Trend Report: Amalfi

The term 'fashion-forward' usually implies a look that is new, edgy, perhaps even 'out-there'. But sometimes, after always trying to come up with the next big thing, fashion takes a break and lets the past do the work from them. That's exactly what happened on the runways for fall, where we saw the resurgence of prim and proper looks inspired by 1950's. Hey - if it ain't broke, don't re-design it! So go ahead and dress like a lady with polished skirts and dresses, top-handle bags and the Amalfi, a refined and classic pump with a feminine bow. Now if only we could bring back the days of drive-ins, jukeboxes and ice cream counters...

At the Office

Perfectly polished with pearls and crimson lips.

Skirt, Alexander McQueen; Blouse, DVF; Sweater, Miu Miu; Belt, Isabel Marant; Bag, Marc Jacobs; Earrings, Gabriel Sanchez; Lipstick, Chanel in Vamp


On the Town
Sweep hair up into a chic bun and play up your eyelashes for evening.
Dress, Valentino Roma; Jacket, Trina Turk; Earrings, Max & Chloe; Bag, Lulu Guinness; Liquid Eyeliner, Lancome


Weekend Wear
Create casual elegance with cropped pants and feminine blouse.
Top, Juicy Couture; Pants, Joseph; Coat, Delia's; Bag, Marc Jacobs; Belt, Topshop; Earrings, Asos

Designer Spotlight: 3.1 Phillip Lim

Phillip Lim always seems to get it right, striking the perfect balance between new and exciting fashion and practical, wearable design. For fall, he was on-board with the minimalist and neutral trend, creating looks with luxurious layering and sleek lines. Of course, it wouldn't be a true Phillip Lim show without a flash of sequins...and who isn't in LOVE with those amazing coats?!? I can think of some perfect compliments to these outfits in some of Söfft's detailed suede styles, namely the Rilato, the Ophelia and the Stockholm. Check out our top looks from his Fall 2010 line!

images via style.com

Fall 2010 Fashion Tips Kickoff - the REYNA

Fall is the most transforming season. For almost everyone, it's the end of summer and the return to the more routine. For some, it's the beginning of a new school year, the end of a vacation, and for a select few perhaps the end of an era or the start of something exciting. But I think everyone here can agree that no matter where you are going, what you are starting or what you're leaving behind, there's no better transformation for your look than fall fashion. For a true fashionista, one might even argue for the soul. The texture, the layering, the coziness and the return of those comforting darker colors means endless options for the cooler and shorter days ahead. And with those cooler days comes more accessories - hats, gloves, scarves, are all outlets for showing off your style. And let us not forget about the single greatest transformation that fall brings to us: the return of the tall shaft boot. If that isn't enough to give you the chills, then perhaps you're reading the wrong blog.

To get you excited for fall, I'm introducing you first and foremost to the REYNA, our super sexy gladiator heel that calls to the edgier girl inside of us all. REYNA is a true rockstar, so dress appropriately in chic rock and roll style with gleaming hardware, zippers and studs while you paint the rest black!

At the Office
Take a feminine dress and give it some edgy style with bold accessories.
Dress, See be Chloé; Jacket, Paul & Joe; Belt, Alaïa; Necklace, Tom Binns; Bag, Cole Haan

On the Town
Rocker glam in a sparkly dress, jewels and bag!
Dress, Michael Kors; Jacket, Catherine Malandrino; Earrings, Mawi; Cuff, Falconiere; Bag, Botkier

Weekend Wear

Can't have a rocker chic wardrobe without skinny black pants!
Jacket, J. Crew; Top, Zoe Tees; Pants, Vanessa Bruno; Necklace, Roberto Cavalli; Bag, Hype; Sunglasses, Ray Ban

Sardinia!

Ciao, Söfft friends! We're back from a sun-filled week in beautiful Sardinia for our Spring 2011 photoshoot. Delicious seafood, warm weather and plenty of gelato was enjoyed by all. In fact, maybe a little too much gelato but what can I say, it's the only way to beat the heat! Check out some of the pics of the trip...











I hope these pics got you a little excited for the next season! While the styles won't be available for a little while, check out our Fall 2010 collection in the mean time and stay tuned here - Fall Fashion Tips starts TOMORROW!!!