Sardinia!

Ciao, Söfft friends! We're back from a sun-filled week in beautiful Sardinia for our Spring 2011 photoshoot. Delicious seafood, warm weather and plenty of gelato was enjoyed by all. In fact, maybe a little too much gelato but what can I say, it's the only way to beat the heat! Check out some of the pics of the trip...











I hope these pics got you a little excited for the next season! While the styles won't be available for a little while, check out our Fall 2010 collection in the mean time and stay tuned here - Fall Fashion Tips starts TOMORROW!!!

Söfft Goes to Italy!

It's already time to start gearing up for the new fall line and to get the campaign started, the Söfft team headed to Perugia, Italy for the Söfft Fall 2010 photoshoot! It didn't take long to get used to the friendly people, the beautiful scenerey, and of course, the food. And believe me, the cappuccinos made those early call times all the more bearable. Check out some of the highlights of the trip...

Beautiful Assisi, of St. Francis fame

Mmmm...

Downtown Perugia

Hey...those aren't Söfft shoes

Deb, Style Maven, and Mariolga, Beauty Queen

Attempting to strike my own pose

Söfft's photoshoot mastermind, Katie K!

Hard at work in the winding streets of Trevi

The Beauty Squad working their magic

Pepe, the Söfft Mascot

Wouldn't it be nice if this were the entrance to your house? ;)

I had the honorary seat next to the leg of proscuitto

Hurry up and pass the plate, Mari...

...the photographer is hungry!!

Team Dinner on the last night in Perugia!

Stay tuned for Fall 2010...