Gearing up for Fall

It’s August already, which means we’re in the dog days of summer and it can be hard to beat the heat. It’s when most people take off on a summer vacation, which would explain traffic easing up a bit, but it also means the city streets become a ghost town. It’s also a little bittersweet since it’s the last stretch of summer, before school begins again, normal schedules resume and before the chill comes back into the air. But here at Söfft, we’re already one step ahead of the game. While everyone else is enjoying the remainder of these summer days, we’re bypassing August in favor of daydreaming about fall (I think the frigid air conditioning really helps). Fall fashion is my favorite – I love the heavier textures, the darker colors and all the layering. I feel the same way about breaking out the knee-high boots that a lot of people feel about putting on flip flops for the first time in warmer weather. Last week, we launched our Fall 2009 Collection, and now I’ve got some fresh ideas for how to wear our hottest shoes. This season, we’ll take a look at how a shoe can carry you through your week, from the office to a night out to more casual looks for any occasion. These Söfft styles can be so versatile, you’ll be amazed at the many different ways you can wear them!

Up first, the Gazelle in a sultry crimson suede. This shoe is a real eye-catcher, with it’s oversized straps that hug the foot and shiny patent piping along every edge. It begs to be shown off with skirts and dresses, but even pairs well with elongating pants thanks to its subtly sexy peep toe. This is the quintessential transition shoe to get you ready for the cooler weather on the way!

At the Office

The Gazelle is a great transition shoe to start getting back into your fall work wear. Show off these sultry shoes with a skirt and bold complementary jewelry.
Blouse, Lord & Taylor; Skirt, Vince; Bag, Tods; Earrings, Swarovski; Necklace, White House|Black Market

On the Town

Pair the chunky Gazelle with a flirty cocktail dress for instant night-time style.
Dress, Oscar de la Renta; Blazer, Theory; Earrings, Ice.com; Ring, Kara Ross; Clutch, G by Guess

Weekend Wear

A sexy, casual ensemble for the perfect dinner and a movie date.
Jeans, Arden B; Top, Helmut Lang; Blazer, Theory; Bag, Coach; Earrings, Andrea Barna; Ring, Kenneth Jay Lane

Trend Report: Nolla

We've had a lot of rain here in the Northeast over the past few weeks. I mean, a lot. When you wake up in the morning to a steady drizzle on the 7th consecutive day, your spirits inevitably dive into a free fall and you find yourself contemplating how much you would be willing to give up to move to Bali. It gets bad when you start to forget what a blue sky looks like. But just yesterday, we were all reminded of the season we're supposed to be experiencing right now, when the clouds broke for the first time and I couldn't believe it, a ray of sunshine actually shot down from the sky. I was so shocked that I was temporarily blinded in my car and when I reached for my sunglasses realized I'd left them at home because I getting used to driving at noon with my headlights on. Well, not anymore! And just in time, too, because I've put together some outfits that absolutely epitomize summer. The Nolla wedge is truly a closet staple, something that's simple and comfortable but with a certain flair that allows you to dress it up or keep it casual. And I picked the hottest color, a patent leather red, to show you that even a bold shoe can look great with many different looks! Now that we've bid farewell to the stormy weather, you can be sure I'll be wearing my summer wedges in celebration all weekend long.

Trend: Blue HueRed pops against cool blue for a fresh, nautical look.
Dress, Mink Pink; Hat, Puma; Bracelet, Aldo; Bag, L.L.Bean; Earrings, Juicy Couture


Trend: Spring Floral
A romantic daytime summer look.
Dress, Teeze Me; Sunglasses, Jessica Simpson; Clutch, Kate Spade; Earrings, Forever 21


Trend: Safari Chic
Sophistication for the office in the summer heat.
Dress, Burberry; Bag, Elaine Turner;Sunglasses & Earrings, Banana Republic; Bracelet, Kate Spade


Trend: Soft ShortsStay stylish in city shorts for summertime day trips.
Shorts, Narciso Rodriguez; Top, French Connection; Bag, Juicy Couture; Sunglasses, Burberry; Watch, Michele; Earrings, Charles Garnier


Trend: Shimmering Metallics
A metallic bag plays off the glossy patent sandal so you can paint the town...well, you know!
Top, T Bags; Cropped pants, D&G; Bag, A|X Armani Exchange; Earrings, Martin + Osa

Step Out of the Cold Weather Blues With a Little Red!

It's November. The clocks have been turned back. The mums have met their first frost of the season and it's only going to get colder.

Ugh.

Cheer-up! There are plenty of reasons to smile your way through those cold days. One of this seasons hottest trends is color...lots of it! Red is one of the most popular and is often found in a full spectrum of choices from ruby red patent leathers to dramatic suede aubergine. Once you put on a pair of fabulously fun and brilliantly bold red shoes, you'll stop singing blues and start singing carols!

Think you can't pull-off red shoes? Don't be ridiculous! They are perfect for the office, holiday parties and let's not forget we're talking about Söfft shoes - go shopping in them! With cushioned foot beds and a full range of widths to fit even the most challenging feet, you'll never want to take them off.

Style Shown: Gabriela