Designer Spotlight: 3.1 Phillip Lim

Phillip Lim always seems to get it right, striking the perfect balance between new and exciting fashion and practical, wearable design. For fall, he was on-board with the minimalist and neutral trend, creating looks with luxurious layering and sleek lines. Of course, it wouldn't be a true Phillip Lim show without a flash of sequins...and who isn't in LOVE with those amazing coats?!? I can think of some perfect compliments to these outfits in some of Söfft's detailed suede styles, namely the Rilato, the Ophelia and the Stockholm. Check out our top looks from his Fall 2010 line!

images via style.com

Fall 2010 Fashion Tips Kickoff - the REYNA

Fall is the most transforming season. For almost everyone, it's the end of summer and the return to the more routine. For some, it's the beginning of a new school year, the end of a vacation, and for a select few perhaps the end of an era or the start of something exciting. But I think everyone here can agree that no matter where you are going, what you are starting or what you're leaving behind, there's no better transformation for your look than fall fashion. For a true fashionista, one might even argue for the soul. The texture, the layering, the coziness and the return of those comforting darker colors means endless options for the cooler and shorter days ahead. And with those cooler days comes more accessories - hats, gloves, scarves, are all outlets for showing off your style. And let us not forget about the single greatest transformation that fall brings to us: the return of the tall shaft boot. If that isn't enough to give you the chills, then perhaps you're reading the wrong blog.

To get you excited for fall, I'm introducing you first and foremost to the REYNA, our super sexy gladiator heel that calls to the edgier girl inside of us all. REYNA is a true rockstar, so dress appropriately in chic rock and roll style with gleaming hardware, zippers and studs while you paint the rest black!

At the Office
Take a feminine dress and give it some edgy style with bold accessories.
Dress, See be Chloé; Jacket, Paul & Joe; Belt, Alaïa; Necklace, Tom Binns; Bag, Cole Haan

On the Town
Rocker glam in a sparkly dress, jewels and bag!
Dress, Michael Kors; Jacket, Catherine Malandrino; Earrings, Mawi; Cuff, Falconiere; Bag, Botkier

Weekend Wear

Can't have a rocker chic wardrobe without skinny black pants!
Jacket, J. Crew; Top, Zoe Tees; Pants, Vanessa Bruno; Necklace, Roberto Cavalli; Bag, Hype; Sunglasses, Ray Ban

Sardinia!

Ciao, Söfft friends! We're back from a sun-filled week in beautiful Sardinia for our Spring 2011 photoshoot. Delicious seafood, warm weather and plenty of gelato was enjoyed by all. In fact, maybe a little too much gelato but what can I say, it's the only way to beat the heat! Check out some of the pics of the trip...











I hope these pics got you a little excited for the next season! While the styles won't be available for a little while, check out our Fall 2010 collection in the mean time and stay tuned here - Fall Fashion Tips starts TOMORROW!!!

Trend Report: Fiore

Let's face it, packing for a trip is hard. If you're like me, you try to prepare outfits based on your destination and how long you'll be there, but the inevitable extra three, four, or twenty-something pieces always find their way into your bag and before you know it, you're sitting on it just to zipper it closed, never mind breaking your back trying to lift it. Luckily, there are a few tricks to packing just right for a getaway - the most valuable one? Pack lightweight, dark colored, go-with-everything clothing. You'll be amazed at how many outfits you can pull together with the right accessories and just one or two key pieces of clothing. Take a cue from these summer vacation looks, using just one cotton dress and the chic Fiore sandal in gold!

--The Söfft team is heading to Sardinia, Italy for the Spring 2011 photoshoot - you can bet we'll be wearing our Fiores while we're enjoying the beautiful scenery...and the delicious food! See you in a week!--

Sightseeing
Keep your hands free for great photo-ops with a crossbody bag!
Dress, Splendid; Bag, Nine West; Camer, Nikon; Hat, Le Cerise sur le Chapeau; Sunglasses, Ray Ban.


Evening Dinner
Some colorful jewelry and a waist-cinching belt give you some evening glamour.
Dress, Splendid; Belt & Bracelets, Lauren by Ralph Lauren; Earrings, Carolee; Scarf; Otrera


Pool/Beach
Perfect for a day spent by the water!
Dress, Splendid; Bathing suit, Undrest; Bag, Kate Spade; Hat, Arden B; Sunglasses, Natori

Trend Report: Ryder

While we may think of gladiator sandals as the hot new trend that's transforming our casual wear into sleek and chic ensembles, the truth is that they've been around since, well...the gladiators. The Romans were definitely beyond their time when it came to things like engineering, agriculture, and fashion. Their discoveries and accomplishments mean we don't have to re-invent the wheel - all we need to do is make it modern. This season, black and white ruled the runways, so grab the Ryder, throw on some crisp black and white pieces because when in Rome... do as the Gods of Style do.

At the OfficeA classic look for daytime.
Dress, Jason Wu; Cardigan, Miu Miu; Necklace, Marni; Bag, Chloé


On the TownPerfect for an evening on your feet!
Dress, Alice + Olivia; Earrings, Jamie Wolf; Bracelet, Kenneth Jay Lane; Bag, Ecote


Weekend WearA great sight-seeing outfit, fit for Rome!
Shorts, McQ; Top, See by Chloé; Scarf, Prova; Earrings, Halleh; Bag, Mulberry

Trend Report: Noral

Last night, a friend and I watched the movie "An Education" starring the lovely Carrey Mulligan as Jenny. The film was set in London in the 60's, and we both immediately in love with the whole look - the scenery, the music, the retro clothes. Young Jenny went from pretty school girl to impossibly chic virtually overnight, and I kept wondering what it was that was pulling her look together so effortlessly. Naturally, all I had to do was turn to her feet: at the base of every one of her sleek and polished outfits was a pair of slingbacks! The Noral are the perfect summer slingback, with their light natural heels and crossed leather straps revealing a sexy peep-toe.

Give spring/summer's super hot prints trend a touch of classic glamour with a patent slingback!

At the OfficeA feminine printed skirt is perfect for work in the summer.
Skirt, Edem; Blouse, Derek Lam; Jacket, Theory; Necklace, Kenneth Jay Lane; Bag, Kooba ; Watch,Sartego

On the TownAnimal prints are daring for evening; pair with sexy gold and bronze eyes.
Dress, Roberto Cavalli; Bag, Aldo; Bracelet, ABS by Allen Schwartz; Earrings, Nina Bukvic; Eyeshadow, YSL

Weekend Wear
A splash of tribal-chic for weekend fun!
Shorts, Chloé; Top & Jakcet, Stella McCartney; Bag, Cynthia Vincent; Sunglasses, Karen Walker; Bracelet, Juicy Couture

Trend Report: Petrella

One of the major shoe trends for spring and summer is the wedge, and for good reason: they're adorable, they're comfortable and while they are more casual than a stiletto, they're so easy to dress up, too! And what's great about the wedge trend is just how well it works with all of spring's other trends. So grab your own pair of the Petrella and have fun mixing and matching your way through the summer!

At the Office
Trend: Chambray-like shirts

Casual yet still sophisticated as well as timeless!

Dress, Day Birger et Mikkelsen; Bag, Miu Miu; Watch, Urban Outfitters; Earrings, Calico Juno Designs

On the Town
Trend: PrintsFun and flirty with soft draping and eye-catching color.
Dress, Diane von Furstenberg; Bag, Tory Burch; Earrings, Arcatus Flight; Ring, Avindy Designs

Weekend Wear
Trend: Stripes

Nautical touches are a fun way to perk up your weekend style - don't forget a classic red pedicure!
Dress, DKNY; Bag, Tory Burch; Sunglasses, Ray Ban; Earrings, Kate Spade; Nail polish, Chanel in Midnight Red