Friday, May 29, 2009

Trend Report: Faye

I'm of the belief that every woman needs a pair of stilettos. Nothing, nothing, makes your legs look leaner and your back look straighter than a pair of high heels. However, nothing, nothing, makes your feet hurt more. So stilettos are not your everyday attire. I only bring mine out when I know I will spend a solid portion of my night in a seated position, while people get me drinks and some tasty passed apps (if I'm nice, of course). That said, I'd like to introduce you to the Faye - a super sexy leather slide with a hint of a heel. This is the type of shoe you can wear all summer long, every day, and still look your most fashionable. It's a girl's best friend, in hot colors, glossy patents and complete with those shining gold accents. In fact, you may never want to see a strappy-stiletto-device again, and for that, your feet will thank you. Take a peek at how the sleek patent-white Faye works with summer's hot looks:

Trend: Blue Hue

A refreshing work ensemble in summer's coolest hue.
Blouse, Charlotte Russe; Skirt, Plastic Island; Earrings, Argento Vivo; Necklace, Kenneth Jay
Lane; Ring, Forever 21; Bag, Hayden-Harnett


Trend: Spring Floral

A sweet skirt with feminine accessories fits the bill for a lunch date or a day out with the girls.
Skirt, BB Dakota; Tank, American Vintage; Necklace, ; Earrings, Liz Claiborne; Headband, Aldo; Bag, Julie K


Trend: Safari Chic


Traveling? Jet-set in chic safari-inspired style.
Jacket, DKNY; Scarf, Banana Republic; Jeans, Tory Burch; Earrings, KC Designs; Watch, Fossil; Bag, Henry Cuir; Pas
sport covers, Valextra

Trend: Soft Shorts


Faye brings high shine to a casually cool look.
Top, James Perse LA; Shorts, Arden B; Scarf, Tolani; Cocktail ring, Banana Republic; Bag, Serpui Marie; Sunglasses, Banana Republic


Trend: Shimmering Metallic


A breezy casual dress gets the royal treatment with metallic accents.
Dress, James Perse LA; Bag, Tory Burch; Belt, Newport News; Bracelet, Forever 21; Earrings, Arden B

Wednesday, May 27, 2009

Fashionable Flash - ARIZONA


We're lucky to live in one of the most diverse countries on the globe, where the food, geography, customs and traditions vary almost state to state. Fashion is also a major element of diversity in the U.S., and it's always fun to see who's wearing what, and where (how's that for alliteration?).

This week, our Fashionable Flash comes in from ARIZONA. Looks like the rainbow of desert colors in the Southwest are having quite an effect on Southwestern fashion. This week, Arizona reports that bright colors are huge for spring. The Faye in Salmon, the Fiji in Multi and the Riona in Turk are flying off the shelves. All this good news coming in from the desert, well, that’s just hot.

Friday, May 15, 2009

A Shoe for Every Trend

Confession: Sometimes, shopping is a royal pain. Why is it that when I’m looking for something specific (like the perfect pair of black pants you never have to dry clean OR iron AND magically repels stains…) it somehow ceases to exist? Those spur-of-the-moment quick trips usually result in far too many impulse buys and I’m left with a lot of things to return and a lack of sensible things to wear. And when I flip through the pages of a magazine to find out what’s hot and what needs to be banished from my closet for being So Last Year, I’m immediately overwhelmed at the thought of shelling out my hard earned cash for things that certainly will be “out” in a few short seasons. I’ve taken a strong liking to grocery shopping recently. Let’s face it, the things I buy there are a sure bet and are never around long enough to be considered “out of style” (if things like broccoli and Cinnamon Toast Crunch were ever really “in” to begin with…).

But I’ve come up with a solution to the stresses of shopping. I’m sure everyone is being a bit more mindful of their spending these days and it pays to stretch a trend as far as it can go without stretching your wallet at the same time. So while pouring over the latest round of what’s hot and what’s not with my trusty companions Elle, Vogue, InStyle and Bazaar, I realized that there's an easy way to get the hottest looks with just one crucial key piece. I’ll give you a hint: it starts at your feet. That’s right, your shoes! In the next few weeks, I’ll show you how to take one pair of Söfft shoes and match it to all the new and stylish trends. Hopefully, this will alleviate some of your shopping woes as well; I know that I’m looking forward to moving beyond the frozen food aisle and into an actual clothing store.

This week’s spotlight is on the Solis in Dark Brown, a low-heeled Gladiator style. Check out how versatile this look can be!

Trend: Blue HueThis soothing color looks great with neutral brown accessories.
Dress, Converse; Earrings, Citrine by the Stones; Necklace, Rosena Sammi; Belt, Banana Repub
lic; Bag, Dooney & Bourke

Trend: Spring FloralA polished take on a big look for the spring.
Top, Arden B; Pants, Charlotte Russe; Watch, MICHAEL Michael Kors; Earrings, "Chelsea" from Aphrodite; Bag, J. Crew.

Trend: Safari ChicLook wildly sophisticated for the office.
Dress, Shoshanna; Earrings, Marion Cage; Watch, MICHAEL Michael Kors; Sunglasses, Michele; Bag, MICHAEL Michael Kors

Trend: Soft ShortsShorts get a dressy treatment with gold accessories and a crisp white top.
Top, Barneys New York; Shorts, Forever 21; Earrings, Tiffany & Co.; Necklace, Kenneth Jay Lane; Sunglasses, Marc by Marc Jacobs; Bag, Steven by Steve Madden

Trend: Shimmering Metallic
Shine in silver for a night out.
Top, Forever 21; Pants, Elie Tahari; Earrings, Marion Cage; Bracelets, French Connection; Clutch, Aldo

Voila, one shoe for five hot spring trends. Check back soon for another great featured shoe from Söfft!

Thursday, May 7, 2009

Boston *Hearts* Abby


I left the office early yesterday for an appointment, and just in time; after 4 solid days of rain here in the Northeast, the sun decided to grace us with its presence. I was waiting outside the building, enjoying the sunshine, when I saw a woman come out. I immediately noticed her bright red patent sandals and thought they looked super cute and eye catching. As she got closer, I thought I recognized them as a shoe similar to one of ours, and finally, when she was right in front of me, I caught a glimpse of the logo on the footbed…sure enough, Söfft! I was right, it was the Abby from Spring 2009 in that stunning Fire Red Patent. Score 1 for Söfft!

As I was walking home, I passed a girl and my eyes were drawn to her shimmering white sandals – the Abby had struck again, this time in crisp white. Two sightings in one day for the same shoe! I might need to get a pair so I won’t feel left out in my own neighborhood…

I’m partial to the yellow. How about you? Which Abby would you want to own?


Black Patent, Dark Brown Patent, Fire Red Patent, Osso White Patent, Latte Patent, Limon Yellow Patent