


Trend: Safari ChicThe gold shoe blends effotlessly with muted Safari tones.
Top, Tanjay; Skirt, Milly; Bracelet, Nine West; Earrings, Just Cavalli by Roberto Cavalli; Bag, Dooney & Bourke


Trend: Soft ShortsSoft gold lets you pump some color into a casual summer day!
Sweater, J. Crew; Shorts, Lily Pulitzer; Belt, Beltworks; Scarf, Ken Scott; Wallet, Tory Burch; Sunglasses, Gucci


Trend: Shimmering Metallic
Gold takes center stage with black and white accents.
Tunic, Michael Kors; Shorts, Nina Ricci; Bag, Versace; Sunglasses, Kate Space; Earrings, Forever 21; Bracelet, CC Skye

Trend Report: Nolla

We've had a lot of rain here in the Northeast over the past few weeks. I mean, a lot. When you wake up in the morning to a steady drizzle on the 7th consecutive day, your spirits inevitably dive into a free fall and you find yourself contemplating how much you would be willing to give up to move to Bali. It gets bad when you start to forget what a blue sky looks like. But just yesterday, we were all reminded of the season we're supposed to be experiencing right now, when the clouds broke for the first time and I couldn't believe it, a ray of sunshine actually shot down from the sky. I was so shocked that I was temporarily blinded in my car and when I reached for my sunglasses realized I'd left them at home because I getting used to driving at noon with my headlights on. Well, not anymore! And just in time, too, because I've put together some outfits that absolutely epitomize summer. The Nolla wedge is truly a closet staple, something that's simple and comfortable but with a certain flair that allows you to dress it up or keep it casual. And I picked the hottest color, a patent leather red, to show you that even a bold shoe can look great with many different looks! Now that we've bid farewell to the stormy weather, you can be sure I'll be wearing my summer wedges in celebration all weekend long.

Trend: Blue HueRed pops against cool blue for a fresh, nautical look.
Dress, Mink Pink; Hat, Puma; Bracelet, Aldo; Bag, L.L.Bean; Earrings, Juicy Couture


Trend: Spring Floral
A romantic daytime summer look.
Dress, Teeze Me; Sunglasses, Jessica Simpson; Clutch, Kate Spade; Earrings, Forever 21


Trend: Safari Chic
Sophistication for the office in the summer heat.
Dress, Burberry; Bag, Elaine Turner;Sunglasses & Earrings, Banana Republic; Bracelet, Kate Spade


Trend: Soft ShortsStay stylish in city shorts for summertime day trips.
Shorts, Narciso Rodriguez; Top, French Connection; Bag, Juicy Couture; Sunglasses, Burberry; Watch, Michele; Earrings, Charles Garnier


Trend: Shimmering Metallics
A metallic bag plays off the glossy patent sandal so you can paint the town...well, you know!
Top, T Bags; Cropped pants, D&G; Bag, A|X Armani Exchange; Earrings, Martin + Osa

Trend Report: Riona

Phew. It's been a long week for everyone here at Söfft. We just got back from New York for the Spring 2010 FFANY trade show where we spent a lot of time setting up, running around, stressing out, showing off the shoes, and then breaking it all down. But in our downtime, we got to check out the crowded streets of Manhattan where, I'm proud to announce, gladiator sandals were on almost every woman's feet, from the casual shoppers to the working woman to the girl out for a night on the town. Lucky for me, I brought my Rionas in the Off White python print. I got so many compliments from strangers from the airport all the way to dinner. In fact, I had a hard time wearing any of my other shoes, and trust me, I brought enough for a new pair-a-day. By the end of the week, I had matched every outfit I packed with my Riona sandals. And to top it all off, they're functional: I even helped the guys load up the truck in them. Not that I recommend everyone do that in these shoes. But I speak from experience when I say that you'll be able to walk for miles and pull off the biggest fashion shoe trend of the summer at the same time. And don't be afraid of that sexy python print - see how well this shoe pairs with a variety of hot summer outfits!

Trend: Blue Hue

Riona becomes a great neutral for summer's blue looks.

Dress, J. Crew; Bracelets, French Connection; Earrings, Marciano; Bag, Chocolat Blu

Trend: Spring Floral

Re-interpret floral with a feminine paisley pattern in an eye-catching hue.
Dress, Charlotte Russe; Earrings, Forever 21; Charm bracelets, Express; Bag, Miu Miu



Trend: Safari ChicPlay off Riona's natural appeal with animal-inspired accessories and a neutral palette.
Tank, James Perse L.A.; Shorts and belt, Max Mara; Sweater, J. Crew; Necklace, Fiona Paxton; Clutch, Hobo International; Cuff, Alkemie


Trend: Shimmering Metallic Shining silver accessories, a snakeskin belt and a hot red dress amp up the glamour of this Gladiator sandal.
Dress, Alexander Wang; Belt, Ann Taylor; Earrings and cuff, Express; Clutch, Aleya


Trend: Soft ShortsRiona is perfect in this casual summertime look.
Shorts, Juicy Couture; Tank, Charlotte Russe; Necklace, Anthropologie; Ring, Blu Bijou; Bag, Bottega Venetta; Sunglasses, Anthropologie

*UPDATE: Looks like Riona caught some attention this weekend because we're sold out at Sofftshoe.com! But you can still grab a pair from any of our other retailers like Zappos.com & Shoe-store.net!

Fashionable Flash - ARIZONA

We're lucky to live in one of the most diverse countries on the globe, where the food, geography, customs and traditions vary almost state to state. Fashion is also a major element of diversity in the U.S., and it's always fun to see who's wearing what, and where (how's that for alliteration?).

This week, our Fashionable Flash comes in from ARIZONA. Looks like the rainbow of desert colors in the Southwest are having quite an effect on Southwestern fashion. This week, Arizona reports that bright colors are huge for spring. The Faye in Salmon, the Fiji in Multi and the Riona in Turk are flying off the shelves. All this good news coming in from the desert, well, that’s just hot.

A Shoe for Every Trend

Confession: Sometimes, shopping is a royal pain. Why is it that when I’m looking for something specific (like the perfect pair of black pants you never have to dry clean OR iron AND magically repels stains…) it somehow ceases to exist? Those spur-of-the-moment quick trips usually result in far too many impulse buys and I’m left with a lot of things to return and a lack of sensible things to wear. And when I flip through the pages of a magazine to find out what’s hot and what needs to be banished from my closet for being So Last Year, I’m immediately overwhelmed at the thought of shelling out my hard earned cash for things that certainly will be “out” in a few short seasons. I’ve taken a strong liking to grocery shopping recently. Let’s face it, the things I buy there are a sure bet and are never around long enough to be considered “out of style” (if things like broccoli and Cinnamon Toast Crunch were ever really “in” to begin with…).

But I’ve come up with a solution to the stresses of shopping. I’m sure everyone is being a bit more mindful of their spending these days and it pays to stretch a trend as far as it can go without stretching your wallet at the same time. So while pouring over the latest round of what’s hot and what’s not with my trusty companions Elle, Vogue, InStyle and Bazaar, I realized that there's an easy way to get the hottest looks with just one crucial key piece. I’ll give you a hint: it starts at your feet. That’s right, your shoes! In the next few weeks, I’ll show you how to take one pair of Söfft shoes and match it to all the new and stylish trends. Hopefully, this will alleviate some of your shopping woes as well; I know that I’m looking forward to moving beyond the frozen food aisle and into an actual clothing store.

This week’s spotlight is on the Solis in Dark Brown, a low-heeled Gladiator style. Check out how versatile this look can be!

Trend: Blue HueThis soothing color looks great with neutral brown accessories.
Dress, Converse; Earrings, Citrine by the Stones; Necklace, Rosena Sammi; Belt, Banana Republic; Bag, Dooney & Bourke

Trend: Spring FloralA polished take on a big look for the spring.
Top, Arden B; Pants, Charlotte Russe; Watch, MICHAEL Michael Kors; Earrings, "Chelsea" from Aphrodite; Bag, J. Crew.

Trend: Safari ChicLook wildly sophisticated for the office.
Dress, Shoshanna; Earrings, Marion Cage; Watch, MICHAEL Michael Kors; Sunglasses, Michele; Bag, MICHAEL Michael Kors

Trend: Soft ShortsShorts get a dressy treatment with gold accessories and a crisp white top.
Top, Barneys New York; Shorts, Forever 21; Earrings, Tiffany & Co.; Necklace, Kenneth Jay Lane; Sunglasses, Marc by Marc Jacobs; Bag, Steven by Steve Madden

Trend: Shimmering Metallic
Shine in silver for a night out.
Top, Forever 21; Pants, Elie Tahari; Earrings, Marion Cage; Bracelets, French Connection; Clutch, Aldo

Voila, one shoe for five hot spring trends. Check back soon for another great featured shoe from Söfft!