Trend Report: Fiore

Let's face it, packing for a trip is hard. If you're like me, you try to prepare outfits based on your destination and how long you'll be there, but the inevitable extra three, four, or twenty-something pieces always find their way into your bag and before you know it, you're sitting on it just to zipper it closed, never mind breaking your back trying to lift it. Luckily, there are a few tricks to packing just right for a getaway - the most valuable one? Pack lightweight, dark colored, go-with-everything clothing. You'll be amazed at how many outfits you can pull together with the right accessories and just one or two key pieces of clothing. Take a cue from these summer vacation looks, using just one cotton dress and the chic Fiore sandal in gold!

--The Söfft team is heading to Sardinia, Italy for the Spring 2011 photoshoot - you can bet we'll be wearing our Fiores while we're enjoying the beautiful scenery...and the delicious food! See you in a week!--

Sightseeing
Keep your hands free for great photo-ops with a crossbody bag!
Dress, Splendid; Bag, Nine West; Camer, Nikon; Hat, Le Cerise sur le Chapeau; Sunglasses, Ray Ban.


Evening Dinner
Some colorful jewelry and a waist-cinching belt give you some evening glamour.
Dress, Splendid; Belt & Bracelets, Lauren by Ralph Lauren; Earrings, Carolee; Scarf; Otrera


Pool/Beach
Perfect for a day spent by the water!
Dress, Splendid; Bathing suit, Undrest; Bag, Kate Spade; Hat, Arden B; Sunglasses, Natori

Trend Report: Ryder

While we may think of gladiator sandals as the hot new trend that's transforming our casual wear into sleek and chic ensembles, the truth is that they've been around since, well...the gladiators. The Romans were definitely beyond their time when it came to things like engineering, agriculture, and fashion. Their discoveries and accomplishments mean we don't have to re-invent the wheel - all we need to do is make it modern. This season, black and white ruled the runways, so grab the Ryder, throw on some crisp black and white pieces because when in Rome... do as the Gods of Style do.

At the OfficeA classic look for daytime.
Dress, Jason Wu; Cardigan, Miu Miu; Necklace, Marni; Bag, Chloé


On the TownPerfect for an evening on your feet!
Dress, Alice + Olivia; Earrings, Jamie Wolf; Bracelet, Kenneth Jay Lane; Bag, Ecote


Weekend WearA great sight-seeing outfit, fit for Rome!
Shorts, McQ; Top, See by Chloé; Scarf, Prova; Earrings, Halleh; Bag, Mulberry

Trend Report: Noral

Last night, a friend and I watched the movie "An Education" starring the lovely Carrey Mulligan as Jenny. The film was set in London in the 60's, and we both immediately in love with the whole look - the scenery, the music, the retro clothes. Young Jenny went from pretty school girl to impossibly chic virtually overnight, and I kept wondering what it was that was pulling her look together so effortlessly. Naturally, all I had to do was turn to her feet: at the base of every one of her sleek and polished outfits was a pair of slingbacks! The Noral are the perfect summer slingback, with their light natural heels and crossed leather straps revealing a sexy peep-toe.

Give spring/summer's super hot prints trend a touch of classic glamour with a patent slingback!

At the OfficeA feminine printed skirt is perfect for work in the summer.
Skirt, Edem; Blouse, Derek Lam; Jacket, Theory; Necklace, Kenneth Jay Lane; Bag, Kooba ; Watch,Sartego

On the TownAnimal prints are daring for evening; pair with sexy gold and bronze eyes.
Dress, Roberto Cavalli; Bag, Aldo; Bracelet, ABS by Allen Schwartz; Earrings, Nina Bukvic; Eyeshadow, YSL

Weekend Wear
A splash of tribal-chic for weekend fun!
Shorts, Chloé; Top & Jakcet, Stella McCartney; Bag, Cynthia Vincent; Sunglasses, Karen Walker; Bracelet, Juicy Couture

Trend Report: Petrella

One of the major shoe trends for spring and summer is the wedge, and for good reason: they're adorable, they're comfortable and while they are more casual than a stiletto, they're so easy to dress up, too! And what's great about the wedge trend is just how well it works with all of spring's other trends. So grab your own pair of the Petrella and have fun mixing and matching your way through the summer!

At the Office
Trend: Chambray-like shirts

Casual yet still sophisticated as well as timeless!

Dress, Day Birger et Mikkelsen; Bag, Miu Miu; Watch, Urban Outfitters; Earrings, Calico Juno Designs

On the Town
Trend: PrintsFun and flirty with soft draping and eye-catching color.
Dress, Diane von Furstenberg; Bag, Tory Burch; Earrings, Arcatus Flight; Ring, Avindy Designs

Weekend Wear
Trend: Stripes

Nautical touches are a fun way to perk up your weekend style - don't forget a classic red pedicure!
Dress, DKNY; Bag, Tory Burch; Sunglasses, Ray Ban; Earrings, Kate Spade; Nail polish, Chanel in Midnight Red

Trend Report: Sabatina

Tailored black sandals: Every woman should own a pair. They're the footwear equivalent to the little black dress. It's a no brainer to match them up with classic work looks and maybe a select few dresses for a night out, but did you ever think that your classic black sandals could be...a little rock and roll? One of the hottest looks for a few seasons now has been inspired by the rock lifestyle, with edgy metallic hardware, sleek silouhettes, printed tees, leather, and of course, black. Söfft's Sabatina sandal is the perfect blend of everything you need to create some killer looks: sexy black croco leather, classic yet edgy Gladiator styling and enough of a heel to dress you up or tone it down. So try something new, let your inner rocker chic show and get even more style out of the classic black sandal - you already know it looks great with the rest of your wardrobe!

At the Office
Skinny charcoal pants, a pink top and svelt black blazer are perfect for a work ensemble with a little edge.
Blazer, Preen Line; Top, Moschino Cheap & Chic; Pants, Elie Tahari; Earrings, Coldwater Creek; Bracelet, Dannijo; Bag, Rebecca Minkoff

On the Town
A flirty pink dress gets the rock and roll treatment with a studded leather jacket.
Dress, Alice + Olivia; Jacket, Temperley London; Bag, Christian Loubotin; Rings, Losselliani; Earrings, Forever 21

Weekend Wear
Slouchy cargos, a soft fitted t-shirt and a sharp jacket will take you stylishly through your weekend.
Jacket, Smythe; Tee, Bess NYC; Pants, James Perse L.A.; Necklace, Giles & Brother; Sunglasses, Ray Ban; Bag, Fossil

Trend Report: Biata

Spring fashion is full of trendsetting and fun looks this season, from acrylic jewels to flowery prints to neon yellow, well, just about anything. But the one spring trend that is the most flattering, the most universal, and the most timeless (i.e. full of value!) is the neutral color palette. These soft pastel tones look fantastic on absolutely everyone, and they're so chic and refined that no matter what the occasion you're dressing for, you'll be anything but boring! This season, the Biata in Ivory is the perfect shoe to carry you through a spring full of pretty neutrals, with it's Grecian-inpired gladiator design, creamy color and earthy-tan heel. Who needs acid yellow to stand out when you can knock 'em dead in these looks?

At the Office

Introduce a little bit of military-chic in an army green dress
Dress & Bag, Chloé; Coat and Watch, Michael Kors; Earrings, Roberta Chiarella


On the Town
Sleek and chic for an evening out
Dress, Hervé Léger; Clutch, Lanvin; Earrings, ABS Allen Schwartz


Weekend Wear
Casual cargos are the perfect compliment to neutral & feminine blush tones - don't forget to roll up the cuffs!
Top & Pants, J. Crew; Cardigan, Top Shop; Belt, Ann Taylor; Bag, Nine West; Necklace, Kenneth Jay Lane; Sunglasses, Marc by Marc Jacobs

Trend Report: Peony

Nothing conjures up thoughts of spring quite like a bursting bouquet of peonies, natures most voluptuous and feminine flower. The name Peony, therefore, is quite fitting for this sweet wedge, with it's large blossom detail, light gold-flecked cork heel and buttery soft leather in a bright coral color. The Peony wedge, much like the peony flower, can't help but bring out the girly side of you. Pair this shoe with muted blush tones and neutral grays to look not only sophisticated, but undeniably charming!

At the OfficeCoral injects spring-time color to your work wardrobe.
Cardigan, Crumpet; Camisole & Skirt, J. Crew; Necklace, Lee Angel; Bag, Jil Sander; Watch, Michael Kors


On the Town
A flowing, feminine dress compliments the flirty wedge.
Dress, Chloé; Bracelets, Ben Amun; Earrings, Gemma Redux; Clutch, Prada


Weekend Wear

A cute and casual ensemble for whatever the weekend holds!
Dress, See by Chloé; Sunglasses, A|X; Bag, Michael Kors; Necklace, Emily Elizabeth

Trend Report: CLOGS!

It seems to have happened overnight - the humble clog went from your guilty pleasure shoe to hogging the spotlight and strutting down the catwalk in high style. You heard right, clogs are back! Luckily, Söfft has had faith in the clog for a while now, and we've got plenty of cute and fashionable styles to satisfy this current trend. A super-cute shoe that brings you slip-on comfort and now, style? Somebody pinch me!

The Laurel

Classic clog styling pairs well with hot horizontal stripes
Dress, Old Navy; Jacket, Ann Taylor Loft; Belt, RALPH Ralph Lauren; Bag, Coldwater Creek; Earrings, Banana Republic

The Bronwyn

A sweet bohemian-chic look.
Dress, Trina Turk; Bangles, Top Shop; Earrings, Coldwater Creek; Bag, from Anthropologie; Sunglasses, Fendi

The Dory

Tunic + leggings + clogs = ultimate in stylish comfort!

Tunic, DAY Birger et Mikkelsen; Leggings, DKNYC; Earrings, Urban Posh; Bag, Botkier

Trend Report: Filia

Today I would like to talk about resort fashion. Mostly because I, myself, would like to be at a resort right now, but more importantly because it's the time of year when many people do visit resorts. A resort vacation is an escape from work and the ho-hum of everyday life, and your wardrobe for such a trip should do the same! It's a chance to play with color, new silhouettes and things you may not normally wear back home. So when you're packing your bags, be sure to include the white Filia sandal - the perfect resort slide with multi-color sparkling jewels and a small heel that's just right for the beach, a day of shopping and finally a romantic dinner in the evening. In fact, you may not even need another pair of shoes on your trip, which leaves more room in your suitcase for important things like SPF, sunglasses and souvenir shot glasses. Bon Voyage!

Resort by Day

Casual, comfortable and relaxed.

Top, Old Navy; Shorts, J. Crew; Scarf, Subtle Luxury; Necklace, Lee Angel; Bag, Melie Bianco; Sunglasses, Michael Kors

Resort by (Beach) Day
Have a stylish day by the pool or in the sand.
Cover-up, Diane von Furstenburg; Bathing suit, J. Crew; Bag, Speigel; Sunglasses, Andrea Jovine


Resort by Night

Carry color into the night with a pretty dress and handbag.
Dress, Calvin Klein; Bag, Santi; Bracelet and earrings, Melinda Maria

Spring 2010 Trend Report: Palermo

It's around mid-February every year that I start to set my eyes on the prize - spring, that is. It's the beacon of hope that gets me through the rest of the New England winter, knowing that in (hopefully) just 6 or so weeks I won't need mittens to drive to work, I can hang up the heavy winter jacket and I can maybe even slip my feet into a pair of open-toe shoes. That, my friends, is the true sign of spring. Maybe some of you are already experiencing some warmer days, or maybe you're lucky to live in a place where it never gets this cold, but I think we can all agree that spring is exciting not just for the weather, but for the FASHION! It's the season of color and flirty fabrics and lovely, lovely sandals. Söfft unveiled some utterly sexy and sultry looks for Spring 2010, including the Palermo - at first glance, this may look like a full-coverage heel but make no mistake about it, this shoe is h-o-t! The super-soft layered suede wraps around your foot, giving you that legs-for-days look that was all over the runway. And the flattering grey color is the perfect neutral to compliment spring's blush tones and bright color palette.

See how well the Palermo takes you from the office to a night out and through the weekend, then hurry up are orders yours today before they are gone...like winter should be!

At the Office
The Palermo's grey color is the perfect compliment to blush tones
Jacket, Arden B.; Top, 7 for all Mankind; Pants, Gap; Bag, Chloé; Necklace, Kara Ross; Chain ring, Topshop; Stone ring, Marie Helen de Taillac

On the Town
The shoe calls for bare legs and sexy draping
Dress, Preen; Jacket, Elizabeth & James; Earrings, Cathy Waterman; Bag, Mat & Nat; Ring, J. Crew


Weekend Wear

Shorts are making a strong statement in spring fashion - perfect for showcasing your shoes!
Shorts, Ports 1961; Top, Juicy Couture; Jacket, Elizabeth & James; Bag, Marc Jacobs; Necklace, Sequin; Sunglasses, Jimmy Choo