Gearing up for Fall

It’s August already, which means we’re in the dog days of summer and it can be hard to beat the heat. It’s when most people take off on a summer vacation, which would explain traffic easing up a bit, but it also means the city streets become a ghost town. It’s also a little bittersweet since it’s the last stretch of summer, before school begins again, normal schedules resume and before the chill comes back into the air. But here at Söfft, we’re already one step ahead of the game. While everyone else is enjoying the remainder of these summer days, we’re bypassing August in favor of daydreaming about fall (I think the frigid air conditioning really helps). Fall fashion is my favorite – I love the heavier textures, the darker colors and all the layering. I feel the same way about breaking out the knee-high boots that a lot of people feel about putting on flip flops for the first time in warmer weather. Last week, we launched our Fall 2009 Collection, and now I’ve got some fresh ideas for how to wear our hottest shoes. This season, we’ll take a look at how a shoe can carry you through your week, from the office to a night out to more casual looks for any occasion. These Söfft styles can be so versatile, you’ll be amazed at the many different ways you can wear them!

Up first, the Gazelle in a sultry crimson suede. This shoe is a real eye-catcher, with it’s oversized straps that hug the foot and shiny patent piping along every edge. It begs to be shown off with skirts and dresses, but even pairs well with elongating pants thanks to its subtly sexy peep toe. This is the quintessential transition shoe to get you ready for the cooler weather on the way!

At the Office

The Gazelle is a great transition shoe to start getting back into your fall work wear. Show off these sultry shoes with a skirt and bold complementary jewelry.
Blouse, Lord & Taylor; Skirt, Vince; Bag, Tods; Earrings, Swarovski; Necklace, White House|Black Market

On the Town

Pair the chunky Gazelle with a flirty cocktail dress for instant night-time style.
Dress, Oscar de la Renta; Blazer, Theory; Earrings, Ice.com; Ring, Kara Ross; Clutch, G by Guess

Weekend Wear

A sexy, casual ensemble for the perfect dinner and a movie date.
Jeans, Arden B; Top, Helmut Lang; Blazer, Theory; Bag, Coach; Earrings, Andrea Barna; Ring, Kenneth Jay Lane

FFANY- Fall 2009 Preview!

This past week Söfft was in the Big Apple for the Fashion Footwear Association of New York, or FFANY show. This is my favorite trade show because for the first time we are showing the Fall 2009 line! That's right, we work almost a full year ahead!

Fall 2009 is the most exciting line Söfft Shoe has seen yet! Our product team has brought the hottest trends in footwear and fashion to our new styles. Get ready for sophisticated colors, oversized details and hardware, sleek silhouettes, and luxurious, unique leathers. (I have personally already picked out which styles will be taking over my closet next year!)

As a member of the marketing team, I must say, our product team makes my job easy! The shoes are so beautiful and so comfortable, who wouldn’t want a pair of Söfft shoes on their feet, with a few extra pairs in their closet?

Now for the sad reality... We each have to wait until next Fall to get our feet into these gorgeous shoes! But wait, don’t lose hope yet! There are still some great Fall styles from Söfft in stores, and coming in with the warm weather, Spring 2009!