Trend Report: Fortuna

Ladies, I'd like to turn your attention now to the shining star of fall fashion this season: the shootie. What is a shootie? Well, it's a mix between a shoe and an ankle boot, and right now it's one of the hottest styles for your feet. It's edgier than a pump, but lighter than a knee-high boot and can be worn with everything from cocktail dresses to comfy denim. This season, Söfft created the Fortuna, the quintessential shootie, and I'm loving it in the patent black leather. It looks especially great with black tights or pants for an ultra-lengthening effect. So pick up a pair of these shimmering stunners, and get used to saying the word "shootie" because I have a feeling it's going to be hot for seasons to come, much like these very shooties!

At the OfficeA red hot skirt gives you glamour while the ruffled gray cardigan keeps it classic.
Cardigan, Juicy Couture; Tank, Sanctuary; Skirt, Top Shop; Tights, Hue; Bag, Hype; Necklace, Burberry; Watch, La Mer

On the Town
Embrace both the season's neon pink and asymmetrical trends in a satin dress with edgy accessories!
Dress, Forever 21; Tights, Hue; Bag, Christian Louboutin; Earrings, Swarovski; Ring, YSL

Weekend Wear
The perfect outfit to grab a cup of coffee with friends or catch a late-night movie.
Sweater, Old Navy; Black pants, Juicy Couture; Bag, Rebecca Minkoff; Earrings, Marciano

Trend Report: Simola

There are a million things to love about fall, especially here in New England: beautiful foliage, perfect weather, pumpkin pie and, of course, boots. I never fear the weather turning a bit chillier because it means I can bring all my favorite boots out of their summer hibernation. This fall, the ankle boot reigns supreme, and mixed in with your pumps and knee-high boots, it adds another level of versatility to your wardrobe. The Simola gives you some of this season's hottest trends, like a rugged tread, high heel and burnished, distressed leather. Take a look at how this ankle bootie can give you multiple wardrobe options, and I'm sure you'll agree: there's a lot to love about fall!

At the Office
Pair the Simola with fun patterend tights for a updated look with a clean skirt and classic top.
Top, Charlotte Russe; Skirt, Top Shop; Tights, Gap; Belt, Another Line; Necklace, Banana Republic; Clutch, Nine West

On the Town
Pair the booties with a sweet dress and feminine accessories for a gallery opening, book reading or a romantic autumn stroll!
Dress, Paul Smith; Sweater, Top Shop; Tights, Charlotte Russe; Belt, Steve Madden; Earrings, ABS; Clutch, Express

Weekend Wear
Channel the season's country trend with an Isle sweater and equestrain belt.
Sweater, Eddie Bauer; Jeans, Seven for All Mankind; Belt, Lauren Ralph Lauren; Earrings, Alex & Ani; Bag, Bulga

Trend Report: Gallery

Last night I packed my suitcase for my End-of-Summer getaway to beautiful Martha's Vineyard, and as I was going through all my shoes, I realized something was very, very wrong: I don't own a pair of mary janes. How did this happen? I've got knee boots, ankle boots, thongs, ankle straps, platforms, slip-ons, slides, wedges, stilettos and flats. Not a single mary jane in sight. It's a shame, too, because it really is a perfect versatile shoe. It adds flirty and femine charm to any outfit and can easily be dressed up or dressed down. Well, luckily I work in the right place and will shortly be welcoming the Gallery into my shoe closet as my first pair of mary janes! But first, about that vacation...

Add Gallery to your shoe collection, too, and see just how many ways you'll find yourself wearing it!

At the Office

A structured dress and fashionable black tights are a stylish pair with the layered Gallery.
Dress, Hanii Y; Tights, Spanx; Watch, D&G; Bag, Cole Haan; Earrings, Nicole Romano

On the Town
The Gallery easily goes glamorous with a complementary layered dress and Fall's hot one-shoulder look.
Dress, Herve Leger; Bag, Lulu Guiness; Earrings & bracelet, Bijoux Heart

Weekend WearDistressed denim and a ruffled blazer are right on trend and pair well with charming accessories.
Blazer, Rebecca Taylor; Tank, Splendid; Jeans, Paige Denim; Earrings, Fabrizio Riva; Necklace, Giles & Brother; Bag, Rafe

Fall Events In Your Area

Söfft may be visiting a store near you! Visit the Events page on Sofftshoe.com regularly to see the latest Fall Event line-up. From Trunk Shows to Celeb Stylists Events, Söfft is trotting around the country to show-off the latest Fall Collection. Events are a wonderful opportunity to view a wide range of styles, talk with Söfft Representatives and find your perfect fitting shoe.

visit http://www.sofftshoe.com/news/index.php?cat=6 today to see if Söfft is coming to your hometown. Check back often, new events are always being added!

Happy Shopping!

Trend Report: Seville

Is there anything more classic than a black flat? Along with a trench coat, a little black dress and tube of red lipstick, it should be a building block of a woman’s wardrobe. Its image alone conjures up thoughts of Audrey Hepburn, Coco Chanel and more recently, Carla Bruni, three women who could make a space suit look like couture. You really can’t ask for more in a shoe – it’s comfortable, it’s wearable and it looks so effortlessly stylish. The Seville in black even gives you a little extra, with its slight kitten heel, polished chrome buckle and that shimmer of black patent leather across the toe. And unlike those other shoe basics of your closet (ahem, strappy evening sandals or pointed pumps that pinch!) you can rest assured that the black flat can take you from day to night while keeping you comfortable. And you can also rest assured that they will never go out of style. Come again? Super comfortable and forever stylish? You can bet that I’ll be finding a million ways to wear these when the weather turns cooler, and that shouldn’t be too hard at all: check out the different outfits below!

At the Office

The Seville works wonders with preppy office basics like pencil skirts and button down shirts.
Skirt, Versace; Shirt, Thomas Pink; Sweater, Top Shop; Belt, Alexander McQueen; Earrings, Juicy Couture; Bracelet, White House|Black Market; Bag, Kooda

On the Town
Seville gets the glamour treatment for night time with a sparkly top and shining accessories.
Top, DKNY; Jacket, Luella; Pin, Tasha; Pants, Rich & Skinny; Earrings and Bracelet, Forever 21; Bag, Aldo

Weekend Wear
Liven up a pair of jeans with a bold red jacket, fun scarf and the Seville!
Jacket, J. Jill; Jeans, Calvin Klein; Scarf, Alexander McQueen; Sunglasses, Kate Spade; Earrings, Kenneth Jay Lane; Bag, Coach

Gearing up for Fall

It’s August already, which means we’re in the dog days of summer and it can be hard to beat the heat. It’s when most people take off on a summer vacation, which would explain traffic easing up a bit, but it also means the city streets become a ghost town. It’s also a little bittersweet since it’s the last stretch of summer, before school begins again, normal schedules resume and before the chill comes back into the air. But here at Söfft, we’re already one step ahead of the game. While everyone else is enjoying the remainder of these summer days, we’re bypassing August in favor of daydreaming about fall (I think the frigid air conditioning really helps). Fall fashion is my favorite – I love the heavier textures, the darker colors and all the layering. I feel the same way about breaking out the knee-high boots that a lot of people feel about putting on flip flops for the first time in warmer weather. Last week, we launched our Fall 2009 Collection, and now I’ve got some fresh ideas for how to wear our hottest shoes. This season, we’ll take a look at how a shoe can carry you through your week, from the office to a night out to more casual looks for any occasion. These Söfft styles can be so versatile, you’ll be amazed at the many different ways you can wear them!

Up first, the Gazelle in a sultry crimson suede. This shoe is a real eye-catcher, with it’s oversized straps that hug the foot and shiny patent piping along every edge. It begs to be shown off with skirts and dresses, but even pairs well with elongating pants thanks to its subtly sexy peep toe. This is the quintessential transition shoe to get you ready for the cooler weather on the way!

At the Office

The Gazelle is a great transition shoe to start getting back into your fall work wear. Show off these sultry shoes with a skirt and bold complementary jewelry.
Blouse, Lord & Taylor; Skirt, Vince; Bag, Tods; Earrings, Swarovski; Necklace, White House|Black Market

On the Town

Pair the chunky Gazelle with a flirty cocktail dress for instant night-time style.
Dress, Oscar de la Renta; Blazer, Theory; Earrings, Ice.com; Ring, Kara Ross; Clutch, G by Guess

Weekend Wear

A sexy, casual ensemble for the perfect dinner and a movie date.
Jeans, Arden B; Top, Helmut Lang; Blazer, Theory; Bag, Coach; Earrings, Andrea Barna; Ring, Kenneth Jay Lane

Trend Report: Petra

When you think of the word "neutral", what comes to mind? Maybe things like blue jeans, Switzerland, and the way I feel about the Twilight phenomenon. But I bet most of you think black, brown and navy - the three dark hues that your mother told you go with absolutely everything. Well what about gold? If your favorite gold necklace works with whatever color top you wear, then so will a pair of gold shoes or a gold handbag. It's light, it's fun, it's sexy and best of all, it really does go with everything - just like our Petra shoe. The soft, shimmering gold leather is the star here, sitting pretty atop a unique wedge. So before you reach for another black sandal, or shy away from a metallic shoe for fear you'll never find a chance to wear it, take a look at how one bold, gold shoe can make any outfit shine.

Trend: Blue HueThis flirty blue dress with sultry gold accents is the perfect look for that cocktail party.
Dress, Tracy Reese; Bag, Genevieve Jones; Earrings, Blu Bijoux; Ring, JLRicci


Trend: Spring FloralA feminine look for the office.
Top, Charlotte Russe; Skirt, Elizabeth & James; Bag, Coach; Earrings, Kenneth Cole; Ring, Forever 21


Trend: Safari ChicThe gold shoe blends effotlessly with muted Safari tones.
Top, Tanjay; Skirt, Milly; Bracelet, Nine West; Earrings, Just Cavalli by Roberto Cavalli; Bag, Dooney & Bourke


Trend: Soft ShortsSoft gold lets you pump some color into a casual summer day!
Sweater, J. Crew; Shorts, Lily Pulitzer; Belt, Beltworks; Scarf, Ken Scott; Wallet, Tory Burch; Sunglasses, Gucci


Trend: Shimmering Metallic
Gold takes center stage with black and white accents.
Tunic, Michael Kors; Shorts, Nina Ricci; Bag, Versace; Sunglasses, Kate Space; Earrings, Forever 21; Bracelet, CC Skye