FFANY- Fall 2009 Preview!

This past week Söfft was in the Big Apple for the Fashion Footwear Association of New York, or FFANY show. This is my favorite trade show because for the first time we are showing the Fall 2009 line! That's right, we work almost a full year ahead!

Fall 2009 is the most exciting line Söfft Shoe has seen yet! Our product team has brought the hottest trends in footwear and fashion to our new styles. Get ready for sophisticated colors, oversized details and hardware, sleek silhouettes, and luxurious, unique leathers. (I have personally already picked out which styles will be taking over my closet next year!)

As a member of the marketing team, I must say, our product team makes my job easy! The shoes are so beautiful and so comfortable, who wouldn’t want a pair of Söfft shoes on their feet, with a few extra pairs in their closet?

Now for the sad reality... We each have to wait until next Fall to get our feet into these gorgeous shoes! But wait, don’t lose hope yet! There are still some great Fall styles from Söfft in stores, and coming in with the warm weather, Spring 2009!

Calling All Editors, Stylists & Fashion Mavens!

Söfft will be presenting its’ Fall 2008 footwear collection during FFANY week:

December 4th - 6th
Loft Eleven, 6th Floor
336 West 37th Street
New York City

In true Söfft form, the collection is blooming with styles from boots to heels in artful designs and luxurious details. Come experience the world of Söfft, a place where notably fashionable designs meet state-of-the-art comfort.

HHBrown (Söffts parent company) will also be hosting their semi-annual FFANY cocktail party on December 5th, right after show hours on the 15th Floor of Loft Eleven. HHBrown always throws a party to remember and this years theme is no exception. Stop by for "Santa's Sushi & Shots" and get in the holiday spirit!

Contact Katie Cohen to make an appointment
or R.S.V.P. to the party:
phone 978-933-4768 or email cohenk@hhbrown.com